FDBusiness.com

Bottle top makes the party hop!

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Bottle top makes the party hop!

April 22
10:23 2013

StartCap is the world’s first digitally enabled bottle top that can turn on party lights or music simply from opening it, say developers UK cider brand Strongbow Gold and digital agency Work Club. StartCap features RFID technology that begins a chain reaction, sending a signal to a central computer network to activate the designated power switch

The technology is held within a strip made of a combination of RFID, aluminum and transparent paper and is secured over the bottle’s cap. The prototype was first tested in a bar in Budapest where multiple bottles were rigged to activate various features including music, lighting, confetti and fountain spectacles.

“The starting point was to use digital technology to create something of interest that because it was interesting would also be social. Technology allows you to bring product, customer and brand much closer together,” Work Club Joint Creative Partner Ben Mooge explained.

With StartCap, an idea evolved over four months and through 40 different iterations. In its current form, StartCap uses an RFID tag embedded in the cap of a limited-edition bottle. The tag is carefully secured beneath transparent paper to ensure it doesn’t snag on the bottle top’s sticky foil, which is perforated on one side to ensure it easily breaks when opened–propelling the tag away. The cap becomes a trigger when popped and RFID scanners in the environment in which the bottle is opened are activated.

StartCap is the latest in a series of Internet-of-Things innovations developed by Work Club. Last year the London agency launched what was claimed to be the world’s first animated tattoo, for Scotch whisky brand Ballantine’s.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements