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Cargill Reinforces Marketing and Communications Focus in Cocoa & Chocolate Business

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Cargill Reinforces Marketing and Communications Focus in Cocoa & Chocolate Business

Cargill Reinforces Marketing and Communications Focus in Cocoa & Chocolate Business
March 25
10:27 2015

Cargill’s cocoa & chocolate business has appointed Niklas Andersson (pictured) as Marketing & Communications Director for Europe, Middle East and Africa (EMEA) and Asia. Niklas Andersson joins Cargill from Corbion where he was Marketing Director for Purac, Corbion’s food business, leading their global marketing team. However he has spent the majority of his career with Unilever in a variety of roles including Marketing Director, Food Solutions for Central and Eastern Europe.

Niklas Andersson comments: “I am extremely pleased to join Cargill at such an exciting time – the cocoa and chocolate business is growing geographically and continues to get closer to customers. I am looking forward to applying my experience of B2B and B2C marketing, brand building and innovation to the company. In today’s fast-paced business world, the business-to-business angle needs to be increasingly consumer-oriented; we need to utilize Cargill’s food expertise and market knowledge to better anticipate consumer needs so we can best serve our customers.”

Niklas Andersson reports directly to Emiel van Dijk, Sales & Marketing Director of Cargill Cocoa & Chocolate, who added: “Niklas brings with him a wealth of expertise around marketing and innovation and an exceptional knowledge of the European food industry and its challenges. This will create real value for our customers, by building even stronger relationships with them and supporting their product and innovation goals.”

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