FDBusiness.com

Bord Bia’s New Warsaw Office Provides Gateway to 11 Central European Markets

 Breaking News
  • £100 Million Müller Programme to Transform UK Fresh Milk Business Müller Milk & Ingredients, Britain’s largest producer of branded and private label fresh and flavoured milk, cream, butter and ingredients, has launched a £100 milliion cost and margin improvement programme which aims to secure a vibrant and sustainable future for the business, to the benefit of consumers, customers, employees and farmers. Project Darwin includes a comprehensive [...]...
  • Coca-Cola European Partners Continues to Focus on Driving Profitable Revenue Growth Coca-Cola European Partners has reported its fifth consecutive quarter of revenue growth and announced plans to trade on the London Stock Exchange. Revenue grew by 4.0% to €11.5 billion and comparable operating profit grew by 7.0% to €1.6 billion in 2018. Earnings per share were €2.30, an increase of 8.5%. Coca-Cola Zero Sugar led growth in [...]...
  • DMK Group Opens €145 Million High-tech Baby Food Plant In line with its strategy to create added value and develop its branded business, DMK Group, Germany’s largest dairy co-operative, has opened a new high-tech baby food facility at Strückhausen. Created in May 2011 following the merger of Humana Milchindustrie and Nordmilch, DMK Group has invested €145 million to convert a former dairy plant at [...]...
  • Record Year For Scotch Whisky Exports Official figures from HM Revenue and Customs (HMRC) have revealed a strong year for Scotch whisky exports in 2018, with global growth by both value and volume. In 2018, the export value of Scotch whisky grew 7.8% by value, to a record £4.70 billion. The number of 70cl bottles exported also reached record levels growing to [...]...
  • Kerrygold Unveils Major New Global Campaign Kerrygold, Ireland’s iconic dairy brand and one of the country’s most successful food exports globally, is placing Irish farming families at the fore of a major new global campaign that will reach over 36 million people worldwide and aims to take the brand to new heights. The digital campaign entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed [...]...

Bord Bia’s New Warsaw Office Provides Gateway to 11 Central European Markets

Bord Bia’s New Warsaw Office Provides Gateway to 11 Central European Markets
February 13
08:58 2017

Bord Bia (Irish Food Board) has opened its new office in Warsaw, Poland, from which it aims to drive exports of Irish food and drink to eleven targeted Central European markets. Bord Bia’s presence in the region will assist Irish exporters in building enduring business relationships at a time when Ireland’s food and drink industry is seeking new premium markets for food and drink in order to meet the targets of its FoodWise 2025 development strategy.

Poland is Ireland’s eighth largest EU market for food and drink with exports reaching an estimated €185 million in 2016, an increase of 15% on the previous year. Bord Bia Chief Executive Tara McCarthy (pictured) says the decision to establish an office in Poland followed considerable research into potential growth in Poland itself and its location as a gateway to Central Europe.

“This office opens at a time when many Irish companies are looking to new opportunities while still holding their positions in traditional markets. The value of trade to Poland has almost trebled over the last five years with dairy, beverages and prepared foods, all showing strong growth in 2016.” She continues: “The potential for further growth here and in emerging EU markets will increase their attractiveness to exporters and the increasing awareness of Origin Green will offer important assurances to buyers on sustainable sourcing. Bord Bia Warsaw will provide exporters with the resources, consumer insight and market intelligence necessary to help them maximise opportunities in these markets.”

Central and Eastern Europe accounts for over a quarter of a billion euro of Irish food and drink exports. The three largest markets, Poland, Czech Republic and Latvia, account for almost 85% of this trade which has doubled in value in the past five years.

The key sectors driving growth of Irish exports in the region are prepared foods (driven by fat filled milk powders in Poland), meat (driven by beef and pigmeat in Poland) and beverages (driven by Latvia and Czech Republic).

The 11 target countries are: Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, and Slovenia.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements