FDBusiness.com

BrewDog Launches Vegan Trademark Across Range

 Breaking News
  • Glanbia’s Strategic Evolution Continues Glanbia, the global nutrition group, has reported a 7% rise in wholly owned revenue from continuing operations to €2.387 billion (up 9.2% constant currency) for the financial year ended 30 December 2017. The drivers of this revenue growth were a 5.3% improvement in volume, a 0.2% increase in price and a 3.7% contribution from acquisitions. [...]...
  • Green Light For Acquisition of Bake & Co by Dr Oetker The European Commission has approved, under the EU Merger Regulation, the acquisition of Bake & Co of Belgium by Dr Oetker of Germany. Bake & Co supplies frozen bakery products sold as ‘bake-off’ to retail and food service customers. Dr Oetker is active in the supply of food products, alcoholic and non-alcoholic beverages, specialty phosphates, [...]...
  • Harrogate Water Announces Move to Recycled PET Plastic In a landmark move towards achieving a circular economy, Harrogate Water, Britain’s oldest bottled water brand, has announced it has successfully secured sufficient availability of recycled PET (rPET), to ensure all product shall contain 50 per cent recycled content from April 2018. The amount of recycled PET content, all guaranteed UK post-consumer supply, will match that [...]...
  • Meyn Introduces New Meyn Vent Cutter 240 For Vent Drilling at High Speeds The new Vent cutter 240 has been designed to operate at high speeds, up to 13,500 bph without sacrificing accuracy or adding yield loss. Optimal positioning of the bird relative to the vent knife before and during drilling ensures the most optimal cut independent of the weight ranges that are processed. The machine ensures consistently low [...]...
  • Arla Foods Achieves Record Organic Revenue Growth in 2017 Strong performances by Arla Foods’ global brands, its international markets, and the ingredients business ensured a year of high growth for international dairy co-operative Arla Foods in 2017, as it delivered a 27.4% increase in pre-paid milk price to its farmer owners, and a net profit of 2.8% of revenue within its target range. This was [...]...

BrewDog Launches Vegan Trademark Across Range

BrewDog Launches Vegan Trademark Across Range
February 16
15:30 2016

BrewDog has become the latest brewery to embrace veganism by registering 23 of its beers, including flagship brews Punk IPA and Five AM Red, with The Vegan Society’s Vegan Trademark. BrewDog is one of a growing number of breweries to reject the use of isinglass, the product derived from dried fish bladders historically used in the fining of beer.  The irreverent Scottish craft beer brewery, which prides itself on pushing the boundaries in brewing, has in fact never used animal products in any of its beers throughout its nine-year history.

Sarah Warman, Master Gunner and Head of Marketing, comments: “Registering our beers with The Vegan Society now, despite them never having animal products in, is part of our bid to make craft beer brewed with passion available as easily possible. Here’s to the craft beer revolution, and vegan punks everywhere! Everyone should be able to drink great beer, and we’re proud that particular dietary choices won’t keep you out of a BrewDog bar or BottleDog. That’s why we’re also rocking epic gluten-free and alcohol-free beers in our venues – craft beer for the people!”

BrewDogVeganJasmijn de Boo, CEO of The Vegan Society, says: “There’s absolutely no need to use isinglass in beer production. It’s an archaic, outdated practice that is being phased out of this industry thanks in part to breweries like BrewDog, who recognise the size of the vegan market. The world is getting ever-thirstier for vegan beer. As awareness of isinglass grows with more people realising what it is – fish guts – more people are seeking to avoid it, opting for something vegan-friendly instead. By taking the Vegan Trademark, BrewDog are ahead of the curve, opening up their market to a fast-growing vegan community, and we’re looking forward to many more following their lead.”

The Vegan Trademark is the internationally renowned standard for products that are free of all animal use, seen on products since 1990. It will start appearing on BrewDog bottled beers and tap handles from March this year.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements