FDBusiness.com

Carlsberg Completes Partial Take-over of Chongqing Brewery Company

 Breaking News
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...
  • The Macallan’s Pioneering New Distillery Installs Flowcrete UK Flooring The new distillery for luxury whisky brand The Macallan has installed a variety of Flowcrete UK floors to create surfaces that would reflect its visual identity and maintain the functional properties required to produce this iconic Scottish spirit. When Edrington, the international spirits group that owns The Macallan, decided to build a £140 million facility to meet increasing global [...]...
  • New Pearl Range Launched to Help Reduce Risk of Cross Contamination Single use glove specialist Unigloves has launched the brand new 15-glove Pearl Colour System nitrile gloves range, helping organisations across the food sector more effectively manage cross contamination risks. The expanded range, combines high quality food handling approved, AQL 1.5 medical grade, powder-free nitrile gloves available in a range of colour finishes – including those [...]...
  • Signed Sealed Delivered With the increased customer focus on postable items such as confectionery, drinks and gifts, UK plastic bottle manufacturers Measom Freer have developed their very own Post Bottle (Ref 6143). With a flat rectangular shape, the bottle can easily be boxed and posted through standard letterboxes, fitting the UK large letter dimensions. Made from clear PVC, which [...]...
  • Irish Distillers to Invest €150 Million in Sites in Cork and Dublin Irish Distillers has announced investment of over €150 million in its sites in Cork and Dublin to meet demand for its products as the Irish whiskey renaissance continues apace. This is accelerated by the continued growth of the company’s flagship Jameson brand, which is now in double or triple-digit growth in more than 80 markets [...]...

Carlsberg Completes Partial Take-over of Chongqing Brewery Company

Carlsberg Completes Partial Take-over of Chongqing Brewery Company
December 13
09:56 2013

The Carlsberg Group has increased its stake in Chinese brewer Chongqing Brewery Company Co from 29.7% to 60% for a total purchase price of RMB2.9 billion (approximately DKr 2.6 billion, Eur348 million). CBC will be fully consolidated in Carlsberg’s accounts with effect from December 2013.

CBC has 23 breweries located across Western and Eastern China, and employs 6,500 employees. Its leading brand is Shancheng, and CBC has a 85% market share in Chongqing, a city with a population of around 35 million people. In the last two years, CBC has started producing two of the Carlsberg Group’s leading brands, Carlsberg and Tuborg, and both are delivering promising results. This is in line with the Carlsberg Group’s approach of investing in and supporting local power brands, and at the same time introducing its international premium brands.

Jorgen Buhl Rasmussen (pictured), president and chief executive of the Carlsberg Group, says: “This transaction, following on from our decision to construct two new breweries in China and Myanmar, further reinforces our commitment to Asia, and in particular to China, where we see exciting growth potential. We will now ensure that CBC becomes integrated into the Carlsberg organisation and is able to share our best practices, be they in terms of marketing and sales excellence, production and procurement improvements, environmental efficiency or our outstanding research and development resources.”

He adds: “We have had a very good relationship with CBC and its main shareholder since 2008 and we believe that through closer cooperation with Carlsberg, the performance of this large-scale beer business will be significantly enhanced.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements