FDBusiness.com

Campari Group has launched its new super-premium Italian gin, O’ndina, in the UK. The UK is the first market to roll out the product, which will later launch globally. With the launch of O’ndina, Campari Group enters the fast-growing Super Premium Gin category, with this Small Batch Italian Gin, crafted in Italy using fresh basil and the finest Mediterranean botanicals.

Every spirit in Campari Group’s Italian Portfolio is truly unique and O’ndina is no exception. Distilled in small batches, the liquid is crafted with 19 hand-selected Italian botanicals using only the finest ingredients – including fresh basil from Liguria (of the Grande Verde di Genova variety, famed for its sweetness and vibrant colour) and citrus from southern Italy.

Paolo Tonnellotto, Campari Group Brand Ambassador, comments: “O’ndina is a welcome addition to the portfolio.  Its high quality and distinctive flavour, with notes of fresh basil and Mediterranean herbs finished with citrus and pepper, enables it to hold its own in a variety of cocktails – as the refreshing taste profile creates a unique drinking experience with a signature gin and tonic or all-Italian Negroni – as well as appealing to the growing trend of enjoying super-premium spirits neat over ice.”