Experienced food industry professional Alan Burgess, who is well known within the food processing sector, has joined Spice Application Systems (SAS) as a director, taking on responsibility for sales and marketing, project development and day-to-day operations.
The move will see Peter King, founder and managing director, step into a more strategic role, focusing on customer and partner relationships and new markets in the USA.
Burgess’s appointment comes soon after King signed a trading partner agreement with Canadian company ARBO Engineering, giving SAS a valuable foothold into the North, South and Central American markets.
SAS is recognised as a world leader in electrostatic systems for the application of flavourings and coatings in the food manufacturing and pharmaceutical sectors.
“We’re delighted that someone of Alan’s calibre and expertise has joined the SAS team,” said King. “I see this as a major step forward in our future growth plans and know that both our in-house team and our customers will benefit from Alan’s industry knowledge and experience.”
Burgess brings with him more than 30 years’ experience of selling processing and packaging machinery within the food manufacturing sector, including bakery, biscuits, pies, tarts and ready meals. He has particular expertise in the area of depositing, enrobing and injecting machinery, as well as business development and project management.
Fluent in German and French, he has worked for major blue chip names including European Process Plant, Tromp BV and The Interfood Group.
“SAS is a company I have admired for some time, both for its innovative approach with electrostatics and for its excellent reputation within the food processing sector,” said Burgess.
“By blending my experience with Peter’s product knowledge and expertise in electrostatics, I am confident that we can take SAS to a whole new level and look forward to meeting as many customers as possible over the next few months.”
SAS has successfully sold more than 1,400 units into food processing plants worldwide across both snacks and other food sectors, including confectionery, breakfast cereals and dry pet food.