FDBusiness.com

Canadean’s Top Trends For 2015

 Breaking News
  • Dairy Crest to Invest £85 Million to Expand Cheese Business Dairy Crest, the leading British-owned dairy company, is investing £85 million in growing the capacity of its cheese business, £75 million of which will be invested at its Davidstow creamery in Cornwall. The investment will allow further growth of the company’s market-leading cheese brands Cathedral City and Davidstow, enhance whey production capacity and support farmers [...]...
  • Record Annual Sales and Capital Investment at Cranswick Driven by robust growth across all product categories – Fresh Pork, Convenience, Gourmet Products and Poultry – as well as a 30.2% increases in exports, Cranswick, the UK food group, has increased total revenue by 18% to a record £1.464.5 billion for the year ended 31 March 2018. Like-for-like revenue increased 13% over the prior [...]...
  • Challenging First Half For Greencore Group Greencore Group, a leading manufacturer of convenience food in the UK and US, has reported revenue of £1.239 billion for the 26 weeks ended 30 March 2018, up by 22.6% versus first half of 2017. Adjusted operating profit of £59.7 million was 8.0% higher than the corresponding period in 2017, primarily driven by the acquisition [...]...
  • Lurpak Combines Taste and Convenience For Launch of New Softest Arla Foods UK is to expand its spreadable product portfolio with the launch of Lurpak Softest, a new soft blend butter that is spreadable straight from the fridge. The UK’s number one butter brand has combined the great taste that Lurpak is renowned for with the softest, most spreadable butter ever*. With spreadability the most important [...]...
  • Scientific Study Shows Improved Fat Oxidation and Better Performance in Athletes When Using BENEO’s Palatinose™ A scientific study by Professor Daniel König[i] and his team at the Department of Sports and Sport Sciences of the University of Freiburg, Germany, has shown that with a pre-load of Palatinose™ endurance athletes “maintained a more stable blood glucose profile and higher fat oxidation, which resulted in improved cycling performance compared with maltodextrin.” The study used a [...]...

Canadean’s Top Trends For 2015

Canadean’s Top Trends For 2015
December 23
11:59 2014

Canadean forecasts the top trends which will influence consumer behaviour in 2015, and provides an insight into how manufacturers and marketers can target these evolving consumer needs to drive sales over the next year.

From Mass-produced to Personalised

Canadean predicts that the desire for craft offerings will become increasingly influential. Consumers want their products to be produced and manufactured on a smaller scale to ensure quality and to feel a closer connection to the brands they choose. By emphasising the exclusivity of a product and the care with which it was formulated, brands will encourage sales among a growing number of consumers who want to move away from mass-produced items across the FMCG market.

‘Better-for-you’ Ingredients

According to Canadean, consumers will be increasingly concerned about unhealthy ingredients such as sugar. 2014 saw the introduction of stevia into many popular products including Coca-Cola and Pepsi. Over the coming year, a greater number of ‘better-for-you’ offerings will emerge with healthier and more natural alternatives. One of the main challenges will be to overcome the negative taste perceptions of these new products through innovation and reformulation as consumers still put indulgence first.

All Things Hot and Spicy

The growing desire for hotter and spicier food is set to continue in 2015, as manufacturers will replicate popular heat trends from the catering industry to satisfy growing consumer needs. Brands will innovate in formulation by including spicier ingredients in meat, dairy, and snacks, as products infused with chillies become more popular. After the Indian and Mexican food trend, manufacturers should prepare for the next emerging spice cuisines from across South-East Asia and the Middle East.

CanadeanLogoMix-and-match Your Favourite Flavours

Canadean predicts that consumers will look for new and exciting products which mix their favourite foods and flavours together. Fusion products such as amaretto cider and chocolate flavoured wine will become even more popular. The increase in demand for these experiential offerings means manufacturers must continue to innovate with ingredients and positioning to encourage sales among consumers who want more than just traditional products.

Packaging Drives Sensory Experience

The large number of products available on supermarket shelves means that many brands are in danger of fading into the background. Innovative packaging that draws consumer attention will be vital for retaining market share and for brands attempting to enter the market. The use of haptics – including tactile packs, bright colours and reflective surfaces – will help to enhance the sensory experience, while matt finishing and the feel of a product can denote quality and superiority, encouraging trading-up and higher levels of spending.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • May 21, 2018London Int'l Wine Fair
  • May 22, 2018European Coffee Expo
  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements