FDBusiness.com

Bumper Year For Seasonal Chocolate Innovation

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Bumper Year For Seasonal Chocolate Innovation

Bumper Year For Seasonal Chocolate Innovation
April 05
09:37 2012

A quarter of all global chocolate launches in 2011 were for chocolate products with a “seasonal” positioning (eg Christmas, Easter, Halloween themed etc), reveals the latest research from Mintel. While global new product chocolate launches declined by 7% between 2010 and 2011, products with seasonal claims increased by 6% over the same period. And it seems that this year has seen a real hive of activity around Easter chocolate NPD as research shows that there has been a spectacular 45% rise in the number of Easter products launched globally during 2012 compared to Easter 2011.

In terms of value, last year the seasonal chocolate market represented a $4.9 billion market in theUS, up 6.4% on 2010. In the UK, the market is equally robust with 2010 sales at more than £500 million.

Marcia Mogelonsky, director of Insight for Mintel Food and Drink, says: “Seasonal chocolate is, if anything more “recession resistant” than the overall market, as the products have broad appeal as gifts for a wide range of recipients, from friends to relatives and co-workers. Easter has consistently led other holidays in innovation – and in sales – as it is a holiday with a strong affinity for confectionery through gift baskets, egg hunts, and other family-focused traditions.”

Today, the US accounts for the largest percentage of all seasonal launches at 18%, while the UK is the second most active region accounting for 12% of all launches, meanwhile Germany accounts for 10%.Canada has seen the biggest increase in seasonal activity, increasing 89% between 2010 and 2011, todayCanada accounts for 7% of all NPD activity. Other impressive performers between 2010 and 2011 are the UK, where activity has increased by 53% and France where there has been a 41% increase in NPD activity.

However, while seasonal activity is thriving, the number of seasonal launches aimed at children aged between 5 and 12 has declined in a number of regions over the past 12 months. In 2011, child-focused launches were down 62% in the USA; a pattern which is also seen in Brazil(-62%) a nation which is also struggling with controlling obesity levels. In the US, the decline in launches are likely to be tied to a shift in gifting habits. As many as 21% of parents report that over the past year they have switched to giving their children healthier treats than chocolate or candy for holidays. Meanwhile, in the UK the number of seasonal launches for children aged 5-12 has remained static.

“This change is not enough to affect the overall market in any significant way, but could suggest that manufacturers will be paring down their efforts to introduce seasonal products aimed directly at children in the next few years. It will be interesting to see if other markets follow suit in the future, as childhood obesity continues to be a concern.” Marcia Mogelonsky continues.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements