FDBusiness.com

Burton’s Biscuit Company Continues Brand Investment

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Burton’s Biscuit Company Continues Brand Investment

Burton’s Biscuit Company Continues Brand Investment
January 23
12:57 2013

Burton’s Biscuit Company, a leading player in the UK biscuit market, continues to increase investment behind its ‘power brands’ with a new £1.1 million TV advertising campaign for Maryland Cookies. Maryland is the nation’s favourite cookie, with the Maryland brand enjoying a whopping £7.5 million growth in value in the last year, to become the sixth biggest brand in sweet biscuits.

The campaign launched on the 21st January 2013 with an ITV spot during Coronation Street. It will run for four weeks and be seen by 46 million individuals in the UK. It is the brand’s first advertising activity since May 2010.

The new advertising introduces a group of charming, characterful, talking mugs who sing the praises of  Maryland Cookies’ delicious choc chips. The campaign reflects the brand’s warm, friendly personality and introduces a new tag-line, ‘bring a little Maryland magic to your cuppa’.

Stuart Wilson, Chief Marketing Officer, Burton’s Biscuit Company, says: “The strong investment behind Maryland will further cement this well-loved brand’s position as the nation’s favourite cookie, and builds on our commitment to on-going investment behind Burton’s power brands.”

As well as TV, media planning by UM London includes the cookie brand using Video on Demand for the first time.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements