Biles Inc boosts EQ8 natural energy drink with new design

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Biles Inc boosts EQ8 natural energy drink with new design

April 10
11:48 2013

EQ8, the natural energy drink, has turned to London agency Biles Inc to create packaging that complements its new recipe formulation

The natural fruit juice based energy drink is backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of Air Asia).  The range consists of two flavours: EQ8 Orange & Passion Fruit; and EQ8 Cranberry & Apple. Both are available in 250ml cans.

“The energy drinks market is booming, stretching from high-energy boost brands such as Red Bull and Monster, to the more sports linked brands like Lucozade, while the high energy brands promise a boost from zero to plus, EQ8 is a natural alternative promising a much more restorative solution, lifting consumers back to their normal selves.” said Anthony Biles, the agency’s creative director.

“The vignette of colour running up the pack is reflective of the uplifting benefit, and the wild nature illustration reflects the natural product attributes. The logo is bold and assertive combining with the more gentle background to communicate both sides of the brand’s proposition ‘natural’ and ‘energy’. The equals symbol reflects the restorative nature of the drink and gives the brand a mnemonic for the name EQ8… ‘Equate’.”

The brand is currently available in selected Tesco, Sainsbury’s and Morrisons stores nationwide.


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