Archive | Packaging Design

Pentawards Winners to be Displayed at UK’s Leading Packaging Show

The 2016 Pentawards winners will be showcased at Packaging Innovations 2017, the UK’s leading event dedicated to the packaging industry, which returns to Birmingham’s NEC on 1 & 2 March 2017.

The Pentawards, which celebrated a 10th anniversary last year, is the leading and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. The 2016 awards, which were held in Shanghai, received 1,843 entries, from five continents and 54 countries.

The Pentawards Display is a new initiative for 2017; it will feature the 2016 Diamond, Platinum and Gold Pentaward winners, across five main categories – body, beverage, food, luxury and other markets. The display offers visitors the unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from last year.

Each edition of the awards sees packaging designs from around the world being judged by an international panel of 12 highly respected individuals, made up of designers, design directors and marketing chiefs from major global brands. The awards include Bronze, Silver, Gold and Platinum Pentawards, with the most unique packaging receiving the top prize – the Diamond Pentaward.

Sony, Dominos, Imayotsukasa Sake Brewery, Argos, Man Cave Meats, Mousegraphics, The Partners, Chivas Regal, Mengniu, Holika Holika and Marc Jacobs are just some of the major names which will be in the Pentawards Display area. There will also be an ’at show’ competition, with the winner collecting ‘The Package Design Book 4’, published by Taschen, which features all of the 2015 and 2016 Pentaward winning designs.

Shona Thomson, Marketing Manager of Easyfairs’ UK Packaging Portfolio concludes: “We are thrilled to have the Pentawards Display as part of our live showfloor programme. This is a major coup for the show, underscoring our show’s credentials as the place to see the best packaging design and innovation from right across the globe.”

To register for free please visit www.easyfairs.com/PIUK, www.easyfairs.com/EmpackUK and www.easyfairs.com/Label&PrintUK or via the show team on +44 (0)20 3196 4429 or PackagingUK@easyfairs.com.

Posted in Conferences & Exhibitions, Innovation, Packaging, Packaging DesignComments Off on Pentawards Winners to be Displayed at UK’s Leading Packaging Show

Premier Foods Unveils New Look For Sharwoods

Premier Foods has revealed the new packaging design for the UK’s number one brand in Asian cuisine – Sharwoods – hitting the shelves this month in the UK and internationally. The vibrant design has been developed by award-winning branding consultancy, Coley Porter Bell.

Charged with increasing stand-out and helping consumers engage with the brand better, the agency used Visual Planning to identify an opportunity to take consumers on a culinary and sensorial journey with Sharwoods. Coley Porter Bell also developed a clear brand architecture helping navigation and allowing flexibility to accommodate future new product developments.

The new pack design features free brushstrokes comprised of vivid colours with the product’s name written in a free-form font giving a sense of adventure, modernity and impact on the shelf. Each of the ranges, Indian, Chinese and Thai is enveloped in a rich palette and symbols that are associated with the corresponding country.

James Ramsden, Executive Creative Director at Coley Porter Bell, comments:“Cooking sauces is a much more commoditized category than it used to be. For Sharwood’s, we had to elevate the brand to give consumers more of an experience – we wanted to bring to life the confidence and delicious sensations of cooking these foods.”

Yilmaz Erceyes, Category Marketing Director, Savoury Meals at Premier Foods, adds: “The magic ingredient CPB has is the unique way it approaches briefing, which is its Visual Planning™ workshop. This is where we create the design brief as a client and agency team together not with words but with images. I am convinced this was the key enabler for us to land on a brilliant new brand design for Sharwood’s that tested outstandingly well with consumers, significantly outperforming the previous design as well as the competitive set. I’m convinced this will be a key business driver for us in the new year.”

Posted in Marketing, Packaging, Packaging DesignComments Off on Premier Foods Unveils New Look For Sharwoods

Ball collaborates with Ovidias to create drinks can with chocolate inside

An unlikely collaboration between can-maker, Ball, and Belgian chocolate brand, Ovidias, will see the latter bringing its novel packaging concept to the commercial market.

Ovidias are set to package its chocolate in drinks cans, maintaining freshness and flavour as well as protecting the product during transit, whilst remaining lightweight.

Storing chocolate in a can also preserves the full and creamy taste of the chocolates, delivering on taste without the need for additives. It also combines a longer shelf life with reduced impact on the environment, making this form of packaging an attractive, if unusual, concept.

The chocolates are individually wrapped before going into the can, before being filled with a small amount of nitrogen to protect it in transit.

Marco Turcatto, Marketing Manager at Ovidias, says: “We decided to make the move to the beverage can format when our founder was inspired by snacks and drinks in a hotel mini-bar, which were served in cans. After careful research, we contacted Ball and through close collaboration we have been able to realise a truly unique product.”

Arjen van Zurk, Ball’s Marketing Manager, comments: “The fact that manufacturers outside of the beverage sector are now looking to the aluminium beverage can as a packaging solution affirms the clear advantages and benefits of this format. Be it the quality and consistency of product delivery, flexible and extensive branding potential, or environmental advantages, the credentials of the beverage can are clear.”

Posted in Food Packaging, Innovation, Packaging DesignComments Off on Ball collaborates with Ovidias to create drinks can with chocolate inside

Crown Food Europe launches new product for dry food market

Peelfit, a new proprietary metal can designed specifically for the dry food market, has been launched by Crown Food Europe.

Manufactured in the UK, Peelfit addresses demands for greater convenience, lightweighting and product protection in the sector.

The product is fully printable, provides sustainability benefits and utilises direct heat sealing technology to seal a peelable foil directly to a collapsed bead within the can body. For the last feature, customers then simply need to fill product through the base of the can and seam on a non-easy-open end without having to make changes to the filling line.

In terms of sustainability, the Peelfit container is 16% lighter than cans using conventional foil steam closures, due to its elimination of rigid steel rings. It reduces energy use by 32% compared to the conventional cans, and, as it’s metal, it offers 100% protection against oxygen, light, moisture and other contaminants.

Olivier Aubry, Business Development and Marketing Director for Crown Food Europe, says: “Peelfit is the result of extensive development work by Crown’s talented designers and engineers. Using technology to reduce the amount of metal used in Crown’s food containers while maintaining performance and functionality is a significant element of the company’s ongoing sustainability efforts. We look forward to bringing Peelfit to market during the fourth quarter of 2-16 with a major international food company.”

Posted in Food Packaging, Packaging, Packaging DesignComments Off on Crown Food Europe launches new product for dry food market

Cepac to double size of packaging operation in Doncaster

Packaging supplier Cepac are investing £1 million on expanding its site and digital operation in Doncaster, England.

The project is due to begin in early 2017, following the installation of a new digital printing press in April of this year. This will allow the production of innovative packaging with outstanding graphics with very short customer lead times.

The company has four other sites in the North of England, in Rotherham, Darlington, Rawcliffe Bridge and Alfreton. It designs and produces a number of corrugated and shelf-ready packaging items and stocks a variety of products.

Steve Moss, Sales and Marketing Director, says: “Our investment in state of the art printing and manufacturing is not just about meeting customer requirements but being able to exceed their expectations. We are doubling the size of our premises and more than halving customer lead times, offering unrivalled innovation, quality, service and response.

“The packaging world can be traditional and reluctant to change although there is now the opportunity to break away from conventional means of production. Highly printed packaging is now available on demand without the constraint of either long lead times or stockholding. The market for POS and decorative packaging is changing in response to the evolving retail market. In these days of rapidly changing demand Cepac are able to offer a service proposition which is truly transformational.”

Posted in Food Packaging, Packaging, Packaging & Environment, Packaging DesignComments Off on Cepac to double size of packaging operation in Doncaster

Irish pack firm enters coffee cup partnership with Frugalpac

Clare-based Cup Print has entered into a deal with Frugalpac to install a new packaging machine to produce the UK company’s paper coffee cup.

Frugalpac, whose clients include Starbucks, will use Cup Print’s machine to meet increasingly high demand for its recyclable cups.

Cup Print, based in Ennis, already produces 150 million cups a year for clients such as Mars, Kraft and Bunzl. The company is excited to partner with Frugalpac on bringing this product to market.

Terry Fox, MD at Cup Print, says: “We’re thrilled that Cup Print has been chosen to mass produce the first Frugalpac. Cup Print is the world’s fastest paper cup manufacturer and produces single wall and double wall cups.

“We already supply independent cafés and marketing companies all over Europe and we look forward to being able to offer the Frugalpac cup to them, following the forthcoming tests and trials with several potential customers. The interest and excitement we’ve seen for this innovative and easier-to-recycle coffee cup has been remarkable and we look forward to playing our part in taking it to market.”

Frugalpac hopes that their new paper coffee cup could solve the problem that only 1 in 400 cups are currently recycled, with most ending up in landfill.

Its founder, Martin Myerscough, comments: “It’s a big step for Frugalpac and a signal of our confidence not only in the cup but also in the market for it. We have received interest from around the world for the Frugalpac, including from Starbucks. Our new facility at Cup Print will allow us to start to meet this demand.

“Ultimately we will build even larger Frugalpac machines for cup producers by licensing the technology to them. But we’re really pleased that Cup Print is our first partner.”

Posted in Food Packaging, Packaging, Packaging DesignComments Off on Irish pack firm enters coffee cup partnership with Frugalpac

Crown teams up with Ballygowan

ballygowan-launch-new-sparkling-fruit-drinkCrown has partnered with Irish drinks producer Ballygowan to produce packaging for its new Sparklingly Fruity range of water drinks.

The “refreshingly different” range, recently launched in Ireland, blends together lightly sparkling Ballygowan Water and carefully chosen fruit combinations. They are available in three flavours: raspberry and blackberry; apple, elderflower and lemon; and lemon and mint. Gently sweetened with stevia leaf extract, each can of Ballygowan Sparklingly Fruity is naturally low in calories and sugar.

The range features crisp, vivid images of delicious fruits depicting the individual beverage flavours. Providing a large printable surface area, the can serves as a 360° billboard for Ballygowan to convey its brand image and achieve maximum consumer impact – a unique feature of cans as a packaging format.

The beverage can is the ideal packaging format to enhance the striking look and feel of Ballygowan’s Sparklingly Fruity range, Crown said. Manufactured in Europe and 100% recyclable, the can helps reinforce the brand’s commitment to sustainable development.

“We are delighted with our successful partnership with Crown, which has resulted in a first-class and uniquely designed packaging solution which instantly appeals to consumers on the go,” said Sian Young, marketing manager for Ballygowan.

The Ballygowan Brand is owned and distributed by Britvic Ireland Ltd, Irelands number one soft drinks company. Dedicated exclusively to bottling Ballygowan Natural Still Water, the automatic bottling line operates at speeds of up to 600 bottles per minute. The capacity of this plant on one 8 hour shift is approximately 600,000 bottles of Ballygowan products. Approximately 40 million litres of natural water are distributed from the plant each year

Posted in Packaging, Packaging DesignComments Off on Crown teams up with Ballygowan

Glen Grant unveils new packaging

2016-05-24-14-02-glengrant_cropped_90UK whisky brand Glen Grant has presented a new packaging design for its new whisky range, which includes 12-year-old, non chill-filtered and 18-year-old variants.

The new packaging includes a new colour palette, helping the consumer to easily identify the different varieties.

The 12-year-old and non chill-filtered whiskies feature a bronze label and casing, while the 18-year-old variant is packaged in a frosted-blue gift box with silver hues.

Glen Grant, which became a part of the Gruppo Campari in 2006, intends to roll out the new packaging across all of its products from next month.

The company has also revealed its newly designed logo for the new whisky range.

Gruppo Campari whiskies global categories director Jason Daniel said: “Glen Grant has made a significant investment in its production within the worldwide luxury whisky market to meet the increased consumer appetite for premium whisky with a rich background.

“We are extremely proud of our new look which perfectly represents the passion, craftsmanship and family heritage of Glen Grant, while staying true to our Scottish heritage.

“We are confident that through our unique quality and history, our new aged range of products will prove extremely popular with our consumers.”

Glen Grant is planning to launch all the three new variants of single malt Scotch whisky next month.

The 12-year-old variant is a single malt Scotch whisky that features a bright, golden colour and aromas of orchard fruit, almond and citrus.

The non chill-filtered whisky is expected to be exclusively available to travel retailers, while the 18-year-old whisky provides flavours of malted caramel, vanilla, and raisins.

Posted in Packaging, Packaging DesignComments Off on Glen Grant unveils new packaging

Asda presents new packaging design for its tea range

Asda_Fruit_Tea_gallerySupermarket retaier Asda has introduced a fresh packaging design across its range of own-label tea – including black, speciality, green, fruit and herbal varieties – from design agency Hornall Anderson.

Launching this month, the revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market, Hornall Anderson said.

Asda senior design manager 
Justine Jackson-Hickling said: “Hornall Anderson’s detailed knowledge on packaging trends in the tea sector meant its team delivered up-to-date and eye-catching designs which will help our own label tea range achieve standout in our stores.”

Hornall Anderson managing director Kim Van Elkan added: “Black tea is a very competitive arena with fierce brand loyalty and an ageing consumer.

“Own-brand packaging needs to offer a credible alternative, taking category cues but creating a clear simple hierarchy and a homely feel.”

The new packaging for the black tea features a simple graphic woodcut illustration with bright pops of colour, helping the products to stand out on shelf. The bag count is clearly placed in a quirky cup illustration in a consistent place on pack, making it easy for the customer to find, while the leaf icon displayed represents freshness.

The designs for the speciality tea, such as assam and ceylon, use rich colours with specially created illustrations, highlighting the heritage cues and provenance of the tea.

The green, fruit and herbal tea packaging resonates with more health-conscious customers. Packaging pops with flavour cues and feels modern, while hand painted illustrations and crafted hand-drawn serif type, together with coloured panels, help with differentiation.

Van Elkan continued: “Our packaging design for Asda will help reposition its tea brands in the category and allow its own label offering to stand out in a very competitive and busy market place. The work we carried out shows our clear understanding of what customers want from these different products.”

Asda Stores Limited is an American-owned, British-founded supermarket retailer, headquartered in Leeds, West Yorkshire. The company became a subsidiary of the American retail corporate giant Walmart after a £6.7 billion takeover in July 1999, and was the second-largest supermarket chain in Britain between 2003 and 2014, by market share.

Posted in Packaging, Packaging DesignComments Off on Asda presents new packaging design for its tea range

Rexam creates can designs for Schwarze Eule

Rexam_BLC_Schwarze_Eule_medCan maker Rexam has extended its partnership with German drinks company BLC Black Labels by packaging three new flavours of its energy drink brand, Schwarze Eule.

Using Rexam’s 250ml slim format and its value-added matte over varnish, the cans display three new eye-catching designs reflecting the premium nature of the brand.

In keeping with the brand’s original designs, each design displays colours reflecting the essence of its flavour. Against matte black backgrounds, the moringa variant features blue detailing linking it to its ingredients from the African moringa tree; and the limited edition 2016 variant, a special edition of its classic energy flavour, displays Germany’s national colours of red and yellow as a mark of support for the national football team during the 2016 European Championship.

Schwarze Eule’s sugar-free flavour maintains the original yellow detailing against a white background.

The cans, manufactured at Rexam’s plant in western Germany, are available to German consumers exclusively through retailer Coop.

Rolf Fritsch, general manager of BLC Black Labels, said: “The outcome of this project highlights Rexam’s hard work and technical accuracy and also clearly illustrates the credentials of the beverage can as a packaging format. We’re impressed with Rexam’s ability to take our need to create a design with a stand-out visual and translate this onto can.”

Rexam Germany sales manager Uwe Schmolling said: “In light of the upcoming European football championship, the can is the perfect packaging format for outdoor events. Being lightweight, shatterproof and portable makes the can an ideal format for on-the-go consumption. It was fantastic to work with BLC Black Label again to create these striking designs and we know that their consumers will love them!”

And Coop board member Rüdiger Kasch added: “Not only is Schwarze Eule highly recognisable, but it also comes with an outstanding taste. With the launch of these three new varieties, their innovative approach continues and contributes to the next chapter of this young brand’s success story.”

Posted in Packaging, Packaging DesignComments Off on Rexam creates can designs for Schwarze Eule

Lyle’s unveils limited-edition design tins

goldon-syrup_special_tinLyle’s Golden Syrup has introduced two new limited-edition tins – one in celebration of the Queen’s 90th birthday, and the other to mark the upcoming summer barbecue season.

The limited-edition Lyle’s Golden Syrup “happy birthday your majesty” tins feature a special message to the UK and Commonwealth’s longest reigning monarch, as well as a royal carriage design.

It will joined by a special Lyle’s black treacle “sticky summer barbecue tin featuring golden flames and a fiery new design that is “guaranteed to stand out on shelf and appeal to consumers who enjoy barbecuing in the summer”, Lyle’s said. It pointed out that black treacle can be used as a glaze, marinade or sauce for barbecued food, adding a distinctive dark colour and caramel flavour to dishes.

The Queen’s 90th birthday tins will be available until July, while the barbecue packs will be on shelves until June. Both tins will be sold through national retailers with a recommended retail price of £1.15 for a 454g size, and £1.95 for a 907g tin.

Sara Harrison, European product and licensing manager for Lyle’s Golden Syrup, said: “To mark both this truly historic event and the start of British summertime, we wanted to produce commemorative gifts that consumers could use and keep.

“Our beautiful tins are already collector’s items amongst our loyal fans, so we’re confident our unique limited-edition tins will drive further sales to the category and make a stunning collector’s piece for both Lyle’s fans and royal supporters alike.”

Posted in Packaging, Packaging DesignComments Off on Lyle’s unveils limited-edition design tins

Schweppes highlights heritage with new labels

Schweppes-line-upBeverage brand Schweppes is revamping its pack design in a bid to showcase its “premium credentials”.

Schweppes 1 litre mixers will feature new black labels, designed to demonstrate the brand’s heritage. According to the brand’s owner, Coca-Cola Enterprises, the new design is also “peppered with adult wit and humour” and is aimed at consumers aged 30-plus.

The new packs are supported with point-of-sale, cinema advertising and a digital campaign.

Simon Harrison, commercial director, Schweppes and new brand development at Coca-Cola Enterprises, said: “Schweppes is an iconic brand that will benefit from a bold new look that drives home the brand’s unique heritage, distinctive sharp taste and premium quality. Many people are not aware that the founder of Schweppes actually created the art of bottling the bubble, and the brand has been perfecting the product since then to make it a proven consumer favourite.

“With mixers performing well, we have impressive plans for Schweppes this year, and this is the first in a line of activations that will encourage trial and build brand loyalty by emphasising Schweppes taste preference, distinctive British style and sharp sense of humour.”

Posted in Bottling, Packaging, Packaging DesignComments Off on Schweppes highlights heritage with new labels

Purity’s Juiceburst new branding design

APPLE_CORE_ON_WTPurity Soft Drinks has undertaken a major update of its Juiceburst brand of drinks, with a new bottle design and more prominent logo enhancing the range’s promise of a full portion of fruit in every bottle.

The company has also revised the contents of the bottle, cutting the amount of added sugar by 20% across the range, equating to a 40% added-sugar reduction in three years after the changes it made in 2013.

following the changes made in 2013. At the same time, taste scores are improving as research from independent consumer panel tests show. No mean feat – and one that the business is proud to have achieved.

Juiceburst has seen growth of 20% in each of the last two years and latest figures suggest that the brand is proven to grow the juice and juice drink category, with retailers who stock the range seeing an average category growth of 22% against those that don’t.

Purity Soft Drinks CEO David Bell said: “We are not afraid to take risks and take on challenges, a great example being the Schools Approved range. We had just 12 weeks from idea to launch to get the product out there in the market. The industry needs change and we are helping to drive this. We have relaunched with what we believe is a better-for-you soft drink, whilst still delivering great taste to our key consumer.

“A key point of difference is our use of technology. Juiceburst is the world’s first digitally interactive soft drink brand – all packaging is interactive, meaning consumers can find out more about the product and play games using the Blippar app. This really appeals to our target audience, who are the generation of technology.

“Our aim is to cut the added-sugar by a further 10% come 2017 and we have just began to produce a multi-pack of our Schools Approved Juiceburst range for the lunchbox market. Around half of all school meals are taken as a packed lunch, so this represents a good opportunity for us and the retailers.”

Posted in Bottling, Packaging, Packaging DesignComments Off on Purity’s Juiceburst new branding design

Grolsch appears in ‘modernised’ bottles

Cartils-Grolsch-Design-2016Branding and packaging design consultant Cartils has redesigned Dutch beer brand Grolsch’s primary and secondary packaging to bring its new brand platform, Unconventional by Tradition, to life.

Cartils has simplified and modernised Grolsch’s packaging while retaining the recognisability of the brand’s strong legacy and authenticity. Cartils simplified the logo design and made it more contemporary by removing the outline and shading effects and by using a more “serious” green, it said. The red heritage mark has evolved to convey the Grolsch Unconventional by Tradition brand story, two hops and a swingtop. The icon has also been made more prominent on pack with “elements of discovery” incorporated too.

The circular main shape has been simplified in an effort to connect to the past, and to the origin of the swingtop, while layered lines and storytelling details emphasise the lager’s premium cues. The white-based colour is more refreshing and differentiated, yet ensures beer-cues, Cartils said.

The secondary packaging has been given added authenticity, with both “craftsmanship and artistry” and “unconventional by tradition” supporting texts providing a confirmation of Grolsch’s soul and spirit.

“The new design,” Netherlands-based Cartils said, “is connected to the past, showing 400 years of authenticity but in an up-to-date interpretation.”

Posted in Bottling, Packaging, Packaging DesignComments Off on Grolsch appears in ‘modernised’ bottles

Hennessy unveils V.S.O.P Privilege collection design

Appartement-103-Hennessy-VSOP_3Paris-based design agency Appartement 103 has joined forces with cognac house Hennessy to produce a new packaging design for its latest V.S.O.P Privilege Collection Series.

The eye-catching packaging design “elevates the brand through a contemporary and elegant offering”, boasting vibrant metallic colours, subtle embossing and a contrasting mixture of matte and varnish finishing for an abstract final design. The design studio also worked with British artist Peter Saville, who delved “deep into Hennessy’s DNA” to produce a design that characterises the V.S.O.P Privilege blend “through the prism of chromatography”.

Having to combine the agency’s deep understanding of Hennessy’s brand with Peter’s creative vision, the project required great synergy and teamwork, encapsulating the true meaning of co-creation, Appartement 103 said.

Appartement 103 creative director and co-founder Julien Zylbermann said: “Our challenge for this task had two pillars. On one side, we had to perfectly respect Peter Saville’s signature graphic style while ensuring that Hennessy’s core brand identity remained intact and well expressed on the pack. It’s a delicate balance that we successfully reached, supported by our strong and global understanding of the brand.”

Hennessy V.S.O.P’s international brand manager added: “I am truly grateful for the professionalism and the excellent work of Appartement 103. They succeeded in transforming a design concept into an outstanding product range. Their passion and great sense of detail was key in designing this limited edition – a final result full of creativity and contemporaneity.”

Posted in Packaging, Packaging DesignComments Off on Hennessy unveils V.S.O.P Privilege collection design

Rexam produces limited-edition can design for Czech energy drink

rexam_energy_drink_canCan maker Rexam has collaborated with Czech energy drinks brand Big Shock to create a range of limited-edition can designs to celebrate the brand’s sponsorship of the Trabant Expedition, the country’s most popular car rally.

Created for Big Shock’s original and gold flavours, the designs reflect the dynamic and adventurous nature of the car expedition, Rexam said. The weathered look and feel of the design incorporates passport stamps and map coordinates, encouraging consumers to engage with and follow the 15,000km journey.

The 500ml cans, manufactured at Rexam’s plant in Austria, will be available until April through various Czech and Slovakian retail channels.

Petra Dlhouhá, marketing director for brand distributor Al Namura, said: “The sponsorship of the Trabant Expedition is really important to us as it associates our energy drink, Big Shock, with this exhilarating car rally. We needed a stand out design to engage with both Big Shock and sports fans helping us drive awareness. The clever designs bring to life the Trabant Expedition for our consumers and we’re thrilled with the outcome!”

Rexam marketing manager Arjen van Zurk added: “We’ve worked with Big Shock for over 15 years and have a great relationship. For these designs, we have used traditional ‘wet on wet’ printing technology to successfully reflect the exciting and intrepid nature of both the brand and the expedition.”

Posted in Packaging, Packaging DesignComments Off on Rexam produces limited-edition can design for Czech energy drink

Newby Teas presents new designs for year of the monkey

NewbyTeas_Festive_Monkey_Caddies_Christmas_CMYKUK tea company, Newby Teas has released two new limited edition loose-leaf black teas in themed caddies to celebrate Chinese New Year.

The year of the monkey-themed tins are based on an 18th century Meissen teapot by porcelain modelleur Johann Joachim Kaendler – part of the world’s largest privately owned tea accessories collection, the Chitra Collection by Newby.

The nutty teas come in cinnamon fire and almond calm blends. Crafted using full-bodied second-flush assam tea, blended with real almond pieces and cinnamon bark, they have a smooth and malty flavour with a deliciously sweet aftertaste, the company said. The caddies use lucky colours traditionally associated with the monkey zodiac sign, such as blue, white, red and gold.

Newby Teas founder Nirmal Sethia said: “The design is said to bring luck to those born under the Chinese sign of the monkey. We love the teapot in our collection so much that we commissioned the design as an homage.

“Priced at £20 per 125g caddy, the teas are a healthy, affordable alternative to traditional gift consumables like sweets, chocolate and alcohol.”

In December, the company released a series of carousel-themed caddy designs from artist Sarah Perry, which were available during the Christmas period as a three-tin luxury gift set.

London-based Newby Teas, established in 2000, is an international company with numerous offices around Europe, Asia and the Middle East.

Posted in Packaging, Packaging DesignComments Off on Newby Teas presents new designs for year of the monkey

New design for Bud Light in 2016

Bud Light will get a fresh new packaging design in the coming year, including a reimagined Bud Light logo and contemporized primary and secondary packaging. This is the first major overhaul of Bud Light’s visual identity in eight years.

“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” said Bud Light vice president of marketing, Alexander Lambrecht. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”

By bringing back the brewer’s historic trademark “AB” crest – not used on Bud Light packaging since 2001 – the design emphasizes the attributes that established the brand as the country’s most popular beer: premium ingredients, care in brewing, a crisp, clean finish and a smooth drinkability. “It’s a more intentional communication of the brewing excellence and premium light beer that goes into every bottle and can,” said Lambrecht.

“Consumers today want a brand with genuine brewing credentials,” said Tosh Hall, creative director at Jones Knowles Ritchie. “Bud Light is leaning into its heritage and unrivaled brewing expertise in a way that’s looking forward, not back. The result is a confident and contemporary expression of a brand consumers have known and loved for decades.” The firm collaborated with Bud Light’s creative agency, Wieden + Kennedy New York, on the design to ensure it would be cohesive with the new marketing campaign currently under development. Earlier this year, Bud Light confirmed it would debut a new tagline and creative approach in time for Super Bowl 50.

Rolling out new packaging for the best-selling beer in the U.S. is no simple feat; more than 20,000 Bud Lights are sold every minute. Yet, it’s a challenge well worth undertaking, according to Anheuser-Busch head of marketing Jorn Socquet. “This is a brand that embraces reinvention – changing with the times is part of Bud Light’s DNA, and a reason the brand has remained relevant in popular culture of years.” He added, “This redesign is an important and symbolic investment in our largest brand.”

The new Bud Light packaging will roll out nationwide in cans and both glass and aluminum bottles in early spring 2016.

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, is the largest brewing company in the United States, with a market share of 49.2% as of 2010. The company operates 12 breweries in the United States and nearly 20 in other countries. Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light.

Posted in Packaging, Packaging DesignComments Off on New design for Bud Light in 2016

Ultimate Digital creates Xmas bags for Waitrose

Waitrose will surprise this holiday season its customer with personalised cool bags when purchasing the store’s Turkey Breast Parcel.

The unique designs were printed by Ultimate Digital using the variable data workflow on their HP Indigo 20000 wide web digital press.

This project is part of a much larger personalisation campaign introduced by the Waitrose marketing and social media team to surprise and delight their customers.

Chris Tonge, executive director, Ultimate Group, said: “We were delighted when Waitrose agreed to run with this project to demonstrate both the superb print quality and variable data capabilities of our wide web HP Indigo digital press. The Waitrose cool bag was designed to use the full 760mm width of the press and each individual named image was also store coded to allow Waitrose to distribute the finished bags to 280 stores.”

Karen Graley, packaging and reprographics manager, Waitrose, added: “The personalised cool bags look superb, Ultimate Digital have really excelled and clearly demonstrated how digital print can be used in a totally different way by Waitrose. We were looking for a way to give our customers something extra to talk about this Christmas and to make them feel special.

“With Ultimate Digital we are already developing further projects for 2016 using this new digital technology. Personalisation, customisation, regionalisation and totally unique packaging all are now possible.”

Waitrose, established in 1904, is a chain of British supermarkets, which forms the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership. Today, the company ownes 344 branches across the United Kingdom, including 30 “little Waitrose” convenience stores, and a 5.1% share of the market, making it the sixth-largest grocery retailer in the UK.

Posted in Packaging, Packaging DesignComments Off on Ultimate Digital creates Xmas bags for Waitrose

GPI’s Box of Delights for M&S Indian Range

Graphic Packaging International was briefed to create a design for the new M&S Thali range, as they knew a ‘theatrical reveal’ would appeal to consumers selecting this intriguing product.

“M&S is always at the forefront of new product innovation,” commented GPI marketing manager Nikki Clark, “and educating their customers is key to their success.  Our designers worked closely with M&S and 2SFG Rogerstone Park site team to present a carton which would increase the printed surface area to incorporate comprehensive information about the new product in a highly attractive yet practical way.”

Thali – the word literally means ‘plate’ – are made up of a variety of dishes, traditionally served on a banana leaf and eaten with the fingers.   The Thali range for M&S is a complete meal in one pack, comprising one of three favourite dishes – Butter Chicken Thali, Chicken Jalfrezi Thali or Chicken Tikka Thali, – along with 4 side dishes.

GPI responded to the M&S brief with a Crash Lock End skillet that would be hand packed with the individual components.  Printed on Korsnas white material and printed both sides in 6 colours with matt varnish, the cartons feature a fifth panel, which allows for reverse print information on the product history.  Apertures on the inside panel allow the fifth panel to be raised by the consumer to view the various food recipes that make up the Thali.

The Thali range was launched at M&S HQ Waterside in November – for which GPI also produced oversized Usherette designs – and having now been introduced in store, Thali has become one of M&S big Autumn hits.

Posted in Packaging, Packaging DesignComments Off on GPI’s Box of Delights for M&S Indian Range

Coca-Cola launches limited edition Christmas on-pack bow-design

 

Featured across Coca-Cola, Coca-Cola Zero, Diet Coke and Coca-Cola Life variants, the bottle is designed to help attract shoppers in-store, as well as making for a gift over the festive season.

The idea behind it is for consumers to add the bottle to the dinner table over Christmas and pull on the label to transform the bottle into a gift with the bow-design when sat with guests.

Users pull away part of the label in the middle to reveal a little lever, which opens up into three parts, forming four loops that are pulled tightly to the side of the bottle.

However, users should carefully read the instructions, as, yours truly, found out when ripping the label apart in a rush and failing miserably!
The soft drinks giant has a long affiliation with Christmas advertising and packaging – and the Coca-Cola Christmas truck tour is a mainstay of the festive season – this year it will feature a recycling initiative in partnership with Every Can Counts.

The bottles have been extremely well received with users on Twitter and other social media sharing pictures of their Coke Christmas bows.

Posted in Bottling, Packaging, Packaging DesignComments Off on Coca-Cola launches limited edition Christmas on-pack bow-design

NEW SIDEL PACKAGING SERVICES WILL HELP UNLOCK THE VALUE OF PET ACROSS SUPPLY CHAINS

Sidel, the leading global provider of PET solutions for liquid packaging, has announced the creation of new packaging development services to help beverage producers worldwide turn their supply chains into value chains.

“Studies in purchasing behaviour suggest that it takes a consumer just three to seven seconds to choose one beverage over another. A well-designed, attractive and engaging package can help brands win this ‘moment of truth’,” explains Vincent Le Guen, Sidel Vice President for Packaging.  “Although very important, however, attractiveness and consumer experience are not the only value that great packaging design can create.  Long before the product reaches the point of sale, the design of the bottle can create value throughout the supply chain. Additional value areas, for example, include improved line efficiency, enhanced product safety, greater sustainability, lower fuel costs, faster industrialisation and speed to market, and reduced costs.  Great package design can help add significant and genuine value at each phase of the supply chain, from raw materials through to recycling.” sidel

To unlock this value a holistic approach to package design needs to be applied at the beginning of any development project, taking into account brand goals, production capabilities, distribution and storage conditions, among other critical factors. Sidel has now launched a new range of packaging services to help beverage producers of all sizes to achieve this. The four new services are packaging and preform design, packaging optimisation, liquid-package interaction analysis and packaging qualification.

 

Packaging and preform design

Consumers are engaged by creative and attractive packaging design, interesting shapes and format sizes that fit their lifestyle.  As a packaging material PET offers great freedom of shape and can help create a standout brand.  It can be moulded into single-serve, multi-serve or extended

family formats, all of which offer the convenience, re-sealability and recyclability for which consumers are looking today.

From producing the art and technical designs, preform designs, pilot moulds and prototypes, Sidel can help producers design a package or range of packages that fit the brand and engages consumers.  The company uses digital models, technical drawings and 3D-printed physical models to speed up the creative process, helping to get innovative conceptual designs into industrial production and to get the client’s new-look product to market more quickly.

 

Packaging optimisation

Whether collaborating on an entirely new product or simply re-designing the bottle of an established brand, Sidel can help optimise designs to use less PET and other resources, reduce energy consumption during production, better withstand the rigours of the distribution and transportation process, look great at the point of sale while also delivering a great consumer experience.  The contributing factors to that satisfactory consumer experience include the ease with which the cap can be unscrewed and resealed, the feel of the bottle in the user’s hand, the elimination of the potential for accidental spillage caused by excessive lightweighting and the flow of the liquid through the bottle’s neck.  Sidel undertakes optimum lightweighting with a unique approach it refers to as “rightweighting”.  A Sidel bottle design that has been produced via this process will weigh and cost less to produce yet will still maintain and protect the quality of its contents throughout the supply chain, saving energy during production and securing an optimum line performance and consumer experience.

 

Liquid-package interaction analysis

The quality of bottled beverages and foodstuffs can be adversely affected by exposure to light, oxygen or the wrong temperatures.  Sidel has two laboratories for liquid-packaging and aseptic analysis in Octeville, France, and two laboratories for filling and aseptic microbiological contamination analysis in Parma, Italy. These are in addition to its five packaging centres worldwide in China, Europe, India, Latin America and North America.  The company also has partnerships with universities and other laboratories worldwide.  To preserve the integrity and quality of products, the company’s scientists perform laboratory tests under simulated supply chain conditions in order to determine the most effective and safe packaging combinations and solutions, including the most suitable packaging sizes, shapes, closures and PET resins.

Taking the recipe, processing parameters and production conditions of the product fully into consideration, Sidel scientists test the package over time.  This is done in essentially two ways: objectively through physical and chemical testing and subjectively by various sensory analysis techniques such as smelling and taste testing.  By gathering such detailed information and understanding the different interactions between the liquid and the package, Sidel is able to manufacture and supply equipment that produces packaging that can fully maximise product quality and shelf life.

 

Packaging qualification

In order to qualify creative designs for industrial production, Sidel carries out full packaging feasibility and performance studies with pilot moulds and Sidel equipment to help evaluate bottle stability, rigidity and quality before full production starts.  This is done according to the technical specifications provided by the beverage producer or by using Sidel’s own in-house specifications.

The company assesses the complexity of each design when compared to the targeted specifications, which cover bottle weight, line output and energy consumption.  It then advises the customer what is needed to achieve the desired qualification.  This proposed packaging validation partnership aims to get customers’ new products to market faster with less cost, while eliminating production issues in advance of full industrialisation.

 

From design to reality

Once a new package has been designed, tested and qualified for production Sidel can also determine which high-quality equipment and complete line production solution is right to achieve the desired production specification for that product.  It can provide complete new lines, featuring the very latest Sidel Matrix™ beverage production equipment, or convert existing lines quickly and efficiently, with high-quality original moulds that are intelligently engineered for fast production and carefully tested to protect product quality. When combined with the company’s packaging development services this enables Sidel to provide a complete design-to-reality solution for beverage producers who wish to get high-quality products to market faster, more efficiently and with less cost.

Posted in Packaging & Environment, Packaging DesignComments Off on NEW SIDEL PACKAGING SERVICES WILL HELP UNLOCK THE VALUE OF PET ACROSS SUPPLY CHAINS

Bottle Redesign For Absolut Vodka

This year, Absolut looks to the future and makes a new mark by introducing a freshly redesigned bottle – an icon for the future made by a passionate group of creatives who push boundaries in their pursuit of perfection.

Since its launch in 1979, the Absolut Vodka bottle has stood out for its shape. The new bottle is a transformation of the original, featuring an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. To update what was already seen as a perfect bottle, Absolut brought together a group of creatives including a master illustrator and master calligrapher, each adding their mark to the new bottle through their own pursuit of perfection.

“The Absolut bottle has been iconic for several generations; now it’s time to make the next bold statement for Absolut. Our goal has been to transform an already perfect bottle to make it even better. We were extremely privileged to work with the very best creatives within their discipline. The new bottle maintains everything that is Absolut Vodka – bold, original and creative, making it ready to face to future,” says Peder Clason, Global Brand Strategy Director, Absolut.

“Absolut is a bold, creative brand and for some time we have wanted to reignite both those aspects in our already iconic bottle design, renewing the creative expression of our most visible product. Through the recent redesign of our flavor range, we gained the confidence to implement a level of detail in our collaborators’ work in a way that previously would not have been possible. The end result is true to Swedish design tradition where every part has a purpose and is executed in a simple but elegant way,” says Caroline Mörnås, Global Design Strategy Manager, Absolut.

A trendsetter among the design community, the Absolut Vodka bottle is already respected all over the world. The bottle refresh was done in collaboration with Brand Union, which accepted the challenge to create an icon for the future. One of the most significant updates was to add a brand signifier to the back of the bottle, adding a bold, new short hand for the Absolut brand. The iconic shape of the bottle has been strengthened to feature more clearly defined shoulders, straightened neck and body, and a flattened bottom, while also using a reduced glass weight to minimize environmental impact.

While the bottle has evolved, the vodka remains the same. As part of its ‘One Source’ philosophy, every bottle of Absolut is crafted in the village of Åhus in Southern Sweden, where vodka-making knowledge has been accumulated and passed down through generations. The new bottle will be distributed worldwide in autumn/winter 2015.

Posted in Packaging, Packaging DesignComments Off on Bottle Redesign For Absolut Vodka

The #PepsiChallenge To Redesign The Iconic Pepsi® Can

Pepsi® is putting creative control of its most iconic brand equity, the Pepsi can, in the hands of fans. As part of the 2015 #PepsiChallenge, consumers will have the extraordinary opportunity to re-envision the universally celebrated and recognized can with their own special designs and creative flair in the “Live For Now” Design Challenge.

Led by #PepsiChallenge global ambassador and world-renowned fashion designer and creative director, Nicola Formichetti, the “Live for Now” Design Challenge will kick-off with a design concept from Formichetti, featuring his beloved Nicopanda emblem, that will serve as inspiration and lay the groundwork showcasing where consumers can go with their own submissions. A blank Pepsi can, with only the logo intact, allows consumers to re-imagine the facade of the Pepsi can, with the only limitations their own imagination.

Continuing through to May 13th, submissions from around the world will be accepted on www.PepsiChallenge.com, with one winning designer offered a once-of-a-lifetime design experience at the PepsiCo Design & Innovation Center in New York City working alongside PepsiCo’s industry-leading design team.

“The new Pepsi Challenge is all about encouraging consumers around the world to step out of their comfort zone and accept a new challenge and opportunity. Design has long been a haven for those who dare to do differently, so we wanted one of our first global challenges to connect with this bold creative class directly,” says Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “In a year of challenges, we have also turned the lens on ourselves to look at our brand differently. We’re turning over our most cherished piece of equity and our most visible piece of real estate – the facade of the Pepsi can – to consumers around the world to reimagine. We can’t wait to see the results.”

Posted in Packaging DesignComments Off on The #PepsiChallenge To Redesign The Iconic Pepsi® Can

Pearlfisher Creates White’s Oats New Portfolio Architecture and Design

Pearlfisher London has redesigned Irish porridge brand, White’s Oats, creating a foundation for the brand to grow beyond Ireland, into the UK. Work spans creative strategy, brand identity, tone of voice and packaging design.

A once sleepy category, oats is now a rapidly growing market buzzing with activity, innovation and tactical extensions from traditional, own label and cereal brands, all clamouring for attention, with Quaker being the default category leader. Despite 173 years of expertise in the oat market in Ireland, White’s Oats had lost its edge and relevancy and needed a new portfolio architecture and design that would enable the brand to continue leading the market in Ireland and become commercially successful in Great Britain.

Jenny Dean, Pearlfisher Senior Strategist, comments: “Oat consumption represents a daily ritual and is considered a healthy and nutritious way to start the day. Most oat brands offer the same promises of nourishment, comfort and warmth but lack emotional resonance with their consumers. To take White’s Oats to the next level we needed to inject more authority and credibility to the brand, moving it from functional and passive to emotive and relevant with a focus on the quality of the natural ingredient.”

She continues: “The new brand proposition ‘White’s takes time to make the most of yours’ recognises the active attitude of oat eaters and is brought to life through three distinctive portfolio pillars that bring meaning to product groupings relative to both the master brand and the consumer behaviour. The new brand positioning and portfolio architecture builds on White’s heritage and quality credentials, bringing clarity and meaning to White’s existing range whilst leaving space to expand with on-going innovation.”

Jeanette Clayton, Pearlfisher Design Director, comments: “The existing oat category expression is fragmented with very little differentiation in terms of personality or look and feel. Most of the brands look the same and use the expected porridge design cues – a warm red and orange colour palette and images that communicate place but not quality. The new design places the oat at the heart of the design and allows it to become the focal point of communication by naturally embracing the surrounding landscape. The series of elegant, considered and crafted illustrations, represent the enduring, timeless appeal of White’s progressive tradition. This new artistic expression has created a system where the landscape acts as a consistent canvas across the range, whilst various artistic styles communicate the three portfolio pillars, allowing for better range navigation and increased shelf visibility. The new White’s identity, which now sits at the top of pack, strongly binds the portfolio and brings order and clarity to a previously disparate rabble of products, positioning White’s as the advocate of oats.”

Posted in Packaging, Packaging DesignComments Off on Pearlfisher Creates White’s Oats New Portfolio Architecture and Design

Pearlfisher Creates the Future of Innocent Juice On-the-go

PearlfisherInnocentApril2015Pearlfisher London has re-designed innocent’s on-the-go juice range, completing the picture of innocent as the entrepreneurial leaders in juice. Work spans creative strategy, graphic and structural packaging design.

Innocent’s latest in-home juice carafe proposition has been a great success and the iconic brand wanted to emulate this in the on-the-go (OTG) category, making the carafe proposition relevant for the more active, transient world of OTG drinks. Pearlfisher’s challenge was to use design to inject these quiet little on-the-go bottles with challenger spirit that disrupts, creates irresistible desire and explodes their sales potential.

Mike Beauchamp, Pearlfisher 3D Design Director, comments: “The OTG drinks category is dominated by me-too juice, fizzy drinks and water brands all fighting for the same shelf space and consumer attention. Our challenge was to create a structural design that completes the innocent juice family in a beautiful mini-carafe form and disrupts the competitive OTG category. The new structure – which comes in the form of a modern ‘carafette’ – is fresh, confident and immediate, creating a positive category story for retailers as well as providing a new consumer experience.

He continues: “The new iconic bottle design, captures the generous feel of the in-home carafe, lets the juice communicate the vitality of the product and introduces a new height on shelf which immediately disrupts the consistent eye-line and drives on-shelf differentiation. The carafette is an impactful new structural design that elevates a clumsy bottle to an object of beauty.”

Dan Gladden, Pearlfisher Design Director, comments: “Our creative concept ‘just juiced’ is based on the idea of glorifying and celebrating the natural energy and vitality of the product inside and is expressed across the structure, identity and label. Our new design visually steers away from the stereotypical information-heavy white labels. We purposely used a pressure sensitive clear label to put the focus on the product inside, de-cluttered the label and moved the variant descriptor to the seal – communicating freshness and helping range navigation.”

Mark Paterson, innocent Senior Brand Manager, Group Portofilo, comments: “We think our new carafette looks great. It cues freshness in a distinctly innocent way. You just really want to buy and drink it. It is set to really help us break into the on-the-go juice category in a big way.”

The new innocent OTG carafette comes in two sizes (330ml and 500ml) and is now available nationwide.

For further information visit www.pearlfisher.com.

Posted in Packaging, Packaging DesignComments Off on Pearlfisher Creates the Future of Innocent Juice On-the-go

New Look For Bacardi

Global spirits group Bacardi has announced the first packaging update to the world’s number one selling rum in more than a decade. Heavily influenced by Art Deco style, the new bottle design reflects the Bacardi brand’s unique heritage and provenance.

Designed in consultation with some of the world’s leading bartenders, the new format has been created to ensure it is well balanced in order to produce the perfect pour. It is taller, slimmer and more cylindrical, with proud shoulders reminiscent of the more classic style of bottles.

It is also packed with finely crafted touches. The iconic Bacardi bat logo, representing good fortune, good health and family unity, was inspired by hand-drawn Bacardi bat designs from the early 1900s. It crowns a label of hand-cut fonts inspired by those adorning the Art Deco El Edificio Bacardi, the brand’s former sales office and iconic bar in Havana, Cuba. Each new bottle from the portfolio of light and dark rums also features its own unique printers ornament, a brief story from the Bacardi family’s history and a simple taste description and drinks serve on the back. In addition, all paper labels are made from recycled cane fiber, a by-product of rum making.

BacardiRumNewBotleMore than 150 years of heritage and awards adorn the pack: the Royal Spanish coat of arms awarded for quality in 1888, a selection of medals won since 1862 (BACARDÍ rum is the most awarded spirit in the world) and the signature of Don Facundo Bacardí Massó, the founder of the company, that remains family owned since 1862.

Dmitry Ivanov, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands, says, “Our goal with the new pack design was to cement the extraordinary Bacardi heritage into the hearts and minds of today’s consumer by connecting it with the human passion, untameable spirit and fine craftsmanship that goes into every bottle. It looks contemporary, but with a strong heritage feel, and we look forward to seeing it in bars and in the hands of consumers around the world.”

Due to the exile from Cuba, Bacardi rum is currently produced in various other locations, mainly in Puerto Rico and Mexico, with the same methods first pioneered by founder Don Facundo Bacardí Massó, using the special Bacardi yeast, lightly charred American white oak barrels and a secret combination of charcoals to filter the rum. The unique flavor profile of Bacardi rum has remained unchanged since 1862, and this special craftsmanship and history is celebrated in the new bottle design.

The new pack has been launched in the United Kingdom, becomes available across some European markets from early March, then the remainder of global markets from April onwards.

Posted in News, Packaging DesignComments Off on New Look For Bacardi

Pearlfisher Partners With Bud Light to Create New Bottle to Celebrate Super Bowl XLIX

Pearlfisher New York has designed Bud Light’s new limited edition aluminum twist Super Bowl XLIX bottle to help fans celebrate the special occasion.

An official sponsor of Super Bowl XLIX, Bud Light wanted to find a way to express passion for the event in an unconventional way. Pearlfisher’s challenge was to help Bud Light harness their vibrant personality to celebrate the Super Bowl, generating excitement around the occasion for two different audiences, Bud Light fans and Super Bowl fans. Drawing on Bud Light’s “Up for Whatever” campaign and a football coach’s game plan, Pearlfisher used a bold brand voice and graphics to create Bud Light’s version of a “playbook. Copy on pack includes lines such as, “Catch the cameraman off guard”, “Run a different route” and “Wow the crowd”, encouraging consumers not only to enjoy the game, but also to harness the energy and excitement of the Bud Light brand. The resulting bottle is rooted simultaneously in spontaneity and the spirit of football, connecting Super Bowl fans and Bud Light fans in a new way.

Creative Director, Hamish Campbell says: “ Creating a limited edition language for the new Bud Light bottle was an incredibly fun challenge. What we discovered is that Bud Light fans love the brand’s spontaneity and spirit in a way that is very similar to a sports fan’s passion for their team. We combined these two passions into one graphic language, creating a “Game Plan for Whatever” that can resonate with both audiences.”

Posted in Packaging, Packaging DesignComments Off on Pearlfisher Partners With Bud Light to Create New Bottle to Celebrate Super Bowl XLIX

Pearlfisher Partners With Mondelēz International to Create Cadbury Glow

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new premium gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design.

With a brand like Cadbury, that has an emotional, approachable and warm relationship with consumers, Mondelēz International saw a clear opportunity to re-frame the category by developing a new proposition and pack design for thoughtful givers.

Rory Fegan, Pearlfisher Brand Strategy Director, comments: “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As a brand that shares so many attributes with the wider gifting category, their opportunity was to create a gifting concept and a new range that would assert the brand’s position as the creator of premium gifting chocolate.”

He continues: “Whilst the competition was all about giving gifts to impress, we understood that the thoughtful gifters Cadbury were trying to attract were those who seek to enrich the lives they touch, choosing gifts to reveal something of themselves and what their loved ones mean to them.”

Debuting first in India, Cadbury Glow is an all year round gift that first launched to coincide with Diwali. Sarah Cattle, Pearlfisher Creative Director, comments: “By referencing Indian tradition in a contemporary way, the new design creates the future of traditional gifting – reimagining rituals rather than reinventing them.”

She adds: “Inspired by the idea of beautiful from the inside out, our design essence ‘Glow on’ has influenced a design that is alluring and impactful from the outside but reveals layers of meaning on the inside. For example, the bespoke gold typeface of the new identity radiates from the inside out, the deep purple of the colour palette leverages the core visual equities of the Cadbury brand while the sophisticated touches of gold amplify the premium nature of the brand.”

Cadbury Glow is now available throughout India.

Posted in Packaging, Packaging DesignComments Off on Pearlfisher Partners With Mondelēz International to Create Cadbury Glow

Pearlfisher Designs Roca Patrón – The New Tequila From Patron

Pearlfisher New York has designed the bottle for Roca Patrón, a trio of artisanal small-batch tequilas from Patrón. While Patrón and Gran Patrón are well established lines within the Patrón family, the brand wanted to create a new, elevated offering that focused increasingly on the craft, process and provenance of tequila. The challenge was to create a brand that fit succinctly within the Patrón portfolio and that represented craft in a new way. The new range, Roca, is the company’s first line of tequilas produced using the traditional tahona method, a labor-intensive process using a heavy volcanic stone to extract the juice from the agave plant.

Ed Brown, President and CEO of Patrón Spirits explains, “Patrón is one of only a small number of distilleries in Mexico that still uses this traditional tahona process. It’s very time consuming and expensive to create tequila in this way, but its well worth the effort, as the tahona method creates an incredible and distinctively complex tequila, characterized by its earthy and vegetal aromas and flavor.”

The product is handcrafted to achieve a higher proof than the core line of Patrón tequilas, and, as such, is positioned between Patrón and Gran Patrón. To reflect this, Pearlfisher created a premium structure that cues the iconic Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.

Hamish Campbell, Pearlfisher Creative Director, says: “The design for Roca Patrón speaks to the craft behind the spirit in ways that few other spirits brands do. Physical cues like the rope stone medallion evoke the tahona process while the shape of the bottle and the iconic Patrón bee ensure consumers that Roca is part of the Patrón family. We’re excited to watch the new design support brand growth with existing lovers of Patrón and, increasingly, with craft spirit connoisseurs.”

Posted in Packaging, Packaging DesignComments Off on Pearlfisher Designs Roca Patrón – The New Tequila From Patron

Pearlfisher Redesigns the Ben & Jerry’s Portfolio

Pearlfisher New York has created the new global packaging and architecture for ice cream icon, Ben & Jerry’s. Ben & Jerry’s is an undisputed icon in the ice cream category, known for their whimsical flavour combinations and their social and environmental consciousness. Pearlfisher’s challenge was a global redesign to revamp the Ben & Jerry’s packaging portfolio, elevating the premium quality of the product depiction and refining the architecture without abandoning the principles that are at the heart of the brand. Pearlfisher’s new design has created an elevated offer for the brand, allowing it to continue its iconic growth on a global scale with increased clarity.

Pearlfisher has refined the brand’s visual identity on shelf, making it more coherent across all territories and elevated several of Ben & Jerry’s core brand equities – a blue sky with clouds and green pasture – that were being overshadowed by increasingly complex and layered flavour combinations. To address Ben & Jerry’s most prominent brand equity, their complex flavour combinations, Pearlfisher created an ownable visual language using the flavour tower.

PearlfisherBen&JerrrysLidsHamish Campbell, Pearlfisher Creative Director, comments: “Consumers already love Ben & Jerry’s indulgent flavours and the brand’s effusive personality. Our job was to take that personality and use it to express how premium the product is. The flavour towers play with gravity and scale, creating indulgent larger than life taste expressions. The iconic Ben & Jerry’s cow frees the brand to convey the spirit, joy and whimsical nature of Ben & Jerry’s. We used both tools to clarify the brand’s messaging, unifying the brand and creating a more consistent and premium feel across all segments.”

Mike Branson, Pearlfisher founder and Chief Executive Officer, comments: “Premium quality and quirky personality are often considered conflicting equities – we are pleased that our redesign has proved that it’s possible to create utterly ownable and distinctive personality without compromising euphoric taste communication. Add to this global brand desirability and we are incredibly optimistic about this new design for Ben & Jerry’s.”

Posted in Packaging, Packaging DesignComments Off on Pearlfisher Redesigns the Ben & Jerry’s Portfolio

New food packaging: The environment and stiffness ticked all the right boxes for SAS

/INS. Paperboard is a promising material for airline food packaging – it has low weight, can be barrier coated, and can be finished to the required level of elegance and quality feel. Scandinavian Airlines (SAS) has recently introduced a new food box made of the folding box board Incada.

“In creating packaging for inflight meals you must take many factors into account,” explains Gustaf Öholm, Senior Manager, Onboard Concepts, Services & Sales at SAS. “The packaging must have low weight, present the food well and feel good in the hand. It must be easy to open and of course it must preserve the intentions of our kitchen up until the food reaches the passenger.”

The airline’s previous solution was not good enough and SAS therefore decided to develop a new form of food packaging that could live up to the many quality and visual demands.

Important parameters included the feel of the material, the surface coating and the ability to colour the material.

The new food packaging is now being used for evening meals for passengers in SAS Plus on almost all routes outside the Nordic region. Another new feature is that all the contents – apart from one piece of chocolate – are now being produced at the same place by a dedicated team. SAS believes this will raise both the quality and quality consistency of the meals.

SAS’s packaging supplier worked together with Elanders, which previously developed a compostable packaging for Malmö Aviation that was also far lighter in weight. The SAS commission was to create packaging that is easy to use, has low weight and presents the food in an elegant way.

“We chose Incada from Iggesund because of its stiffness and we coated the inside with a barrier of black-dyed polyethylene. The packaging’s outside was printed black and we then put a lot of effort into finding a transparent film that captured a minimum of condensation in order to create the best possible visual impression of the food,” explains Tony Norén of Elanders.

Incada is made at Iggesund Paperboard’s mill at Workington, England. There, Iggesund has radically changed its energy supply from fossil natural gas to biomass. The mill’s new CHP power plant is the result of an investment of £108 million, and the reduction in fossil emissions is the equivalent of taking 65,000 cars a year permanently off the road.

“Of course the environmental aspect is also an important factor in our decision,” Gustaf Öholm concludes. “Obviously it’s important to us that our food packaging has a high standard from an environmental perspective.”

Caption: When SAS commissioned the development of a new form of packaging for its inflight meals the airline chose the folding box board Incada from Iggesund as its base material. © Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

Posted in Packaging, Packaging DesignComments Off on New food packaging: The environment and stiffness ticked all the right boxes for SAS

Royal Honour for Ishida Europe

Her Majesty Queen Elizabeth II congratulates Ishida Europe’s Managing Director Graham Clements at a reception at Buckingham Palace to celebrate the winners of this year’s Queen’s Awards for Enterprise.

Established in 1966, the Queen‘s Award recognises companies for their outstanding entrepreneurship and economic performance. Ishida Europe, the world leader in weighing, packing and quality control solutions, received its award in the international trade category to acknowledge the company’s outstanding export successes over a number of years.

Ishida Europe is now eligible to use the Queen’s Award logo in its communications for the next five years.

Graham Clements comments: “The Queen’s Award for Enterprise is a fantastic recognition for all Ishida employees who, with their hard work and dedication, have made a major contribution to our success. It also gives us further incentive to continue with our ambitious growth plans.

Posted in Packaging, Packaging DesignComments Off on Royal Honour for Ishida Europe

“Make it. Use it. Save it.”

HORGEN, SWITZERLAND – May 8, 2014 – Dow’s presence at Interpack 2014 on May 8-14 in Düsseldorf, Germany focused on the theme, “Make it. Use it. Save it.” Visitors were invited to explore these topics at the Dow cube where they displayed numerous products, presented a series of informative PackTalks, and provided an interactive space to discuss specific packaging needs.

Visitors saw this theme in action as Dow showcases their ability to help make lighter, stronger, more cost effective packaging, develop consumer friendly and easy to use packaging, and focus on solutions to save natural resources, reduce food waste, and contribute to a more sustainable environment.

“At Dow we see ourselves at the heart of packaging”, explains Dana Mosora, value chain and sustainability leader. “Our global footprint with manufacturing facilities across the world and commitment to investing in R&D helps us deliver high-class technologies to support the evolving needs of our customers”.

Dow exhibited a number of recent technologies and innovations including:

  • PacXpert™ Packaging Technology:  is an innovative technology that enables the transition from larger traditional rigid containers to flexible packaging options. The distinctive flexible stand-up pouch is durable, lightweight, and cost effective. While flexible, the cubeshaped package is shelf stable and can stand equally well upright or on its side.Other key design attributes include:
    • Integrated durable handles that offer easy handling and
    precision pouring
    • Re-closable cap and different fitment options for a variety of
    dispensing and re-closing options
    • Potential for eye-catching shelf appeal with broad billboard
    space; graphic design options include four printable sides,
    see-through windows
    • Structures that enable increased product yield by reducing
    content waste
    Available in a range of sizes (1L – 20L), the innovative packages
    made possible through PacXpert™ Packaging Technology hold
    the potential for use in numerous household, institutional, and
    industrial applications.*
  • ELITE™ Advanced Technology 6401 Enhanced Polyethylene: A new addition for packaging applications including liquid detergents, pet food, milk and oil allowing packs to be sealed quicker with higher seal integrity.
  • MOR-FREE™ Low Monomer adhesives: new solventless laminating adhesives offering faster PAA/NCO decay to meet food legislation requirements quicker, keep a safer work environment and improve converting efficiency and cost.

Posted in Packaging DesignComments Off on “Make it. Use it. Save it.”

Tetra Pak Launches New Carton with Removable Top

Switzerland-based food packaging solutions provider Tetra Pak has launched a new carton package with a separable top for easier recycling.

The new Tetra Top packaging allows consumers to easily separate the plastic top from the carton sleeve at no additional cost, without affecting the pack’s functionality.

The Tetra Top carton package has been developed to meet the rising demand of consumers for better solutions to facilitate recycling, especially where waste management infrastructure calls for it.

Separation is enabled by a pre-cut perforation on the outer layer of the cardboard. The package is suitable for chilled products and ambient still drinks, according to the company.

Global dairy company Arla Foods has already added the Tetra Top carton into its product range in Denmark and Sweden.

Arla Foods Sweden senior marketing and brand manager Ann Bergman said that the majority of customers appreciate the possibility to be able to remove the plastic top from the carton sleeve.

“We now have over 35 product variants in the Yoggi and Arla range with Tetra Top with separable top on the Swedish market. For us it was a great benefit to be able to launch without adding cost,” Bergman added.

Posted in Packaging, Packaging DesignComments Off on Tetra Pak Launches New Carton with Removable Top

Carlsberg Joins With Suppliers to Eliminate Waste by Developing Next Generation of Packaging

Carlsberg and selected global suppliers have joined forces to rethink the design and production of packaging material, to develop the next generation of packaging products that are optimised for recycling and reuse, while, at the same time, retaining or improving their quality and value. The approach is increasingly referred to as ‘up-cycling’. The cooperation has been formalised through the Carlsberg Circular Community as part of the Carlsberg Group’s work on Sustainable Packaging.

The founding companies working together with Carlsberg are:

* Rexam: Cans;

* Arkema: Glass bottle coatings;

* O-I: Glass packaging;

* RKW: Shrink Wrap;

* MWV (MeadWestvaco): Paperboard Multipacks;

* Petainer: PET kegs for draught beer.

In the future we are all facing increasing pressure on natural resources due to the ever-increasing demand for consumer goods. This is creating further demands on businesses to use materials more efficiently. However, the current efficiency approach adopted by industry is unlikely to be sufficient to affect long-term sustainable change.

Reducing dependence on primary materials as the input to creating these consumer goods is one of the ways companies can secure continued sustainable growth. Earlier studies by the Ellen MacArthur Foundation and McKinsey & Co. project billions of Euros in savings from stimulating economic activity in product development, remanufacturing and refurbishment.

The companies will be using the Cradle to Cradle Design Framework®, created by Professor Michael Braungart and EPEA Internationale Umweltforschung GmbH, to develop a Cradle-to-Cradle® roadmap and assessment of their products.

Professor Michael Braungart says: “Carlsberg and its suppliers are taking an important step on the roadmap towards creating new benefits with packaging. This co-operation is a great example of companies planning together for the future, creating solutions to the global challenges that face us all. I encourage companies to join Carlsberg in its efforts to develop innovative packaging and rethink the concept of waste.”

Cradle-to-Cradle® is a business platform for innovation and quality, with the aim of improving the quality of products so that they have an improved consumer quality for the user, pose no health risk for anyone who comes into contact with them, and are of both economic and ecological benefit.

“We want to build our resilience and prepare for future growth in an environment of increased resource scarcity. And we want to develop solutions that benefit not only our business, but also the environment and the societies in which we operate. The packaging initiative and the cooperation with suppliers represent a big leap forward. By partnering with our suppliers, we can achieve far more than each of us can do alone”, says Jørgen Buhl Rasmussen, President and CEO in Carlsberg Group.

With this initiative, Carlsberg aims to have new products undergo an assessment for up-cycling potential using a Cradle-to-Cradle® analysis, which will reveal if the products contain any chemicals or additives that would reduce the value and quality of the materials. The targets are to include 15 partners and to have a minimum of three products Cradle-to-Cradle® certified by 2016.

Posted in Packaging & Environment, Packaging DesignComments Off on Carlsberg Joins With Suppliers to Eliminate Waste by Developing Next Generation of Packaging

Pearlfisher Revitalises Danone’s Stonyfield Brand Portfolio

Pearlfisher New York has created the new brand architecture, identity, and packaging, for Stonyfield, the leading organic yogurt maker.

Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream; and to convey Stonyfield’s unique organic proposition. Stonyfield’s packaging appeared as a house of niche brands; the goal was to bring those niche brands together with a unifying design principle, expressing the true goodness and premium quality that is at the heart of Stonyfield.

Hamish Campbell, Creative Director at Pearlfisher New York comments, “As the Stonyfield portfolio expanded, many of their organic equities became overshadowed by complicated messaging. We brought out the bold lushness of their farms, bringing it to the forefront of the design and helping to celebrate the personality and vibrancy behind the brand.”

To unify the portfolio, Pearlfisher elevated Stonyfield’s primary equities – the field and sky – incorporating sunlit food photography, an ownable illustration style, and two bespoke typefaces to infuse the brand with character and personality, while the refined identity speaks to the brand’s organic equities, evoking farm-fresh ingredients. By isolating Stonyfield’s core equities and
communicating them in a bold and expressive way, Pearlfisher was able to dial up the premium nature of the brand and position it more clearly as the delicious product line it is, full to bursting with flavour and natural goodness. Pearlfisher’s new contemporary design for the brand celebrates the natural
richness of Stonyfield’s organic foods and the result is a vibrant reinvention of the Stonyfield brand, emphasising their premium organic credentials, making them desirable for a new generation.

The new design establishes Stonyfield as a leader in the yogurt category, but also an innovator and pioneers in the organic market overall. Tess Wicksteed, Executive Vice President at Pearlfisher New York explains, “Stonyfield is a healthy business that makes healthy food to help grow healthy people while cherishing a healthy planet. We expressed this holistic approach through the filter of Stonyfield “celebrating the fullness of life.” Our redesign brings this highly motivating idea to life and we look forward to seeing it increasing their influence in the organic market.”

The new Stonyfield range is now available in U.S stores nationwide.

Posted in Packaging DesignComments Off on Pearlfisher Revitalises Danone’s Stonyfield Brand Portfolio

A Transparent Aseptic Package From Ecolean

Ecolean will begin the year 2014 with the launch of a brand new innovation: a transparent, aseptic package solution. The package is called Ecolean Air Aseptic Clear, and with its transparency and light weight it is designed to create a unique position on the market.

Ecolean Air Aseptic Clear makes the product visible for the consumer. Suitable contents are all non-carbonated soft drinks like lemonade and ice tea. Thanks to the combination of transparency and great printability, the producer can decide how much to show of the product.

“Ecolean Air Aseptic Clear is a fresh and inviting package with low environmental impact. It is clearly a great opportunity for our customers to differentiate and let their products stand out on store shelves” says Peter Nilsson, CEO at Ecolean.

As with all Ecolean packages, Ecolean Air Aseptic Clear is lightweight and has a low environmental impact. Once emptied it becomes flat as an envelope, which means less waste volume.

Ecolean Air Aseptic Clear is available in 200 and 250 ml and will be launched during the first quarter of 2014. Visit www.ecolean.com/innovations to read about Ecolean Air Aseptic Clear and Ecolean’s other new innovations, SnapQuick and Ecolean Air Aseptic 750 ml.

Posted in Packaging, Packaging DesignComments Off on A Transparent Aseptic Package From Ecolean

Anheuser-Busch provides relief to tornado victims.

 

Anheuser-Busch is providing 2,156 cases of emergency drinking water-or 51,744 cans-for use by residents affected by the recent storms in Washington, Pekin and East Peoria, IL.

A truck loaded with water left Cartersville, Ga.,  earlier this week and is scheduled to arrive the next morning (Tuesday, Nov. 19) at the local Anheuser-Busch wholesaler, Brewers Distributing Company (2421 West Townline Rd.) in Peoria.

The water will be used to help affected residents in the region. Brewers Distributing is working with the American Red Cross to get the water where it’s needed.

“Relief workers and people in the community are in need of drinking water as they work to recover from the storms, and this is one way Anheuser-Busch can help our friends and neighbors,” says Peter Kraemer, vp of supply and head brewmaster for Anheuser-Busch.

Since 1988, Anheuser-Busch has donated more than 72 million cans of emergency drinking water following natural and other disasters.

Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when Adolphus Busch made a donation to the American Red Cross for victims of the San Francisco earthquake. Today, in addition to providing monetary support, Anheuser-Busch packages emergency drinking water and works with the American Red Cross and other emergency relief organizations for distribution to those in need.

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest, all-natural ingredients sourced from Anheuser-Busch’s family of growers, every batch is hand-crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 47.6 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

Posted in Packaging DesignComments Off on Anheuser-Busch provides relief to tornado victims.

Dr Oetker packs revamped by Decide

Home baking brand Dr Oetker has turned to design agency Decide to create new packaging.

The new design is intended to create stronger shelf standout with the range under a single colour. According to Decide, the brief was to bring the design in line with the brand’s essence: quality, innovation, heritage and expertise.

The top half of the pack is used to communicate brand and product information while the lower segment features recipe and serving suggestion photography in a lifestyle setting. Central to the design architecture is a distinctive red ribbon device.

“Communicating high quality, for which Dr. Oetker products are renowned, along with the special finishing touches that the products enable consumers to bring to their home baking, is at the very heart of the new design.” Says Grant Marshall, creative director at Decide.

Posted in Packaging DesignComments Off on Dr Oetker packs revamped by Decide

Deli Wraps packs redesigned by Holmes & Marchant.

Design agency Homes & Marchant has created new packs for Mission Foods’ range of Deli Wraps.

Holmes & Marchant was tasked with creating a redesign of the packaging as part of a move to broaden the brand’s appeal and help its products to stand out on the shelf.

Consumer research revealed that the Deli Wraps range appeals most to mums looking for an alternative to traditional bread products.

Greg Vallance, creative director at Holmes & Marchant, said: “We wanted to use the pack to show consumers how they can create their own wraps simply and easily, using fresh ingredients – the kind of ingredients they would typically find in the fridge. For this reason, the design depicts everyday fresh ingredients on a chopping board.

“Consumer research told us that functionality was important and that the pack needed to be re-sealable in order to help keep the product fresh for longer. We made sure this message was communicated prominently at the top of the pack.”

He added: “Importantly, as the product is often stacked and laid flat on the shelf, we also wanted to make it easy for consumers to distinguish between the different grains and flavours used, so this information was clearly colour-coded across the base of the pack.”

Andy Lewis, UK marketing manager, at Mission Foods, said: “This packaging design clearly positions our Deli Wraps as an interesting alternative to traditional bread sandwiches and shares ideas with consumers about some of the tasty wraps they can make at home for themselves and their families.

Posted in Packaging DesignComments Off on Deli Wraps packs redesigned by Holmes & Marchant.

Pearlfisher designs packaging for Lurpak’s Slow Churned butter.

Independent design agency Pearlfisher has created the packaging for Lurpak’s new Slow Churned butter.

The presentation pack comes in the form of a fully recyclable brushed aluminium butter dish, and Pearlfisher handled brand strategy, structure innovation, packaging design and in-home experience.

Rory Fegan, Pearlfisher senior strategist, said the design had to sit well with Lurpak’s established branding. “The design challenge was to create a balance between the Lurpak brand equities and heritage and the artisan positioning of the new Lurpak Slow Churned Butter brand,” he said.

Lurpak Slow Churned butter is made using traditional dairy craftsmanship – the cream is churned very slowly and is made in small batches to allow a fuller taste and texture to develop.

Posted in Packaging DesignComments Off on Pearlfisher designs packaging for Lurpak’s Slow Churned butter.

Honey designs packaging for Irwin’s Bakery buns.

London-based design firm Honey has designed the new Joeys cake brand and packaging for Irwin’s Bakery.

The packaging copy features jokes, facts and hidden details that encourage kids to interact with the packaging.

The madeira buns are being marketed as a different type of bun, made inside out with the filling on the outside.

Honey said the bold colours and prominent branding will ensure shelf standout in a market where only a few brands dominate and many own brands exist.

 

Joeys_Snowy

Matt Purkiss-Webb, creative director and founder of Honey, said: “There are some very strong brands in the cake market but we think Joeys has great potential in the family market. ”

Posted in Packaging DesignComments Off on Honey designs packaging for Irwin’s Bakery buns.

Pure designs New Covent Garden Soup Company ‘Skinny’ packs

Nottingham-based brand & packaging agency Pure has designed the packaging for a range of soups for the New Covent Garden Soup Company.

The ‘Skinny’ pack design features a bright green theme and low fat markers on the gable of cartons, and also makes use of illustration for featured ingredients.

Pure’s founder and creative director David Rogers said the finished packaging had met the design objectives.

“The New Covent Garden Soup Co has built a reputation for tasty, flavour packed soups and it was important to communicate reduced fat and ‘all green traffic lights’ without the sense of compromising on flavour.

“The illustrated scales on pack go along way towards that, balancing the message of a light soup with full flavoured ingredients and clearly weighing out the two portions of veg for consumers.”

Posted in Packaging DesignComments Off on Pure designs New Covent Garden Soup Company ‘Skinny’ packs

Zeo’s first festive pack created by Bluemarlin.

Soft drinks brand Zeo has unveiled its first limited edition festive pack, designed by Bluemarlin.

The Zeo Tingle Bells pack has taken inspiration from “retro-style” Christmas jumpers with a knitted logo and snowflake appearing to be stitched onto the cap. Metallic gold labels have also been incorporated onto the bottle.

Bluemarlin London creative director Simon Pendry said: “This project gave us the opportunity to have some real fun, balancing out Zeo’s sophistication with holiday spirit.”

The limited edition offering, from the brand’s owner Freedrinks, is flavoured with winterberries and mulled spices. It will be available throughout the holiday season at Yo Sushi! restaurants and WH Smith stores as well as independent pubs across the UK.

Posted in Packaging DesignComments Off on Zeo’s first festive pack created by Bluemarlin.

Truett-Hurst Inc. introduces first paper wine bottle in the U.S.

Wine industry leader in innovation Truett-Hurst Inc. wine company of Healdsburg, CA, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst Inc. is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard with a plastic liner. The entire package is 85 percent lighter than a glass bottle and is easily recyclable. From production to shipping to recycling, PaperBoy proves the wine business can operate with a significantly reduced carbon footprint.

Pleasanton, CA-based Safeway Inc. will partner with Truett-Hurst Inc. in the initial release of PaperBoy nationwide.

PaperBoy contains appellation-based, super-premium wines sourced from the Mendocino and Paso Robles growing regions and crafted by winemaker Virginia Marie Lambrix, also the winemaker for VML.

Introductory PaperBoy wines are a 2012 Paso Robles Red Blend ($14.99) and a 2012 Mendocino Chardonnay ($13.99). Lambrix is passionate about innovation. She says, “We at Truett-Hurst Inc. believe that if the quality of the wine exceeds a customer’s expectation, then new, cutting-edge packaging will become more mainstream.”

Truett Hurst Inc. incentive.

On its quest to change the way people think about and buy wine, Truett-Hurst Inc. is responding to lifestyle choices–to eco-conscious wine lovers on the go. Paper Boy provides a responsible way to carry wine outdoors. Campers, hikers, and fishermen can carry this lightweight package–only 1.9 lbs.

filled–and enjoy premium wine from a 750ml bottle almost anywhere, collapsing it when finished for return to a recycling site. “We’re thrilled to be a pioneer of this earth-friendly, high-quality, innovative package. It could create an entirely new category in wine,” says Truett-Hurst Inc.’s president and CEO, Phil Hurst.
About the design
Paper Boy is in part, the brainstorm of Truett-Hurst Inc. designer, Kevin Shaw of Stranger & Stranger. Shaw worked with the Truett-Hurst Inc. team and Green Bottle, a UK-based paper bottle manufacturer, to develop this groundbreaking package. Extensive testing has proven the Paper Boy bottle to be superior to a traditional glass bottle. It insulates better, recycles more readily, and is lighter and more transportable, yet it looks and acts like a traditional glass bottle. Shaw added the lighthearted and retro-cool feel of the brand identity. He comments, “This is a product that is unashamedly different and it was important that the name was iconic to own the medium, and that the branding was bright, strong, and fearless.”


Environmental impact

Packaging waste is a huge and growing problem in modern society, particularly in the wine industry. According wrap.org.uk, 17.5 billion bottles of wine are consumed annually around the globe, producing 8.75 billion tons of glass waste–more packaging waste than any other product in the food or drink sector.
PaperBoy offers a better alternative. The bottle’s cardboard outer can go into mainstream recycling streams, which are used to produce other cardboard products. The cap and neck assembly pieces are also recyclable, and the plastic liner is suitable for “waste to energy” programs. In total, the overall carbon footprint of PaperBoy, from production to shipping to recycling, is significantly lower than glass.

Even the 12-pack cartons are produced from recycled paper. Each PaperBoy bottle comes with instructions for how to break the bottle down for disposal. As a winemaker, Virginia Lambrix admires the economic practicality of PaperBoy. She says, “Wines that will be consumed almost immediately do not need a heavy, environmentally and economically expensive glass bottle and cork. We would rather apply the savings that PaperBoy affords toward more expensive, better-crafted wine so that both the customer and the environment win.”


Transportation savings

Case weight for normal glass bottles with liquid is 36 lbs. versus the paper bottle at 23.6 lbs. A pallet of 56 cases prepared for shipping is reduced from 2,000 lbs. to 1,322 lbs.–a weight reduction of 34 percent and a savings of more than 7 tons per truckload of wine shipped.

Posted in Packaging DesignComments Off on Truett-Hurst Inc. introduces first paper wine bottle in the U.S.

Cadbury Dairy Milk Wrapper Redesign Launches

Confectionary group Cadbury is introducing a more “accessible” Dairy Milk wrapper design on its bars this month as it aims to align the product more closely with its new “informal” marketing campaign.

It’s the 23rd time that Dairy   Milk has been repackaged over the 108 years since the chocolate bar was first introduced and it adds more vibrant colours and a new font style into the mix.

The Cadbury Glass and a Half wording is retained but the representative flavour images are new, as is a QR code enabling smartphone owners to view associated video content. First to arrive on UK supermarket shelves are revised Cadbury Dairy Milk, Dairy Milk Whole Nut and Dairy Milk Fruit and Nut, with other flavours – Caramel, Snack, Top Deck and Min Crisp – to follow, both domestically and internationally.

New Diary Milk Wrapper

A high-level promotional strategy accompanies the new Dairy Milk wrapper roll-out programme. This focuses on social media platforms including Twitter, Facebook and Google+ .

The redesigned product’s arrival on the scene comes hot on the heels of a recent court ruling. The Court of Appeal’s decision was the latest twist in a saga initiated five years ago, when Cadbury tried to trademark Pantone 2865c – its distinctive purple shade. Initially, it managed to win these rights but, last month, the decision was overturned after Nestle appealed it.

“Cadbury Dairy Milk is a true icon both in the UK and worldwide – it’s the nation’s favourite chocolate brand, worth more than £500m, with a heritage stretching back more than a century”, said Dairy Milk brand owner Mondelēz International’s marketing director, Matthew Williams.

“With our new packaging, we hope to bring out the personality of the Cadbury Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past.”


Posted in Packaging DesignComments Off on Cadbury Dairy Milk Wrapper Redesign Launches

Venezuela’s first ambient yogurt uses barrier PET packaging

Empresas Polar, a leading Venezuelan food and beverage manufacturer, has broken new ground with the commercial launch of the first ambient stored yogurt in Venezuela. The non-refrigerated pourable yogurt, called MiGurt, is packaged in an aseptically filled, 750-gram barrier polyethylene terephthalate (PET) bottle from Amcor Rigid Plastics.

 

Empresas Polar made its entry into the Venezuelan yogurt market through its subsidiary Pascual Andina and worked with partner Amcor to create a new packaging solution to compete with leading cold distribution channel products. The multi-serve pourable yogurt product has an extended shelf life of six months and requires no refrigeration prior to opening. The extended shelf life enables Empresas Polar to utilize its extensive nationwide ambient distribution chain to reach consumers including low-income regions not served by refrigerated distribution channels. Since its introduction late last year, MiGurt has enjoyed major success with sales exceeding expectations, according to Manuel Capdevielle, a director of Empresas Polar.

“A long shelf life yogurt product was a key to commercialization because it provided low-cost distribution and a highly affordable consumer brand,” says Capdevielle.

 

Amcor played a key role through custom design of its first light-blocking, aseptically filled PET container. Amcor used advanced barrier technology to meet aseptic filling requirements (up to 140°F) and provide light-blocking capabilities to prevent spoilage and degradation of the yogurt product and maintain its nutritional value. Moreover, with no refrigeration required and an extended shelf, there were major logistical advantages in terms of inventory control, distribution, and point of sale, says Mercedes Candedo, diversified products manager for Amcor’s Latin American business.

 

“The new barrier PET container represents a major development in ambient foods, offering a unique packaging solution that opens up new business opportunities in the food and beverage market,” says Candedo.

 

Design minimizes resin use

 

Amcor met Empresas Polar’s barrier requirements in a unique hour-glass design that minimizes resin use by optimizing PET material distribution throughout the container.

 

“Uniform material distribution is vital for effective light-blocking performance,” explains Chris LaBombarbe, senior technical manager for Amcor Rigid Plastics. Through a unique preform design, Amcor was able to achieve optimum material distribution. “A uniform material distribution permitted us to achieve sustainable material use while at the same time maintaining light-blocking integrity,” he adds.

 

Amcor also overcame processing challenges due to the bottle’s highly white pigmented, opaque structure by adapting special reheat technology, according to LaBombarbe. Meanwhile, the bottle’s design elements were maintained and optimized while meeting aseptic fill demands. Design considerations were made to maintain a smooth interior profile which facilitated the aseptic sterilization process.
The barrier PET container features a single-lead 38-mm finish with a foil induction seal and is wrapped with a vibrant shrink sleeve label.

 

Empresas Polar plans to expand the family of MiGurt yogurt with single-serve 100-gram and 250-gram products, according to Capdevielle. In the meantime, the company is ramping up production of its 750-gram product to meet rapidly growing demand in Venezuela.

 

Posted in Packaging DesignComments Off on Venezuela’s first ambient yogurt uses barrier PET packaging

Malibu Red gets groundbreaking design

To increase shelf appeal and consumer interest for its new addition to the Malibu family, France-based beverage manufacturer Pernod Ricard looked to Eastman Chemical Company and Embrace copolyester when creating labels for Malibu Red, a rum and tequila liqueur. Embrace offers superior clarity and high gloss to showcase graphics as well as eye-catching 360-degree graphic capabilities and high print definition for maximum shelf appeal.
Pernod Ricard wanted to maintain a consistent brand image with its other products while developing a unique look and feel to grab consumer attention on the shelves. Eastman Embrace copolyester helps differentiate products by promoting brand image, increasing sales, attracting consumer attention and encouraging brand loyalty.
“Malibu Red is pushing the boundaries of existing categories so we wanted a groundbreaking design,” says Valérie Chhoeu, global brand manager, Malibu. “Unlike the traditional opaque white sleeve and bottle Malibu is known for, the see-through sleeve and silver and red colors bring a modern, premium feel to the Malibu Red bottle.”

Tough material, bold colors
The toughness, clarity and printability of Eastman Embrace copolyester made it a good fit for the label’s high-end look and feel. To achieve the mirror-image, metallic silver and red look, the image was reverse-printed on the clear, water-like label to bring out bold colors and enhance graphics. Embrace allows for surface printing with existing technology and without special pretreatment.
“The shrink memory of Eastman Embrace copolyester is ideal for the bottle, which has a long base and a short, narrow neck,” says Alan Wolk, vp of innovation and technical support with Gilbreth, a subsidiary of Cenveo Corporation and a shrink sleeve label manufacturer in Croydon, PA, which prints Malibu Red bottle labels. “The print characteristics of Embrace marry perfectly with the bottle.”
Eastman Embrace copolyester has greater than 75 percent ultimate shrinkage, making shrinkage around the neck possible. In addition, with its maximum shrinkage potential and ability to shrink around highly contoured or complex containers, brand owners can potentially eliminate secondary packaging, such as tamper-evident bands and plastic rings, when using Embrace.
“Packaging drives sales and attracts consumer attention on retailer shelves,” says Ronnie Little, market development manager, specialty plastics packaging, Eastman Chemical Company. “We are pleased the Eastman Embrace family of resins can provide opportunities to enhance brand experience through increased functionality and sustainable packaging.”
Recipe for success
The result of this collaboration with Eastman, Malibu and Gilbreth is a product with a high-end, vibrant label that gives a distinctive shelf presence and differentiates itself from competitive products.
“A consumer makes a purchase decision within just a few seconds, and eye-catching graphics on a product is one way to get their immediate attention,” says Wolk.
Malibu Red is currently available in the United States, the United Kingdom, Ireland, Austria, Portugal, South Africa and the Netherlands.

 


Posted in Packaging DesignComments Off on Malibu Red gets groundbreaking design

Staeger comes up with pack solution for Asda Xmas cakes

Staeger Clear was behind a new range of Christmas cake packaging for Asda.

The clear packaging specialist linked up with Greencore Cakes & Desserts. Traditionally the protective collars were produced on folding boxboard with a grease resistant barrier to help minimise staining the printed branding and back of pack information.

According to Staeger, this format carried a risk that grease could wick through the board’s raw edges.

For 2013 Asda wanted to eliminate this issue completely. The solution was to surface print on to food contact white re-cycled PET made from a minimum of 50% post consumer waste.

Staeger added that the development provides a complete barrier with “no possibility of wicking”.

Posted in Packaging DesignComments Off on Staeger comes up with pack solution for Asda Xmas cakes

Morrisons’ wine, beer and spirits range revamped by Elmwood

Design consultancy Elmwood has worked with Morrisons on the re-launch of the supermarket giant’s range of own brand wines, beers and spirits.

The aim is to make the supermarket a “true wine destination” and every wine brand has been revamped to suit “every occasion and price point”. Accessibility was another key requirement.

Elmwood’s solution was to create a distinctive labelling concept. For wines by the grape, Elmwood’s designers used handcrafted chalkboard typography, engaging customers with familiar visual language. For those by region, bold block colouring and travel stamps were teamed with visually appealing fonts to communicate the flavours.

Martyn Hayes, designer director at Elmwood said: “It was really important to understand the design cues that resonate with customers when buying regional wines, whilst also giving the wines an own-able look and feel. The project was a great opportunity to use an array of illustrators and typographers to bring our ideas to life.

“It was also really interesting researching the wine regions and developing concepts to capture stories that would appeal to everyone from novices to connoisseurs alike.”

Claire Williams, head of design at Morrisons said, “The success of this re-launch has been the result of a great collaborative effort, cemented by the fantastic knowledge and expertise of Morrisons’ wine buyers. We’re thrilled with the way Elmwood’s designs not only convey Morrisons’ expertise in the wines, but also make shopping for wine easier and more enjoyable for all types of customers.”

Posted in Packaging DesignComments Off on Morrisons’ wine, beer and spirits range revamped by Elmwood

Dragons’ Den popcorn brand turns to NXL for new packs

A brand that featured on the BBC’s Dragons’ Den show has turned to NXL Design to create its packaging.

Love Da Popcorn secured Dragons’ Den panelist Peter Jones as an investor. The companywas founded by Christian Hartmann, Martin McLaughlin and Tom Callard.

An entirely new packaging format was needed and NXL created a filled popcorn packaging format combining an inner box and outer film.

According to NXL , a specialised triple-laminate metallic material was chosen as it could be wrapped very tightly around the inner box without ripping at the corners. It also has “excellent seal integrity ensuring shelf-life is increased”, can withstand air pressure extremities and can be produced with a matte finish.

Design director at NXL Phil Parkinson said: “The challenge was to create a packaging format that was not only functional, but also on-point visually. With a captive audience on-board airline flights, it is the ideal opportunity to sell the product and also promote the brand. That is why it was so important to create a memorable pack that conforms to the unique parameters of the sales environment.”

Posted in Packaging DesignComments Off on Dragons’ Den popcorn brand turns to NXL for new packs

Cider brand Merrydown gets refreshed look from Ziggurat

Cider maker Merrydown has turned to Ziggurat Brands to refresh its branding.

The design agency was tasked with creating a look that would reach out to new drinkers while not losing Merrydown’s established customer base.

Dan Kimmins, design director at Ziggurat, said: “Consumer research indicated an enthusiasm for the jovial, light-hearted personality of this brand, and so we decided to embrace this aspect  of the  brand. Merrydown is a relatively young company with an idiosyncratic history, in a market where most companies are three or four centuries old – our design plays on the fun, irreverent side of the brand.”

The labels incorporate a dancing, fiddle-playing fox. According to Ziggurat, a deep red is the colour of eating apples and provides stand-out in a segment dominated by yellows and greens. The violin is an apple with two bites taken from either side.

Merrydown launched the fresh brand on a new 500ml bottle and a new blackcurrant variation. It is listed in Morrisons, Tesco and Sainsbury, and sold in English Heritage venues as well as outlets of The Garden Centre Group.

 

Posted in Packaging DesignComments Off on Cider brand Merrydown gets refreshed look from Ziggurat

Asda launches roast-in-the-bag chickens with FFP packs.

Asda has introduced a new roast-in-the-bag chickens in packs produced by FFP, the flexible packaging specalist.

The flexibles group worked with food company Faccenda, who had, according to FFP, been challenged by Asda to come up with a “truly innovative packed product”.

The new line is part of Asda’s premium Butcher’s Choice range and uses FFP’s Estercook packs, which are produced in conjunction with film partner DuPont Teijin Films.

They allow people to cook a whole chicken, from scratch, without ever having to handle the raw bird, overcoming a hurdle for those who are uncomfortable handling raw chicken or are not confident in storing it.

According to FFP, the pack needs to be pierced once, then placed into the oven and left to cook in one of seven available flavoured coatings.

In a statement, the company said: “The pack forms a chamber around the bird, keeping the inside of the oven clean and allowing the moisture and flavourings from the chicken to surround and permeate the flesh.

“The chicken skin will brown within the pack, and customers can choose to open the pack a few minutes before the end of cooking if they want a crispy finish.”

The company said that Asda is supporting the launch with a campaign called ‘Love Your Leftovers’, aimed at cutting waste; each bag is printed with a QR code and a recipe idea, plus on-line video tips from Jim Viggars, Asda’s head of meat quality.

Posted in Packaging DesignComments Off on Asda launches roast-in-the-bag chickens with FFP packs.



Food & Drink Business Conference & Exhibition 2015

Food & Drink Event Videos

Upcoming Events

  • February 25, 2017Golositalia & Aliment & Equipment
  • February 26, 2017Gulfood
  • March 3, 2017DETROP 2017
  • March 6, 2017Sibab Portugual 2017
AEC v1.0.4

Jobs: Food Packaging

The Magazine

F&D Business Preferred Suppliers

Advertisements