BoFood launches dairy-free ice cream with probiotics
Swedish food company BoFood has launched a plant-based vegan ice cream that uses the LP299V probiotic strain from Probi.
BoFood’s new ice cream is free from dairy and falls under the company’s Lovice range for retail and foodservice. The European launch is planned for the second half of 2016, according to Lund-based Probi.
“There has been strong growth in the North American and Asian probiotic markets the past few years. We now see a growing interest in Europe too, and our new distribution agreements clearly reflect this positive trend,” says Niklas Bjärum, vice-president of marketing and sales for Probi.
Alongside this new and innovative functional food application, Probi has unveiled plans to launch its iron absorption product, Probi FerroSorb, in Austria – the second market for FerroSorb after Sweden, where it debuted earlier this year. The product is aimed at women at risk of developing an iron deficiency and will be brought to market this summer in collaboration with pharmaceutical company Sanova
Probi has also signed a distribution agreement for Probi Digestis, its gastro-health concept, with Abel for the Icelandic market. The launch of the probiotic dietary supplement product started in May 2016 throughout Iceland, and the product was distributed by local partner Distica.
