FDBusiness.com

Britvic Introduces Robinsons Innovation

 Breaking News
  • Orkla Moves into New HQ Orkla, the Nordic region’s largest branded consumer goods company, has moved into new headquarters in Oslo, Norway. The move marks a new era in the company’s history, with Orkla’s businesses in Norway now assembled under one roof. More than 900 Orkla employees are based in the new office premises. “The building we are now moving into is [...]...
  • New Heads For Carlsberg Group’s European Businesses Lars Lehmann has been appointed as Executive Vice President (EVP) for Carlsberg Group’s Eastern European region and as a member of the global brewer’s Executive Committee (ExCom). He will replace Jacek Pastuszka, who will change from EVP Eastern Europe to Western Europe, while current Western Europe EVP Chris Warmoth reverts to Group Strategy as EVP. Effective [...]...
  • Rising Prices Drive Irish Grocery Sales Growth The latest figures from Kantar Worldpanel show the Irish grocery market grew by 3.5% in the 12 weeks to 24 February 2019, putting the sector on a solid footing as the UK finalises preparations to leave the EU. After a prolonged period of deflation, an upward trajectory in grocery prices is making a significant contribution [...]...
  • New EU Rules to Ensure Fairness in the Food Supply Chain The European Parliament has approved a new set of EU rules that will blacklist practices, such as late payments for delivered products, late unilateral cancellations or retroactive order changes, refusal by the buyer to sign a written contract with a supplier and the misuse of confidential information. Threats of retaliation against suppliers, for instance delisting [...]...
  • Mondelēz International Invests in Prebiotic Functional Snacks Mondelēz International has taken a minority investment in Uplift Food, a US-based early-stage start-up focusing on prebiotic functional foods. This is the first venture investment the company is making as part of SnackFutures, the company’s innovation and venture hub aimed at unlocking snacking growth opportunities around the world. A key pillar of the company’s consumer-centric growth [...]...

Britvic Introduces Robinsons Innovation

Britvic Introduces Robinsons Innovation
March 30
15:24 2017

With innovation a continued focus Britvic Soft Drinks has announced a new product that will offer consumers a tasty way to keep their thirst quenched on-the-go from the Great Britain leading squash brand, Robinsons. Robinsons Refresh’d is made using 100% naturally sourced ingredients, containing spring water mixed with real fruit, and will be aimed at busy consumers looking for something different to drink immediately.

Available in three tasty flavour combinations – Raspberry & Apple, Orange & Lime and Apple & Kiwi – Robinsons Refresh’d will appeal to consumers looking for more interesting and lower sugar fruit drink options, with real fruit and no added sugar. The variants have been developed to pair perfectly with water, delivering a refreshing burst of flavour. At just 55kcal per 500 ml serving and with no artificial colours, flavourings, sweeteners or preservatives, this low sugar product offers a new solution to health-conscious consumers looking to stay refreshed throughout the day.

Kevin McNair, GB Marketing Director at Britvic, comments: “We know that Healthy Hydration is the fastest growing segment in soft drinks2, so the opportunity for retailers to stock new innovative options in this area is clear. Found in at least 4 out of 10 British households3, we’re bringing the trusted Robinsons brand name to an on-the-go audience with this exciting launch that is set to shake up the category. From our research, we know that Robinsons Refresh’d is the tastiest way for busy consumers to stay refreshed on-the-go4, so retailers should stock up now to boost their soft drink sales with the latest innovation from this leading brand.”

The launch will be supported by a dedicated marketing investment including TV, OOH, digital and sampling activity. In-store activation materials and POS will also be available to customers to help drive visibility of the new launch and inspire purchase.

As part of the soft drinks company’s longstanding history of healthy innovation, full sugar Robinsons variants were removed from the market in 2015. This bold step forms part of Britvic’s ongoing commitment to leading the industry in helping consumers make healthier choices.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements