BrandOpus creates new look for Twinings

 Breaking News
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...
  • Is ‘Flexitarianism’ the Future? A workshop held recently at the University of Nottingham has revealed that ‘flexitarianism’ is a new and growing trend amongst British consumers. Delegates at an event that discussed plant-based diets heard how eating more plant-based products represented a sustainable future for food and drink production. Organised by the Agrifood Training Partnership (AFTP), and chaired by AFTP [...]...
  • Chivas Brothers Opens New Head Office Chivas Brothers, the Scotch whisky business of Pernod Ricard, has opened a new 27,000 sq ft head office in the centre of Glasgow. Jean-Christophe Coutures, chairman and chief executive of Chivas Brothers, says: “We need to keep moving with the times and this is the beginning of a new and exciting chapter for Chivas Brothers [...]...
  • Unilever Achieves 100% Renewable Electricity Across Five Continents Unilever has announced that its factories, offices, R&D facilities, data centres, warehouses and distribution centres across five continents are now powered by 100% renewable grid electricity. As far as possible, Unilever’s transition to renewable electricity has been delivered through supporting the development of local renewable energy markets, with 38% of its grid electricity supplied through [...]...

BrandOpus creates new look for Twinings

February 13
14:08 2013

BrandOpus has given a new look to tea giant Twinings’ Everyday range

The recognisable yellow background has been developed to feature a tealeaf pattern and bright glow.

Design agency BrandOpus said that the yellow ensures clear recognition for existing customers and provides a “more distinctive visual equity for the range”.

In a statement, the firm said: “Superfluous product imagery and messaging has been dispensed with to achieve a more single minded and modern design that creates greater simplicity and stand out for the Twinings everyday blend.”

Simplifying the design

The redesign comes after the news that the Twinings range has been extended to include four new ‘everyday extra’ blends.

BrandOpus said that it was keen to create significant shelf blocking and standout for the entire range by ensuring that they utilised only the elements established in the core design to act as blend differentiation.

Paul Taylor, executive creative director at BrandOpus, said: “We had to assess the previous design and challenge what was absolutely necessary to take forward. Only when we were able to simplify the design could we create a confident pack that will sit proudly alongside its competitors and the wider Twinings portfolio.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here