FDBusiness.com

Brewers Join Forces to Increase Impact on Beer Responsibility

 Breaking News
  • Diageo Launches New Super-premium Gin Diageo is introducing a new super-premium Italian gin, Villa Ascenti. The launch comes at a time when the super-premium and ultra-premium gin categories are the fastest growing segment within gin in Europe. Villa Ascenti will initially be available in 14 European countries. A new €420,000 (£360,000) distillery has been built on the site of the brand [...]...
  • European Commission Proposes to Increase Price Transparency in the Food Chain Having banned unfair trading practices and improved producer co-operation, the European Commission has presented the third element to improve fairness in the food supply chain by introducing greater transparency in the way prices are reported throughout the chain. The European Commission has tabled a proposal that will make available crucial information on how prices are determined [...]...
  • Irish Distillers Launches ‘A Story of Irish Whiskey’ Podcast Series Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys, has launched its first podcast, ‘A Story of Irish Whiskey’. Produced by Last Cast Media, the five-part series is a story of coming together, sharing, conquering markets and how three families, competitors for [...]...
  • C&C Group Increases Revenue by 187.3% to over €1.5 Billion C&C Group, the UK and Ireland drinks production and distribution business, increased net revenue by 187.3% to €1.575 billion in 12 months ended 28 February 2019, reflecting the acquisition of Matthew Clark and Bibendum from the administrators of Conviviality Group in April 2018. Excluding Matthew Clark and Bibendum, and on a constant currency basis, net [...]...
  • 2 Sisters Accelerates Business Transformation 2 Sisters Food Group has announced a series of actions as part of its accelerating transformational strategy to turnaround the business. The company is making further investments in its UK Poultry and Fox’s Biscuits businesses, and is proposing to reduce the number of its UK Poultry sites in order to produce shorter, more efficient supply [...]...

Brewers Join Forces to Increase Impact on Beer Responsibility

Brewers Join Forces to Increase Impact on Beer Responsibility
September 18
14:08 2015

On September 18 and beyond, three of the world’s largest brewers – Anheuser-Busch InBev, Carlsberg and Heineken, as well as local brewers and beer associations – are joining forces to lead Global Beer Responsibility Day (GBRD), a worldwide effort to promote the responsible consumption of beer.

In its first year as a global, collaborative effort, brewers, along with many other local partners, will focus on reducing the harmful use of alcohol and promoting responsible enjoyment of beer in communities around the world. Global Beer Responsibility Day is just one part of brewers’ year-round commitment – both locally and globally – to promote responsible consumption of their products.

“We know that by coordinating our activities and by making Global Beer Responsibility Day a truly collaborative effort, we can achieve much greater reach and impact with our programs than if each of us acts alone,” says Carlos Brito, Chief Executive Officer at Anheuser-Busch InBev. “In fact, we look forward to continuing to work with any interested partners to develop programs that promote responsible and moderate consumption.”

Brewers will activate approximately 60,000 employees in 62 countries, with the goal of directly engaging more than 1 million consumers and close to 1 million retailers, and reaching another 10 million consumers through communications activities with drink driving and underage consumption prevention initiatives, bartender and server trainings, consumer education tools and brand-led responsibility campaigns, among many other initiatives.

For example in Mexico, through the Mexican Beer Chamber, Anheuser-Busch InBev, HEINEKEN and craft brewers, aim to inspire more than 200,000 retailers to commit to requesting young adults to show official ID before selling alcohol to them. This builds on the success of the brewers’ collaboration in 2014 where retailers made a pledge not to sell alcohol to underage consumers.

In Brazil, over 8,000 employees at Anheuser-Busch InBev and HEINEKEN are activating “Dia de Responsa” to prevent underage drinking, attempting to reach almost 250,000 retailers and more than 2.5 million consumers. And in Russia, Anheuser-Busch InBev, Carlsberg and HEINEKEN and EFES are executing an ID-checking program aiming to visit more than 80,000 retail accounts and reach more than 500,000 consumers with responsible drinking messages.

“Beer plays an important role in local cultures and economies and together we need to continue to contribute to this positive impact of beer in society by promoting that our products should be consumed responsibly as a part of a balanced lifestyle,” said Cees ‘t Hart, Chief Executive Officer at Carlsberg.

“The industry as a whole is setting commitments and taking concrete actions. By engaging with all interested groups in society, from governments to retailers and to parents, we can make a positive impact on alcohol abuse. It is time to embrace the opportunity. Global Beer Responsibility Day is a catalyst for increased action.” says Jean-François van Boxmeer, Chief Executive Officer at Heineken.

“It is our responsibility as brewers and brewing associations to prioritize tackling the harmful use of alcohol,” says Denita Wawn, chair of the Worldwide Brewing Alliance and CEO of the Brewers Association of Australia and New Zealand. “This day is a moment for us to share our successes, reflect on our challenges and make a collective commitment to the work yet to be done.”

The Worldwide Brewing Alliance (WBA) was established in 2003 with the objective of disseminating and exchanging good practices and information on social responsibility, environmental sustainability and product integrity issues. The WBA represents nearly 88% of the world beer production through its brewing sector members from Australia, Canada, China, Europe, Japan, Korea, Latin America, Russia, the Ukraine and the USA.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements