FDBusiness.com

Britvic Re-launches Mixers and Juices Range

 Breaking News
  • Ferrero to Acquire US Confectionery Company Ferrero Group is acquiring Ferrara Candy Company, the third largest non-chocolate confectionery company in the US, from L Catterton, the biggest and most globally consumer-focused private equity firm in the world. The terms of the transaction were not disclosed. Ferrara is best known as the maker of iconic brands such as Trolli, a leader in [...]...
  • Shift to Sustainable Food System in Europe is Possible – But Faces Challenges Making Europe’s production, consumption and trade in food environmentally sustainable is possible, but it will require a major shift in public attitudes, policies and knowledge and seizing current opportunities for change, according to a newly published European Environment Agency (EEA) report. The EEA report ‘Food in a green light,’ analyses the challenges Europe faces in shifting [...]...
  • Pet Food Producer Achieves 30% OEE Improvement and Brand Security With OAL Connected Wagg Foods, a leading producer of high-quality pet food, has increased its OEE efficiency by 30%, secured its packaging lines from errors and ensured full compliance with retailers’ code of practice with OAL Connected, a modular suite of packaging line software. Known for its laser-focus on quality, nutrition and product development, Wagg Foods prides itself on [...]...
  • Thirsty Business – How Water Reuse Can Benefit the Food and Beverage Industry By Martin Kunz, EMEA Segment Leader, Industry for Xylem’s Applied Water Systems business Only 2.5 percent of the world’s water is fresh water, and of that, only one percent is accessible as much is trapped in glaciers and snowfields. By one estimate, global fresh water demand will exceed supply by 40 percent in 2030 if current [...]...
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...

Britvic Re-launches Mixers and Juices Range

Britvic Re-launches Mixers and Juices Range
October 13
09:45 2016

Britvic is unveiling a complete re-launch of its Britvic Mixers and Juices range. In response to evolving consumer tastes and the demand for authentic and quality drinking experiences, Britvic’s iconic Indian Tonic Water has been refreshed. The tonic was reformulated to improve its flavour profile and now beats Schweppes in blind taste tests1.

Britvic’s tonic water, along with the rest of the range, will be housed in a brand new, bespoke bottle boasting new branding designed to emphasise the brand’s classic British heritage. The new bottles are moving to a 200ml format, the market’s fastest growing SKU2, offering customers the most convenient size to cater for both single and double measures.

Britvic will bring the re-launch to life with an in-outlet community support platform, the Britvic Lifting Spirits Foundation, it launches from mid-October in the leisure channel. The Foundation has been specifically designed to further Britvic’s heritage in supporting local communities and social projects. For every bottle of new look Mixers & Juices sold in participating customers, Britvic has committed to give back to local initiatives and projects, chosen by publicans and bar owners. Outlets will be invited to join the Foundation and will receive fundraising kits and POS to encourage their consumers to donate to local causes. Britvic will also be introducing the Great Service Awards in 2017 to recognise the industry’s best bar-staff who go the extra mile for their consumers and understand the importance of outstanding customer service.

Annabelle Cordelli, Brand Marketing Director at Britvic Soft Drinks, comments: “The re-launch of our Britvic Mixers and Juices range marks a real commitment to both quality and community for us. We’ve listened to our customers and consumers to develop our great-tasting tonic  to lift guests’ spirits – in both senses of the word. It’s a truly iconic tonic!”

She adds: “In addition, through our Lifting Spirits Foundation we’re also working with our customers to support their most worthy local projects, paying homage to Britvic’s heritage of being at the heart of the community.”

Britvic Mixers and Juices will also be available in handy 125ml bottles and 150ml cans across the Indian Tonic, Low Calorie Indian Tonic, Ginger Ale, Orange Juice, Tomato Juice, Pineapple Juice, Grapefruit Juice, Cranberry Juice, Soda, Bitter Lemon, and Lemonade variants. The rebranding also extends to the Dilutes range which comprises Orange Cordial, Blackcurrant Cordial and Lime Cordial.

1 *MMR Research Worldwide, blind taste test new Britvic Indian Tonic water vs Schweppes tonic water and Britvic Low Calorie Indian Tonic Water vs Schweppes Slimline tonic water, June 2016, 150 respondents

2 (+24% vs. LY), CGA, Total On Premise, Value (£m), MAT vs. YA, June 2016, Mixers only

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
  • November 5, 2017FLEIFOOD 2017
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements