FDBusiness.com

BPIF’s Carton Conference makes a ‘Pitch’ at new media channels

 Breaking News
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...
  • UK Health Costs of Obesity Soaring Money spent last year on junk food advertising in the UK far outweighs the amount Government is able to spend on healthy eating campaigns, leading to an unbalanced environment pushing us towards unhealthy choices, according to new analysis by the Obesity Health Alliance (OHA). Junk food brands are spending 27.5 times more on advertising their products [...]...
  • The End of EU Sugar and Isoglucose Quotas Will Benefit All Stakeholders EU sugar and isoglucose production quotas ended on 30 September 2017. At its recent conference at the Bibliothèque Solvay in Brussels, Starch Europe called on all stakeholders to embrace the benefits of this historic development. Speaking at the conference, Starch Europe president, Alain Dufait said: “As an industry, we find ourselves in a time of opportunity. [...]...
  • Scotbeef Purchases Blast Freezer From Blue Cube In a move to boost freezer capacity at its modern plant in Glasgow, leading UK fresh meat processing company, Scotbeef has purchased a BFT40 portable blast freezer from Blue Cube Portable Cold Stores – part of The Turner Group – after renting the unit for several years. Scotbeef is one of the largest privately owned fresh [...]...
  • Kasih Food Revitalises Hummus Range For International Market Kasih Food Production Co, a leading food production company in Jordan, has unveiled a new range of hummus products in Tetra Pak packages. With the new Mézete brand product line, the company aims to increase its share of the hummus market, projected to reach US$1.1 billion globally by 2022, according to Market Research Future. That [...]...

BPIF’s Carton Conference makes a ‘Pitch’ at new media channels

September 17
08:05 2012

BPIF’s Carton Conference, held at London’s Business Design Centre, will include the final of a marketing competition that aims to explore how social media channels can benefit the carton industry. The competition, organised in association with The Chartered Institute of Marketing, invited students to submit a ‘Pitch’ which would allow the judges to form a short-list for the final.

In total, nine student groups, all studying marketing, entered with the best four submissions being judged by the audience at October’s Carton Conference. Each group will present their ‘Pitch’ and the audience will vote electronically for the best overall proposal.

Jason Short, part of BPIF Carton’s marketing team, said, “Many of us use social media sites, such as Facebook and Twitter, in our personal lives but they also have a growing value to business. We want to be portrayed as a modern, forward thinking industry so it’s important that we explore the potential of these new media channels. The students who took part have produced some innovative, exciting and well-researched strategies so I’m looking forward to seeing the final result.”

The short-listed teams will provide insights on how carton packaging and social media can interact in order to provide ongoing benefits. Each campaign will attempt to address the need to grow, educate and improve awareness and submit ideas to extend the use of traditional carton board into new markets.

Jason, continued, “The competition has helped to elicit some really bright, fresh ideas. It’s been a real chance for the student’s to enhance their CVs with a real-life brief. The experience has been informative and enjoyable for all participants.”

Each member of the winning team will receive 12 months membership of The Chartered Institute of Marketing (CIM), whilst their institution will be awarded the CIM Shield for a year.

The Carton Conference enjoys a strong link with the easyFairs Packaging Innovations exhibition which immediately follows the conference. This link basically means delegates get two worthwhile events under the same roof at the same time. Anyone wishing to attend can register their details on the website.

For more information, visit: www.thecartonconference.co.uk

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements