FDBusiness.com

Brewers Join Forces to Increase Impact on Beer Responsibility

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Brewers Join Forces to Increase Impact on Beer Responsibility

Brewers Join Forces to Increase Impact on Beer Responsibility
September 18
14:08 2015

On September 18 and beyond, three of the world’s largest brewers – Anheuser-Busch InBev, Carlsberg and Heineken, as well as local brewers and beer associations – are joining forces to lead Global Beer Responsibility Day (GBRD), a worldwide effort to promote the responsible consumption of beer.

In its first year as a global, collaborative effort, brewers, along with many other local partners, will focus on reducing the harmful use of alcohol and promoting responsible enjoyment of beer in communities around the world. Global Beer Responsibility Day is just one part of brewers’ year-round commitment – both locally and globally – to promote responsible consumption of their products.

“We know that by coordinating our activities and by making Global Beer Responsibility Day a truly collaborative effort, we can achieve much greater reach and impact with our programs than if each of us acts alone,” says Carlos Brito, Chief Executive Officer at Anheuser-Busch InBev. “In fact, we look forward to continuing to work with any interested partners to develop programs that promote responsible and moderate consumption.”

Brewers will activate approximately 60,000 employees in 62 countries, with the goal of directly engaging more than 1 million consumers and close to 1 million retailers, and reaching another 10 million consumers through communications activities with drink driving and underage consumption prevention initiatives, bartender and server trainings, consumer education tools and brand-led responsibility campaigns, among many other initiatives.

For example in Mexico, through the Mexican Beer Chamber, Anheuser-Busch InBev, HEINEKEN and craft brewers, aim to inspire more than 200,000 retailers to commit to requesting young adults to show official ID before selling alcohol to them. This builds on the success of the brewers’ collaboration in 2014 where retailers made a pledge not to sell alcohol to underage consumers.

In Brazil, over 8,000 employees at Anheuser-Busch InBev and HEINEKEN are activating “Dia de Responsa” to prevent underage drinking, attempting to reach almost 250,000 retailers and more than 2.5 million consumers. And in Russia, Anheuser-Busch InBev, Carlsberg and HEINEKEN and EFES are executing an ID-checking program aiming to visit more than 80,000 retail accounts and reach more than 500,000 consumers with responsible drinking messages.

“Beer plays an important role in local cultures and economies and together we need to continue to contribute to this positive impact of beer in society by promoting that our products should be consumed responsibly as a part of a balanced lifestyle,” said Cees ‘t Hart, Chief Executive Officer at Carlsberg.

“The industry as a whole is setting commitments and taking concrete actions. By engaging with all interested groups in society, from governments to retailers and to parents, we can make a positive impact on alcohol abuse. It is time to embrace the opportunity. Global Beer Responsibility Day is a catalyst for increased action.” says Jean-François van Boxmeer, Chief Executive Officer at Heineken.

“It is our responsibility as brewers and brewing associations to prioritize tackling the harmful use of alcohol,” says Denita Wawn, chair of the Worldwide Brewing Alliance and CEO of the Brewers Association of Australia and New Zealand. “This day is a moment for us to share our successes, reflect on our challenges and make a collective commitment to the work yet to be done.”

The Worldwide Brewing Alliance (WBA) was established in 2003 with the objective of disseminating and exchanging good practices and information on social responsibility, environmental sustainability and product integrity issues. The WBA represents nearly 88% of the world beer production through its brewing sector members from Australia, Canada, China, Europe, Japan, Korea, Latin America, Russia, the Ukraine and the USA.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements