FDBusiness.com

Carlsberg Launches ‘Mermaid Porter’ to Celebrate 100 years of the Little Mermaid

 Breaking News
  • EU Agri-food Exports are Holding Strong The value of EU agri-food exports reached €137.9 billion in 2017, corresponding to a sustained increase by 5.1% in value terms compared to 2016. Published by the European Commission, the latest monthly trade report details the export values for different sectors and origin. Major gains in annual values have been achieved in agri-food exports to the USA [...]...
  • Danone Continues to Make Solid Progress With Strong 2017 Results Danone has posted consolidated sales of €24.68 billion for 2017, up by 2.5% on a ‘like-for-like New Danone’ basis (reflecting the integration of the WhiteWave acquisition), including a 3.9% rise in value showing continued mix and value enhancement in all business sectors, which offset a 1.4% decline in volume. Full-year reported sales were up 12.5% [...]...
  • Nestlé Reports Weak Sales But Margins Improve Nestlé has reported a 0.4% increase in sales to SFr89.8 billion (€77.7 billion) for 2017. Net divestments reduced sales by 1.9%, largely related to the creation of the Froneri ice cream joint venture. Foreign exchange had a minimal negative impact of 0.1%. Organic growth was 2.4%, with 1.6% of real internal growth (RIG) and pricing [...]...
  • Customized Ingredient Solutions are the Way to More and Better Gluten-free Bakery DuPont Nutrition & Health has announced the results of a consumer survey where consumers in four key European markets were asked about their attitudes to gluten-free bakery products. The survey results have revealed untapped potential for bakers to develop more and better-quality products with extra nutritional benefits. While only an estimated 1 percent of the population [...]...
  • Leading Retailers Join the UK’s Big Plastics Debate Coca Cola, Co-Op, Asda, Marks & Spencer and Iceland will come together under one roof for the first time at Packaging Innovations 2018, to talk about the UK’s hottest topic – plastics in packaging. These leading brands will form a panel, as part of the show’s Big Plastics Debate, discussing the road ahead for packaging [...]...

Carlsberg Launches ‘Mermaid Porter’ to Celebrate 100 years of the Little Mermaid

Carlsberg Launches ‘Mermaid Porter’ to Celebrate 100 years of the Little Mermaid
August 28
14:47 2013

One hundred years after Carlsberg’s forefather Carl Jacobsen donated the statue of the Little Mermaid to the city of Copenhagen, a new beer has been brewed to commemorate the occasion. The statue is now an internationally recognised icon of Denmark and a huge tourist attraction.

Carl Jacobsen’s love of art and admiration for Hans Christian Andersen’s fairytale led to the donation of the statue to Denmark. Having seen a ballet performance based on the story, Jacobsen wanted to immortalise the aesthetics of the ballet and the magic of the fairytale.

Prima ballerina, Ellen Price, was chosen as the inspiration and muse for the sculptor Edvard Eriksen. Believing that art should be made available to everyone to embellish lives, Jacobsen donated the statue to the city, where she longingly keeps watch for her beloved.

And 100 years on, Carlsberg has brewed a celebratory beer to mark the occasion. Mermaid Porter takes its inspiration from the sea, and the limited edition Jacobsen beer has been brewed with 60 oysters and eight kilograms of samphire.

The Baltic style porter is bottom fermented, and with an ABV of ten per cent, the beer is rich in smoky malt flavours and liquorice bitterness.

Brewed to mature over time, one bottle of the limited edition brew will be kept to be served at the 200th anniversary of the Little Mermaid.

Morten Ibsen, Master Brewer at the Jacobsen brewery, says: “This is a really special beer and one that will live on into the future. It is remarkable to think that on the 200th anniversary, people will be able to toast the Little Mermaid using this beer.”

CAPTION:

Carl Jacobsen oversees the construction of the Little Mermaid (1913).

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements