FDBusiness.com

BPIF’s Carton Conference makes a ‘Pitch’ at new media channels

 Breaking News
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...
  • Is ‘Flexitarianism’ the Future? A workshop held recently at the University of Nottingham has revealed that ‘flexitarianism’ is a new and growing trend amongst British consumers. Delegates at an event that discussed plant-based diets heard how eating more plant-based products represented a sustainable future for food and drink production. Organised by the Agrifood Training Partnership (AFTP), and chaired by AFTP [...]...
  • Chivas Brothers Opens New Head Office Chivas Brothers, the Scotch whisky business of Pernod Ricard, has opened a new 27,000 sq ft head office in the centre of Glasgow. Jean-Christophe Coutures, chairman and chief executive of Chivas Brothers, says: “We need to keep moving with the times and this is the beginning of a new and exciting chapter for Chivas Brothers [...]...
  • Unilever Achieves 100% Renewable Electricity Across Five Continents Unilever has announced that its factories, offices, R&D facilities, data centres, warehouses and distribution centres across five continents are now powered by 100% renewable grid electricity. As far as possible, Unilever’s transition to renewable electricity has been delivered through supporting the development of local renewable energy markets, with 38% of its grid electricity supplied through [...]...

BPIF’s Carton Conference makes a ‘Pitch’ at new media channels

September 17
08:05 2012

BPIF’s Carton Conference, held at London’s Business Design Centre, will include the final of a marketing competition that aims to explore how social media channels can benefit the carton industry. The competition, organised in association with The Chartered Institute of Marketing, invited students to submit a ‘Pitch’ which would allow the judges to form a short-list for the final.

In total, nine student groups, all studying marketing, entered with the best four submissions being judged by the audience at October’s Carton Conference. Each group will present their ‘Pitch’ and the audience will vote electronically for the best overall proposal.

Jason Short, part of BPIF Carton’s marketing team, said, “Many of us use social media sites, such as Facebook and Twitter, in our personal lives but they also have a growing value to business. We want to be portrayed as a modern, forward thinking industry so it’s important that we explore the potential of these new media channels. The students who took part have produced some innovative, exciting and well-researched strategies so I’m looking forward to seeing the final result.”

The short-listed teams will provide insights on how carton packaging and social media can interact in order to provide ongoing benefits. Each campaign will attempt to address the need to grow, educate and improve awareness and submit ideas to extend the use of traditional carton board into new markets.

Jason, continued, “The competition has helped to elicit some really bright, fresh ideas. It’s been a real chance for the student’s to enhance their CVs with a real-life brief. The experience has been informative and enjoyable for all participants.”

Each member of the winning team will receive 12 months membership of The Chartered Institute of Marketing (CIM), whilst their institution will be awarded the CIM Shield for a year.

The Carton Conference enjoys a strong link with the easyFairs Packaging Innovations exhibition which immediately follows the conference. This link basically means delegates get two worthwhile events under the same roof at the same time. Anyone wishing to attend can register their details on the website.

For more information, visit: www.thecartonconference.co.uk

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements