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Cake decorating brand Renshaw given rebrand by Positive Momentum

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Cake decorating brand Renshaw given rebrand by Positive Momentum

February 06
10:58 2013

Brand design consultancy Positive Momentum has overhauled the look of Renshaw, which makes marzipan, sugarpaste and soft icings

The rebrand draws on Renshaw’s heritage. The baking and cake decorating brand, which is part of The Real Good Food Company, has the Royal Warrant

Renshaw commercial director, Sarah Summers, said: “A number of new innovative products have already been launched and we intend to further broaden our product range to cater for an increasingly sophisticated and skilled audience.

“Our new identity has been created to bolster the company’s heritage and authority but also to convey a strong sense of modernity and accessibility to co-incide with the brand’s move into online and international sales.”

A new website was unveiled last month, which was designed and built Organic Development.


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