FDBusiness.com

Bord Bia Launches an Irish Beef Promotion With German Steakhouse

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Bord Bia Launches an Irish Beef Promotion With German Steakhouse

Bord Bia Launches an Irish Beef Promotion With German Steakhouse
November 01
10:31 2016

Bord Bia has launched an Irish beef promotion with the Maredo steakhouse chain, a market leader in Germany. The Maredo publicity declares Irish beef to be “wholesome, juicy and Irish” and the month-long promotion offers Irish beef exclusively in all 48 Maredo restaurants, as well as a Facebook competition to win a trip to Dublin for St Patrick’s Day 2017. The launch took place recently at the Maredo Restaurant in Frankfurt and was hosted by restaurant manager, Manmohan Bedi and Bord Bia, in the company of the Ambassador of Ireland to Germany, Michael Collins.

Six-fold Growth in Seven Years

bordbiagermany2november2016Irish beef continues to perform well in the German market, growing six fold in seven years from €17 million in 2009 to an expected €136 million by the end of this year, with total exports now at approximately 20,000 tonnes. The continuous growth of the sector follows a major promotional campaign, developed and managed by Bord Bia, the aim of which has been to position Irish beef as a premium quality, natural, grass-fed, and sustainably produced product. A new five year campaign will be launched in early 2017 with a renewed focus on sustainability, introducing Bord Bia’s Origin Green programme at consumer level.

Beefing up Promotions

Bord Bia also organised Irish beef in-store promotions recently in German hypermarket, Real, which is Ireland`s biggest customer for Irish beef and accounts for about one quarter of beef exports to Germany. In addition, German hypermarket, Kaufland, will be targeted by Bord Bia with in-store promotions and the Irish beef Food Truck, ‘irishbeef.de on Tour’ will hit the road between now and the end of the year covering trade fairs as well as food and arts festivals.

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements