FDBusiness.com

Campbell Soup Returns to the UK

 Breaking News
  • UK Supermarkets Sweep Up 17 Months of Growth UK supermarket sales have increased in value by 3.1% compared with last year according to the latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 8 October 2017. This marks the 17th period of growth in a row for Britain’s grocers. Like-for-like grocery inflation remains at 3.2% but consumers could be [...]...
  • Hilton Food Group to Expand to New Zealand Hilton Food Group, the UK-based specialist international meat packing business, is to proceed with plans to expand its packing capability to New Zealand. Hilton will construct a new meat processing facility in Auckland and supply Progressive Enterprises, New Zealand’s leading retailer, trading as Countdown Supermarkets. As Progressive Enterprises is also part of the Woolworths business, [...]...
  • From Measurement Data to Smart Actions Energy and process industry monitoring and control systems contain a lot of data, which is not always fully utilised. Data is also collected in different systems, which further hampers comprehensive overall management. The efficient use of measurement data is increasingly becoming a crucial factor in gaining a competitive advantage. Elomatic’s FORMIOT data analysis service offers support [...]...
  • Rocla’s Automation Solution Maximizes Storage Capacity and Saves Money Operations at Valio’s new whey powder factory started gradually in Autumn 2014. The main goal was to build a fully automated warehouse. Valio also needed to maximize the storage capacity in this space, and to be able to adjust the temperature and air humidity. At the warehouse there are 3 Rocla’s automated guided vehicles (AGVs) [...]...
  • Packaging Automation Helps Chicory Crops to Grow As a growing business Packaging Automation know how important it is to keep cash within the business and how hard it is to acquire the machines and equipment you need to grow. Packaging Automation want to help businesses to grow, adapt and keep up with what can be frighteningly fast paced growth without tying up [...]...

Campbell Soup Returns to the UK

Campbell Soup Returns to the UK
January 14
12:28 2011

US-based food group Campbell Soup Company has entered into an agreement with Leeds-based dry food manufacturer, Symington’s, to launch a range of Campbell’s branded dry soups and pasta and rice meals in the UK. Under the terms of the agreement, Symington’s is responsible for product development, production and distribution of the products, while Campbell will retain control of its brand and oversight of all marketing activity. Financial terms were not disclosed.

The products will include instant cup soups, dry simmer soups, dry instant rice and pasta and sauce dishes, and will feature contemporary branding inspired by Campbell’s iconic red and white cans so familiar to British consumers.

Symington’s is one of the UK’s oldest food brands dating back to 1827 and today produces a wide range of dry products under its own brands, under license and for private label customers. During the past three years, it has nearly doubled its turnover and earned category captaincy status with leading retailers in the dry categories in which it competes.

“Campbell’s is a great brand and one that is widely recognised in the UK,” says David Salkeld, chief executive of Symington’s. “It’s a trusted name that is loved by consumers for consistently delivering quality products that are convenient and easy to prepare. We’re thrilled to be joining forces with Campbell to introduce this new range of products”

Campbell sold its UK portfolio of businesses, which included brands such as Oxo, Homepride and Batchelors, to Premier Foods in August 2006. Campbell first entered the UK market in the 1930s when it began importing condensed soup.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements