Carlsberg Signs Global Deal For Eighth Consecutive UEFA European Football Championships

 Breaking News
  • Scottish Food and Drink Exports Hit Record £6 Billion Overseas Scottish food and drink exports were worth approximately £6 billion in 2017 – almost £570 million more than 2016. Food exports were valued at about £1.6 billion – a rise of 15% (£214 million) during the same period. Exports of food to Europe were worth £1.1 billion after an increase of 13%, or £125 [...]...
  • UK Casual Dining Contraction is Independents’ Opportunity With casual dining brands closing sites and scaling back expansion in the UK, well-run independent operators have an opportunity to take back market share, says buying specialist Lynx Purchasing. Operators who do their homework on the eating-out market, including implementing strong buying disciplines, can broaden their customer appeal, says Lynx Purchasing managing director Rachel Dobson. “Since the [...]...
  • AAK UK Opens First Customer Innovation Centre AAK UK has opened a new Customer Innovation Centre in Hull to take its co-development work with leading food brands to new levels of success. AAK, the UK’s leading manufacturer and supplier of edible oils, fats and semi-speciality oil ingredients, works in close partnership with some of the most famous names in food and bakery to [...]...
  • Marks and Spencer Selects Zetes to Transform Food Supply Chain Operations Marks and Spencer (M&S) has selected Zetes to help transform visibility and fulfilment across its fresh food supply chain. The partnership will also see greater collaboration between M&S and its food suppliers via Zetes’ supply chain visibility platform, ZetesOlympus. Through ZetesOlympus, M&S will gain real-time fulfilment performance insight across its fresh food supply chain. The platform will help M&S [...]...
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...

Carlsberg Signs Global Deal For Eighth Consecutive UEFA European Football Championships

Carlsberg Signs Global Deal For Eighth Consecutive UEFA European Football Championships
May 07
09:20 2013

Carlsberg has renewed its partnership with UEFA to remain the Official Beer Sponsor of UEFA’s various national team competitions, including the 2016 UEFA European Championship and acquired rights in connection with the European Qualifiers from 2014 to 2017.

This will be Carlsberg’s eighth consecutive sponsorship of the UEFA European Football Championships and, following on from its recent decision to become a sponsor of the English Premier League, underlines its commitment to leveraging football, both at a national team and club level.

The global stature and scale of UEFA national team competitions allows Carlsberg to activate well beyond Europe. Such is the attraction of European football in Asia, a region in which Carlsberg continues to grow its business significantly, that during the 2012 tournament, markets such as Malaysia, China, India and Hong Kong, were also very active, both in the run-up to the tournament and during the tournament itself.

Tom Moradpour, vice president of the Carlsberg Brand, comments: “Sponsorship of the UEFA European Football Championships provides us with a fantastic platform to raise further the international profile of the Carlsberg brand and its values, while giving us another opportunity to create unique experiences for fans of both football and Carlsberg. UEFA EURO 2012 was a very successful tournament for us, both in terms of increased sales and increased media exposure for the Carlsberg brand. It justified our investment and convinced us that we should continue with this investment.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here