FDBusiness.com

Britvic Expands US Distribution of Fruit Shoot Brand

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Britvic Expands US Distribution of Fruit Shoot Brand

Britvic Expands US Distribution of Fruit Shoot Brand
December 02
14:45 2011

Britvic has signed agreements with three of the top four bottlers of Pepsi in the United States to expand the distribution of its leading soft drinks brand, Fruit Shoot. The agreements will see the manufacture of Fruit Shoot in the US for the first time, starting in Spring 2012.

 

Since its launch in the UK over ten years ago Fruit Shoot has gone on to become a leading brand in both Britain and Ireland and has been launched this year in France under the Teisseire brand. It is also sold in Australia through an agreement with Bickford’s.

 

Fruit Shoot was first introduced to the US in 2008 through a distribution agreement with Buffalo Rock, the fourth largest Pepsi bottler in the States, and the new agreements reflect the success of the brand to date. The new agreements mean Britvic now has distribution agreements with all four top bottlers.

 

Britvic has just entered a long term manufacturing and distribution agreement with Pepsi Bottling Ventures, a joint venture company owned by Suntory and PepsiCo and the second largest US Pepsi bottler, which will see Fruit Shoot being manufactured in the USA for the first time in North Carolina from May 2012. Britvic will supply proprietry beverage compounds from its manufacturing facilities in Dublin, Ireland, operated by Britvic Worldwide Brands.

 

A distribution agreement with Gross & Jarson, the third largest and privately owned US Pepsi bottler, will see Fruit Shoot being distributed in Kentucky and Ohio.

 

A distribution agreement has also been signed with Pepsi Beverages Company, the wholly owned subsidiary of PepsiCo, responsible for the majority of Pepsi bottling and distribution in the US, and which is now distributing Fruit Shoot in Florida and Georgia.

 

These agreements mark a new phase in the development of the Fruit Shoot brand in the USA, with local manufacturing allowing more ambitious expansion than has previously been possible. As a result, Fruit Shoot will now be available to consumers in more than 10,000 convenience stores, independent grocery stores and food service outlets in six states in the Eastern USA – Alabama, North Carolina, South Carolina, Georgia, Florida and Kentucky.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements