FDBusiness.com

Cadbury Dairy Milk is adding to the sharing bags category with the launch of Cadbury Dairy Milk Pebbles in August.

Cadbury Dairy Milk Pebbles are small pebble-shaped bites of milk chocolate in a sugar shell.

The launch will be supported by digital activity, PR and in-store promotions.

“Cadbury Dairy Milk Pebbles’ sugar shells contain the nation’s favourite chocolate inside, and we see a real opportunity to drive growth within the category,” said brand manager Sally Barton. “We believe this is a fantastic opportunity for retailers to make the most of the growing chocolate share bags category with a brand that consumers love, in pebble-shaped form!”