FDBusiness.com

Bottled Water to Overtake All Other Soft Drinks Worldwide

 Breaking News
  • Agrial Continues Strategic Expansion With German Dairy Acquisition Agrial, the French farming and food co-operative, is continuing its quest to create value for its dairy farmer members by acquiring German company Rotkappchen Peter Julich Group, a specialist in cow’s and goat’s milk cheeses. The acquisition of Rotkappchen Peter Julich Group, which owns three famous brands in Germany, furthers the growth strategy of Eurial, [...]...
  • €191 Million to Promote EU Agri-food Products at Home and Abroad The European Commission has adopted the 2019 promotion policy work programme, with €191.6million to be made available for programmes selected for EU co-financing – an increase of €12.5 million compared with 2018. €89 million will be allocated to campaigns in high growth countries such as Canada, China, Colombia, Japan, Korea, Mexico, and the United States. Some [...]...
  • Müller Removes Sugar With New Yogurt Culture Müller Corner, one of Britain’s best loved yogurt ranges, is set to reduce sugar by up to 9% and gain a creamier texture, thanks to the discovery of a new yogurt culture. Following a rigorous research and development process which involved access to more than 13,000 strains, Müller discovered that the combination of two specific yogurt [...]...
  • Mintel Launches Purchase Intelligence in the UK Mintel, the world’s leading market intelligence agency, has launched Mintel Purchase Intelligence, the newest innovation in product comparison technology, providing rapid, reliable consumer opinion on every reported new food and drink product in the UK*. Every day, Mintel benchmarks consumer reactions to new product launches so manufacturers, companies and brands can immediately understand and analyse what is [...]...
  • Discovery, Plant-Based and Alternatives Lead the Top Ten Trends For 2019 Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch [...]...

Bottled Water to Overtake All Other Soft Drinks Worldwide

Bottled Water to Overtake All Other Soft Drinks Worldwide
October 25
09:59 2018

“Bottled water consumption is set to overtake all other soft drinks worldwide this year,” according to Richard Hall, Chairman of Zenith Global, the global food and drink experts, when speaking at the recent 15th Global Bottled Water Congress in Evian. “This is all the more remarkable because other soft drinks include carbonates, juices, energy, sports, concentrates, ready to drink teas and coffees, some of which are also growing strongly.”

He elaborated: “Bottled water consumption reached 418 billion litres in 2017, up 92% since 2007, an average approaching 7% a year and a 10 year increase of 200 billion litres. All other soft drinks totalled 438 billion litres in 2017, up 24% since 2007, an average of 2% a year and a 10 year increase of 84 billion litres.

“We are therefore forecasting 2018 will be the year when bottled water exceeds the total for all other non-alcoholic beverages. We can make this prediction because we have developed a new online globaldrinks.com database. It covers 24 non-alcoholic beverage categories and segments across 86 countries in both volume and value, with figures going back to 2006 and forecasts up to 2022.”

The globaldrinks.com database was originally introduced in 2000 and has become the definitive business planning reference for many companies in the beverage industry as well as others seeking to understand and compare national market characteristics against regional or global trends.

Prices start at just £60 for a single market segment in a single country. £1,000 provides access to 17 segments in a single country or a single segment across 17 countries. The entire database costs £12,000. All prices include a year’s subscription and any updates during that time. The database is fully interactive and can be used to generate charts as well as tables.

Richard Hall demonstrated the power of the database by comparing bottled water prices for five market segments over the past 10 years. “This shows that the vast majority of bottled water is not only healthy, convenient and local, it is also very affordably priced with virtually no increase in average prices during the past ten years.

“The price of bulk water in packs over 10 litres has consistently averaged out at US$0.15 or less per litre and the average for smaller packs of still water has not risen above US$0.65 per litre. Nevertheless, there is a strong premium for other waters, with sparkling water averaging up to US$0.97 per litre, flavoured water up to US$1.49 per litre and functional water up to US$1.95 per litre.

“In dynamic and constantly changing markets, it is essential for producers and suppliers to keep on top of the latest consumption trends. This database underpins and informs much of our work around the world across the full range of beverage categories,” he concluded.

Many of the world’s top beverage companies use Zenith Global data to support their business strategy, market planning, forecasts and product development. Any business can subscribe directly online by going to www.globaldrinks.com

Full details including countries and market segments are available on request from globaldrinks@zenithglobal.com. Zenith Global can also develop a dedicated service based on more precise individual business requirements. Alternatively, call +44 (0)1225 327900 to speak to one of the Zenith Global team.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 21, 2018expoSE European Asparagus and Strawberry Fair
  • November 27, 2018Health Ingredients Europe
  • November 28, 2018FOOD & LIFE
  • December 3, 2018P&P 2018
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements