FDBusiness.com

Britvic Expands US Distribution of Fruit Shoot Brand

 Breaking News
  • Avian influenza – New Scientific Advice Boosts EU Preparedness Migratory wild birds crossing the north-eastern and eastern border of the European Union is the most likely pathway for avian influenza to enter the territory, says EFSA (European Food Safety Authority). Experts assessed the risk of avian influenza entering the EU and reviewed surveillance approaches – which comprise monitoring by Member States and the actions [...]...
  • Tough September Trading Hits British Restaurant, Pub and Bar Groups Britain’s managed pubs, bars and restaurants saw like-for-like sales decline 0.9% in September as the public appeared to pull back on spending on eating and drinking out, latest figures from the Coffer Peach Business Tracker reveal. Restaurants in London were worst hit, suffering a 3.2% fall in collective like-for-like sales compared to September last year. [...]...
  • High Shear Mixing Experts For processors that work with proteins, starches, gums, vitamins, and flavourings, the Rotosolver high shear mixer is a must-have. This workhorse makes light work of all types of ingredients and with thousands of installations around the world in food, beverage, dairy, condiments, and meat and poultry manufacturing facilities, Admix continues to set the global standard [...]...
  • Belvoir’s Bubbling With Joy This Christmas Belvoir Fruit Farms is getting into festive mood with a limited-edition Christmas label for their popular Elderflower Pressé. The jolly, holly covered label also features the brand’s iconic elderflower motif dressed to impress for Christmas in golden foil, bringing seasonal sparkle to the design, along with the cheerful seasonal message ‘Bubbling with Joy’. Belvoir’s Elderflower Pressé [...]...
  • Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages Firmenich, the world’s largest privately-owned company in the flavour and fragrance industry, has officially launched its Protein Shield Flavors, a new line of natural flavour solutions aimed to help developers address the challenges they face when creating beverage products with high protein content. “These natural solutions confirm Firmenich’s deep commitment to advancing health and wellness,” says Chris [...]...

Britvic Expands US Distribution of Fruit Shoot Brand

Britvic Expands US Distribution of Fruit Shoot Brand
December 02
14:45 2011

Britvic has signed agreements with three of the top four bottlers of Pepsi in the United States to expand the distribution of its leading soft drinks brand, Fruit Shoot. The agreements will see the manufacture of Fruit Shoot in the US for the first time, starting in Spring 2012.

 

Since its launch in the UK over ten years ago Fruit Shoot has gone on to become a leading brand in both Britain and Ireland and has been launched this year in France under the Teisseire brand. It is also sold in Australia through an agreement with Bickford’s.

 

Fruit Shoot was first introduced to the US in 2008 through a distribution agreement with Buffalo Rock, the fourth largest Pepsi bottler in the States, and the new agreements reflect the success of the brand to date. The new agreements mean Britvic now has distribution agreements with all four top bottlers.

 

Britvic has just entered a long term manufacturing and distribution agreement with Pepsi Bottling Ventures, a joint venture company owned by Suntory and PepsiCo and the second largest US Pepsi bottler, which will see Fruit Shoot being manufactured in the USA for the first time in North Carolina from May 2012. Britvic will supply proprietry beverage compounds from its manufacturing facilities in Dublin, Ireland, operated by Britvic Worldwide Brands.

 

A distribution agreement with Gross & Jarson, the third largest and privately owned US Pepsi bottler, will see Fruit Shoot being distributed in Kentucky and Ohio.

 

A distribution agreement has also been signed with Pepsi Beverages Company, the wholly owned subsidiary of PepsiCo, responsible for the majority of Pepsi bottling and distribution in the US, and which is now distributing Fruit Shoot in Florida and Georgia.

 

These agreements mark a new phase in the development of the Fruit Shoot brand in the USA, with local manufacturing allowing more ambitious expansion than has previously been possible. As a result, Fruit Shoot will now be available to consumers in more than 10,000 convenience stores, independent grocery stores and food service outlets in six states in the Eastern USA – Alabama, North Carolina, South Carolina, Georgia, Florida and Kentucky.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements