Big Fish revamps Kallo Foods’ rice cake range

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Big Fish revamps Kallo Foods’ rice cake range

September 22
09:44 2013

Kallo Foods is launching an extensive redesign of its rice cake range, with new folklore and fairy tale inspired designs by branding agency Big Fish

The foods firm said that its new packaging will feature hand drawn illustrations and poetry to encourage consumers to rethink how they see the product, moving away from the traditional view of rice cakes as a dull and restrictive option to embrace an attitude that celebrates enjoying food and feeling free to eat what you want.

Kallo said that it aims to encourage consumers to rethink how they see the product with the rebrand, offering a fun engaging style to provoke an emotional connection from the public.

The new packaging will feature hand-drawn illustrations inspired by Scandinavian folk art.

Each pack will also have its own poem telling a story relating to the flavour and the artwork on the pack, along with serving suggestions that focus on ‘beautiful, bountiful’ rice cake toppings for any occasion.

The first wave of rebranded rice cakes will be available in stores from mid-September, with flavours including Unsalted, Lightly Salted, Sesame Seed and the new sweet jumbo varieties in Blueberry & Vanilla and Caramel, which were first launched by Kallo in January 2013.

Brand controller Naomi Stemp said: “Kallo has been creating simple, natural and great tasting products for over 20 years, but we wanted to take our products beyond functionality and inspire consumers to believe that they can have their cake and eat it! We feel the new ‘folk tale’ designs will appeal to a wide range of consumers and create a renewed sense of engagement with the brand, which is unusual in such pragmatic categories.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here