FDBusiness.com

Britons Drinking Less But Drinking Better

 Breaking News
  • Administrators Appointed to Russell Hume KPMG Restructuring has been appointed as administrators to Russell Hume, the UK specialist meat supplier. Headquartered in Derby and operating from six production sites in Liverpool, Birmingham, London, Boroughbridge, Exeter and Fife, the company supplied meat to a number of hotels, restaurants and pubs across the UK. It employed a total of 302 people. Last month, [...]...
  • Heineken Delivers a Solid 2017 Performance Heineken has posted a 5% increase in organic revenue (beia) to €21.91 billion for 2017 with revenue (beia) per hectolitre up by2.1% as consolidated beer volume rose by 3.0% with growth in all regions. Operating profit (beia) grew 9.3% organically during the year, primarily reflecting higher revenue and cost efficiencies. The group’s operating margin improved [...]...
  • Coca-Cola European Partners Reports First Full Year Coca-Cola European Partners has reported a 21% increase in revenue to €11.1 billion – up 3.0% on a comparable and foreign exchange neutral basis – for the full-year ended 31 December 2017. Volume was up 0.5% on a comparable basis. Full-year reported operating profit at €1.3 billion was up 9.0% and by 10.5% on a comparable [...]...
  • New Micronutrient Premix For Target-group-specific Drinks Health is one of the twelve central megatrends identified by the Frankfurt Future Institute’s Food Report 2018. A healthy lifestyle is important to all age groups, and nutrition plays a major role alongside various other components. Using its new premix for healthy bones and heart as an example, SternVitamin shows how beverage manufacturers can address [...]...
  • Lete SpA – A Compact Line of 44,000 bph For Square Bottles Lete is an internationally recognised trademark, thanks to the peculiarity of the naturally sparkling water and also because it is the main sponsor of Napoli Calcio. The collaboration with ACMI dates back more than twenty years and the famous Italian supplier of end-of-lines has always considered Lete SpA to be one of its most prestigious [...]...

Britons Drinking Less But Drinking Better

Britons Drinking Less But Drinking Better
September 05
10:18 2017

British drinkers are increasingly favouring premium drinks from branded pubs and upmarket bars, new data from CGA’s exclusive Alcohol Sales Tracker reveals.  The research estimates the total value of the out-of-home alcoholic drinks market at £24.6 billion in the year to mid-June – a year-on-year increase of just 0.6%, but against a decline of 2.6% in volume terms. It continues a long-term slowdown as British consumers scale back their drinking occasions and spend a little more money on slightly fewer drinks. The reduction has been most apparent in London, where growth in the value of sales has more than halved in the last year.

The Alcohol Sales Tracker reveals a particular drop in sales of alcoholic drinks through leased and tenanted pubs, and only marginal growth among independent operators. Instead, consumers are increasingly opting to drink at premium bars and managed pubs, often combining their visits with eating. CGA classifies 35% of the out-of-home drinking market as premium—but these outlets now account for 47% of all sales by value, and are gaining market share each year. Sales growth through the managed pub sector is also healthy, standing at 2.8% in the year to mid-June.

Amongst the trends revealed by the latest Alcohol Sales Tracker is the above-average sales value growth of 2% in the cider sector, partly driven by warm spring and early summer weather, powerful brand marketing and the rising popularity of artisan producers. By contrast, sales growth in spirits has halved in the past year.

The research suggests that more drinkers are heeding messages about healthy levels of alcohol consumption, and are becoming more adventurous in their choices when they do decide to go out.

CGA chief executive Phil Tate says: “Our figures reveal the increasing complexity and sophistication of Britain’s out-of-home drinks market. The small fall in volume sales rebuts the much-publicised idea that levels of unhealthy drinking are soaring, suggesting instead that consumers are continuing to demand better quality when they choose to drink out. While we are still seeing value growth it is no surprise we have seen a small decline in this figure. Market conditions at the end of H1 2017 are different to conditions at the end of 2016. We’ve had the referendum, two major terror attacks and a snap election. The fact that there is still growth shows how resilient consumers are, how customer-centric the market remains.”

He adds: “Brands that can supply their customers with the right range, atmosphere and experience, and establish clear points of difference from the mainstream, will be best placed to thrive in the years ahead. Staying on top of drinks trends via the Alcohol Sales Tracker and CGA’s other research services will be paramount in achieving that.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements