FDBusiness.com

Bord Bia’s ‘Brexit Barometer’ to Measure Impact on Irish Food Exporters

 Breaking News
  • Mars Wrigley Confectionery Names New Global President Mars, Incorporated has appointed Andrew Clarke, currently Chief Marketing & Customer Officer, to the role of Global President ‐ Mars Wrigley Confectionery. Andrew Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Illinois. Andrew Clarke. Since 2015 Andrew Clarke has been Chief Marketing & Customer Officer. [...]...
  • More Milk Needed to Cover Demand in 2030 – New Technologies Will Help Between now and 2030 worldwide demand growth for milk and milk products will be three times the level of current US milk production. This was one of the main findings of the latest publication, from the IFCN – the Dairy Research Network – discussed at the 19th IFCN Dairy Conference, held at Teagasc, Moorepark, Cork [...]...
  • Danone Early Life Nutrition Launches Category Overhaul Danone Early Life Nutrition is launching a category refresh that spans its leading baby food brands, Cow & Gate and Aptamil. Cow & Gate is launching fifteen new food recipes across the pouch, cereal, jar and tray product ranges, as well as a complete packaging re-brand across its entire formula milk and food portfolio. Starting from mid-June, [...]...
  • Speed Up Poultry Processing – 15,000 bph With Meyn Rising consumer demand for high-protein food and changing customer preferences have spurred the global market for poultry meat. In response to this growing demand, the market has been forced to increase production volumes. This results in longer production days and increased line speeds. Especially greenfield projects, but also existing plants demand the highest possible processing [...]...
  • Mondelēz International Invests $200 Million in Czech Biscuit Plant to Accelerate Growth in Europe Mondelēz International has invested $200 million since 2014 in its Czech Republic-based Opava biscuit manufacturing facility, which employs nearly 1,000 people and produces Power Brands like Oreo, belVita, Milka and Cadbury, for the European market. The investment builds on Opava’s proud heritage of more than a century as a biscuit-making centre and supports the company’s [...]...

Bord Bia’s ‘Brexit Barometer’ to Measure Impact on Irish Food Exporters

Bord Bia’s ‘Brexit Barometer’ to Measure Impact on Irish Food Exporters
March 24
10:35 2017

A dedicated team of Bord Bia food, drink and horticulture specialists will embark on a ‘Brexit Roadshow’ over the coming weeks visiting more than 150 Irish exporters nationwide. Following Theresa May’s announcement to trigger Article 50 on March 29th, this timely initiative will see fourteen Bord Bia sector managers travel across the country to conduct face to face in-depth analyses of the likely impact of Brexit on individual businesses. The Minister for Agriculture, Food and the Marine Michael Creed TD launched ‘Bord Bia’s Brexit Barometer’, a new interactive analytical tool which will be used at each consultation to help companies identify and assess their unique Brexit requirements, risks and opportunities.

Developed by Bord Bia in conjunction with PwC Ireland, the Brexit Barometer includes 100 questions across six specific risk areas – Routes to Market, Customs and Tax, Supply Chain, Trade, Currency and Human Resources. With the support of an onsite Bord Bia specialist, the senior management team of each participating company will be requested to come together as a group to collectively discuss each of the areas and potential scenarios. As a company progresses through the Barometer, traffic light system feedback will be given at each stage, red representing highest risks, vulnerability and areas that need to be addressed. While Bord Bia expects the industry will be keen to engage, the organization is initially targeting companies with the highest dependency on the UK market. In 2016, Ireland exported €4.1 billion worth of food, drink and horticulture products to the UK market, representing 37% of our total exports. In particular, 54% of Irish meat and livestock exports and 90% of horticultural and cereal exports are destined for the UK.

Tara McCarthy, Chief Executive Bord Bia says that Bord Bia’s bespoke approach was necessary as: “We know Brexit will affect every sector and every company in a different way. Detailed feedback from our pilot ‘Brexit Baromoter’ programme, combined with extensive ongoing dialogue with our client companies, has provided Bord Bia with a unique insight into the industry’s concerns. It is with this insight in mind that we developed the this tool to urge exporters conduct a comprehensive cross-functional analysis of all potential scenarios. The impacts of Brexit will reach into almost every aspect of our food, drink and horticulture businesses and we are aware there is no one solution that fits all and it is one the responsibility of any one person or department.”

She adds: “To help futureproof a business, it is critical for companies to discuss exactly how each risk or challenge will impact the various divisions from finance and distribution to human resources and innovation. We want companies to engage at the highest level for their own benefit but also because the data we collect will be central to Bord Bia’s Brexit strategy hereon, including a review and realignment of all our programmes, initiatives and resources. We want to deliver data-driven supports to the industry.”

In addition to the Barometer, Bord Bia’s recently launched Brexit initiatives include a number of Consumer and Market Insight studies across South East Asia, Africa, UK & Continental Europe; a new Market Placement Programme which will see additional Bord Bia staff working for key customers of Irish exporters on an internship basis; a full review of Bord Bia resources in an effort to ensure the impact is more acute than ever; a significantly increased participation in international Trade Fairs (one every fortnight in 2017) and increased number of Trade Missions and export market visits with a stronger focus on business conversion and some €650,000 additional funding has been allocated for marketing grants to help companies affected by Brexit. The organisation has also undertaken a comprehensive Sectoral Analysis to examine the challenges faced by each product and sector and appointed a dedicated Brexit Manager Shane Hamill who based in the UK and supported by a wider Bord Bia Brexit working group, chaired by Tara McCarthy.

For more information about the Brexit Barometer or the seminar, visit www.bordbia.ie/brexit

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements