FDBusiness.com

Burgers Go Blue in America

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Burgers Go Blue in America

Burgers Go Blue in America
May 26
14:28 2014

Red meat, white buns and blue cheese. Burgers will be in all American colours now that Arla Foods is making a concerted effort to take a bite out of the enormous burger market in the United States.

The initiative involves the new Castello® Burger Blue – a blue mold cheese in slices that are cut to be the perfect match for a standard burger. Extremely positive feedback from consumer tests and strong pre-sales to shops have created high expectations for the new burger cheese, which is scheduled for launch in May.

“Premium cheese is on the rise, and premium burgers are on the rise. Arla is the first dairy company to combine those two trends, and we are confident that American consumers will find the new Castello® Burger Blue to be a tasty piece of innovation. For the past 12 months, the Castello® brand has been growing more than twice as fast as the overall speciality cheese market in the United States, and we believe the Burger Blue launch will add to the growth of Castello® in America,” says Asger Drewes Jorgensen, managing director of Arla Foods USA.

In the United States, premium quality burgers have become a rising trend in recent years. On this basis, the idea arose of making a sliced version of the Castello® blue mould cheese, which is already very popular among American cheese connoisseurs.

The product is already on the shelves at major selected retailers nationwide, placed near the minced meat section in supermarkets.

Castello® Burger Blue is produced at Høgelund Dairy in Denmark. In 2013, Arla’s overall turnover in the United States reached about DKr985 million (Eurt132 million).

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements