FDBusiness.com

Britvic Introduces Robinsons Innovation

 Breaking News
  • Carlsberg Group Increases Ownership of Super Bock Group in Portugal The Carlsberg Group has acquired 28.5% of the shares in Viacerm which is the controlling shareholder of Super Bock Group, holding 56% of the shares. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Super Bock Group is the market leader in Portugal, holding a market share of 47% with a [...]...
  • UK Restaurant Numbers Fall 2% in a Year The number of restaurants in Britain slipped by 2.0% over the year to September 2018, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals – equivalent to more than 10 closures a week. The exclusive research shows that Britain had a total of 26,892 restaurants at September. The net fall of 539 [...]...
  • ABP’s Olleco on Shortlist For Davos Sustainability Award ABP Food Group’s renewable division, Olleco, has been shortlisted for a prestigious ‘Circular’ sustainability award for its development of a circular economy model with McDonald’s and Arla Foods in the UK. The awards are an initiative of the World Economic Forum and the Forum of Young Global Leaders and winners will be announced at the [...]...
  • Arla Foods Acquires Middle East and Africa Kraft Branded Cheese Business From Mondeléz International European dairy co-operative Arla Foods has reached an agreement with US-based international confectionery, food, and beverage company Mondeléz International to acquire its processed cheese business in the Middle East region, which is currently licensed under the Kraft brand. The acquisition also gives Arla full ownership of a state-of-the-art cheese production site in Bahrain, which provides [...]...
  • UK Grocery Market Growth Cools as Christmas Nears Despite retailers and shoppers getting into the festive spirit, the latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 2 December 2018, show the sector is now growing at 2.0% – its slowest rate since March 2017. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Consumers are benefiting [...]...

Britvic Introduces Robinsons Innovation

Britvic Introduces Robinsons Innovation
March 30
15:24 2017

With innovation a continued focus Britvic Soft Drinks has announced a new product that will offer consumers a tasty way to keep their thirst quenched on-the-go from the Great Britain leading squash brand, Robinsons. Robinsons Refresh’d is made using 100% naturally sourced ingredients, containing spring water mixed with real fruit, and will be aimed at busy consumers looking for something different to drink immediately.

Available in three tasty flavour combinations – Raspberry & Apple, Orange & Lime and Apple & Kiwi – Robinsons Refresh’d will appeal to consumers looking for more interesting and lower sugar fruit drink options, with real fruit and no added sugar. The variants have been developed to pair perfectly with water, delivering a refreshing burst of flavour. At just 55kcal per 500 ml serving and with no artificial colours, flavourings, sweeteners or preservatives, this low sugar product offers a new solution to health-conscious consumers looking to stay refreshed throughout the day.

Kevin McNair, GB Marketing Director at Britvic, comments: “We know that Healthy Hydration is the fastest growing segment in soft drinks2, so the opportunity for retailers to stock new innovative options in this area is clear. Found in at least 4 out of 10 British households3, we’re bringing the trusted Robinsons brand name to an on-the-go audience with this exciting launch that is set to shake up the category. From our research, we know that Robinsons Refresh’d is the tastiest way for busy consumers to stay refreshed on-the-go4, so retailers should stock up now to boost their soft drink sales with the latest innovation from this leading brand.”

The launch will be supported by a dedicated marketing investment including TV, OOH, digital and sampling activity. In-store activation materials and POS will also be available to customers to help drive visibility of the new launch and inspire purchase.

As part of the soft drinks company’s longstanding history of healthy innovation, full sugar Robinsons variants were removed from the market in 2015. This bold step forms part of Britvic’s ongoing commitment to leading the industry in helping consumers make healthier choices.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements