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Campbell Soup Company Continues to Reshape its Business With $4.9 Billion Deal

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Campbell Soup Company Continues to Reshape its Business With $4.9 Billion Deal

Campbell Soup Company Continues to Reshape its Business With $4.9 Billion Deal
December 20
10:20 2017

Campbell Soup Company is acquiring Snyder’s-Lance for $4.87 billion in cash to expand its snacks portfolio. Snyder’s-Lance has approximately 6,000 employees and operates 13 manufacturing centres throughout the United States and United Kingdom.

Snyder’s-Lance is a leading snacking company that manufactures and markets snack food throughout the US. The company’s portfolio includes well-known brands such as Snyder’s of Hanover, Lance, Kettle Brand, KETTLE chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald and Late July. Snyder’s-Lance has leading market positions in its core categories including pretzels, sandwich crackers, kettle chips, deli snacks and organic and natural tortilla chips. Snyder’s-Lance reported $2.2 billion in net sales for the year ended 30 September 2017.

The deal will extend Campbell’s footprint in the $89 billion US snacking market, which has a three-year compound annual growth rate (CAGR) of nearly 3%.

Denise Morrison, president and chief executive of Campbell Soup Company, comments: “The acquisition of Snyder’s-Lance will accelerate Campbell’s strategy and is in line with our Purpose, ‘real food that matters for life’s moments.’ It will provide our consumers with an even greater variety of better-for-you snacks. The combination of Snyder’s-Lance brands with Pepperidge Farm, Arnott’s and Kelsen will create a diversified snacking leader, drive sales growth and create value for shareholders. This acquisition will dramatically transform Campbell, shifting our centre of gravity and further diversifying our portfolio into the faster-growing snacking category.”

Campbell’s baked snacks product portfolio generated approximately $2.5 billion in net sales in fiscal 2017. With the addition of Snyder’s-Lance’s complementary portfolio, snacking would represent approximately 46% of Campbell’s annual net sales (previously 31%) on a pro forma basis. Campbell’s soup portfolio, including the recent acquisition of Pacific Foods, would represent approximately 27% of the company’s annual net sales.

Snyder’s-Lance will become part of Campbell’s Global Biscuits and Snacks division, which includes the company’s Pepperidge Farm, Arnott’s and Kelsen businesses, and the simple meals and shelf-stable beverages business in Australia, Asia Pacific and Latin America.

This is Campbell’s sixth acquisition in five years. The company acquired Bolthouse Farms in August 2012, organic baby food company Plum in June 2013, biscuit company Kelsen in August 2013, fresh salsa and hummus maker Garden Fresh Gourmet in June 2015, and organic broth and soup producer Pacific Foods in December 2017.


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