FDBusiness.com

Carlsberg No Alcohol Lager Launched in the UK

 Breaking News
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...
  • Ireland’s Most Sustainable Paper-free Cup Launched Ireland’s only completely paper-free compostable cup has been launched by Zeus, the Irish global packaging solutions company. Unlike other compostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market. Additionally, to tackle the composting waste problem in Ireland, the cups and lids will be [...]...
  • GEA Supplies Largest Buttermaking Machine in India GEA recently sold its first buttermaking machine type BUE to an Indian dairy producer. Creamy Foods Limited, located in the state Uttar-Pradesh, placed an order for a GEA BUE 6000, which has a capacity of up to 6000kg/h butter, making it the largest buttermaking machine in India. The new machine will be brought into operation in [...]...
  • Clearance For Arla Foods UK and Yeo Valley Deal The British Competition and Markets Authority (CMA) has cleared Arla Foods UK’s proposed acquisition of Yeo Valley Dairies, a subsidiary of the Yeo Valley Group. The transaction will give the farmer-owned dairy co-operative the rights to use the Yeo Valley brand in milk, butter, spreads and cheese under an intellectual property licence with Yeo Valley. The [...]...

Carlsberg No Alcohol Lager Launched in the UK

Carlsberg No Alcohol Lager Launched in the UK
June 24
09:28 2015

Carlsberg UK is continuing its year of innovation by announcing the launch of Carlsberg’s new 0.0% ABV lager. Carlsberg 0.0% retains the sharp and naturally satisfying taste of the brand’s traditional lager, yet is completely free of alcohol. Crafted using the natural ingredients of hops, malt and water, the new 0.0% ABV product is available to the off-trade in a four x 275ml bottle, and to the on-trade in a single 275ml bottle format.

The launch of Carlsberg 0.0% comes during a boom in the alcohol-free beer category, which is now worth £41 million. This burgeoning sector poses a huge opportunity for retailers and publicans to capitalise on, particularly in the run up to the summer months, when beer sales spike.

David Scott, Director of Brands and Insight at Carlsberg UK, comments: “The introduction of Carlsberg 0.0% means that the Carlsberg portfolio truly has a beer for every occasion. It joins Carlsberg, Carlsberg Export, Carlsberg Citrus, available to the on and off-trade as well as the premium Jacobsen Saaz-Blonde and Jacobsen Velvet, which are now available to the on-trade as part of our refreshed ‘Crafted’ range. Insight shows us that drinkers are increasingly looking to find alternatives for when alcohol may not be a suitable option but still want the satisfaction of a great tasting beer, and we’re confident that Carlsberg 0.0% delivers on these key factors.”

The launch of Carlsberg 0.0% comes during a period of major investment in the brand, having committed £14 million media spend in 2015. A further two TV advertisements are planned for this year as part of the iconic ‘If Carlsberg did’ campaign, which has been reintroduced for the first time in four years.

Carlsberg UK has significantly grown its alcohol-free offering during 2015, having already added San Miguel 0.0% and San Miguel 0.0% Limon to its extensive portfolio this year.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements