Brands Making a Splash in African Packaged Water

 Breaking News
  • European Commission Clears Bayer’s Acquisition of Monsanto The European Commission has approved under the EU Merger Regulation the $62.5 billion acquisition of Monsanto by Bayer. The merger is conditional on the divestiture of an extensive remedy package, which addresses the parties’ overlaps in seeds, pesticides and digital agriculture. Commissioner Margrethe Vestager, in charge of competition policy, says: “We have approved Bayer’s plans to [...]...
  • Management Plan to Fortify Fishing Sector in Western Mediterranean Sea The European Commission has proposed a multi-annual plan for fish stocks in the western Mediterranean Sea. The proposal covers demersal fish stocks, ie fish that live and feed at the bottom of the seabed, and bring a significant income to the fisheries sector in the region. According to the latest data, it is estimated that in 2015, [...]...
  • Major International Summit in Belfast to Tackle Escalating Problem of Food Integrity Food-security experts from all over the world will converge on Belfast from 28-31 May 2018 for a major Summit on how to feed a growing global population – amid massive challenges such as climate change, Brexit, labyrinthine food-supply chains and food fraud on a global scale. The Belfast Summit on Global Food Integrity will be chaired by Professor Chris Elliott [...]...
  • Cargill’s Launches De-oiled Rapeseed Lecithin Products In response to growing consumer demand for label-friendly ingredients, Cargill is introducing a new range of de-oiled lecithin products to complete its portfolio of GMO and non-GMO lecithin products.  A first to market in Europe, Cargill’s de-oiled rapeseed lecithin products help bakery and snacks manufacturers deliver the recognizable ingredient label that consumers want, at an [...]...
  • Tetra Pak Scoops Top Award For Manufacturing Excellence Tetra Pak’s packaging material factory in Izmir, Turkey, has received the world’s top award for manufacturing excellence. In doing so, it becomes only the 22nd factory worldwide to win the prestigious award in more than 40 years. Appraised by the Japan Institute of Plant Maintenance​, the World Class Total Production Maintenance (TPM) Award is presented to facilities that [...]...

Brands Making a Splash in African Packaged Water

Brands Making a Splash in African Packaged Water
February 02
16:42 2016

As the Western world seeps into every country, more and more branded packaged waters are making their way into African nations, this brings with it safer drinking water for all. With many international charities campaigning for safer drinking water across Africa, more regulated brands are entering the market ensuring that this becomes a reality. CoolPac (SABMiller), the biggest brand across Africa, saw an increase of 27% in volume last year alone, owing to it being trusted by the consumer.

Over the past few years we have been made increasingly aware of the lack of clean water in Africa through charities such as WaterAid and Lifewater, all trying to get donations for their projects in the most poverty stricken regions. With a success story such as Nigeria which has now made itself into the biggest growing economy in Africa, catching up quickly with South Africa. Emma Wright, Canadean Beverage Analyst says: “With this growth in branded water being seen it will not be long until all nations in Africa have the same high level of safe water.”

There are less unbranded street sellers entering the market as they are being pushed out by bigger brands. These brands are offering water in PET bottles rather than the less regulated LDPE sachets on sale across much of Africa. This is especially being seen in Cameroon where PET introductions are on the rise. This trend is set to continue as more brands enter the region in the future. There is also a movement from LDPE sachets towards PET as companies upgrade their offerings.

In both South Africa and Nigeria the 150cl bottle is the leading PET format for brands thanks to its value for money appeal. However, the growth in the economies of these countries has seen a rise in ‘on the go’ consumption boosting the popularity of single-serve packs. In Nigeria Coca-Cola’s Eva is the leading brand in PET, followed by Ragolis (Chagoury Group) and Nestlé Pure Life (Nestlé). The cost of PET packaged brands versus sachets remains a key issue for the consumer and it is likely that more producers other than the leading brands could upgrade from 50cl to offering more 75cl formats. It will also be interesting to see if any brands follow Nestlé’s lead into 500cl in the future.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
  • April 10, 2018EXPO XXI Warsaw International Expocentre
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here