Absolut have stepped away from fruity packaging in their flavoured vodka range and opted for flavour depiction instead, in a move regarded by brand owner Pernod Ricard (PR) as “our
Packaging Design
Pi Global were briefed to create a strongly branded Apetina range. The aim was to create a clear visual communication hierarchy and segmentation system established for the ever increasing portfolio
Pet food brand Whiskas has unveiled new packs highlighting its partnership with Worldwide Fund (WWF) for Nature The on-pack campaign was created by independent integrated agency Incahoots and the
Fruit juice supplier Cawston Press has replaced the packaging of its juice impulse cartons from the 250ml packs with straws to resealable 330ml Tetra Prisma Aseptic cartons. Developed by
Design agency Totality GCS will produce around 4000 final product packaging mock-ups for supermarket retailer Morrisons this year The project aims to save Morrisons time and money during new-product developments,
DUBLIN, Ireland] – The International Craft Brewing and Distilling Convention inspired hearts and minds with an impressive craft brewing and distilling educational programme last weekend from 18 – 20 of
Designed by Supperstudio, Spain Eroski Cooking is an innovative project; a new method of cooking in three steps. First, choose your main dish. Then choose your accompaniments, and lastly, finish
Designed by Atipus, Spain. Traditionally, in November, coinciding with the celebration of the slaughtering of the pig, the ‘Vi Novell’ is bottled. This is a fresh and fruity wine which
Premium organic juice company Vital Juice is debuting a line of cold-pressed, organic juices. Each bottle uses 100% organic, non-GMO fruits and vegetables without added sugar, fillers, flavours or pasteurisation.
Galaxy is launching a new packaging design following the reintroduction of its classic strap-line Why have cotton when you can have silk? earlier this year. This summer will also see
Cadbury Dairy Milk is adding to the sharing bags category with the launch of Cadbury Dairy Milk Pebbles in August. Cadbury Dairy Milk Pebbles are small pebble-shaped bites of milk
Designed by Xcentric Design, Serbia. Cvetić Amoretić – Flower biscuit topped with chocolate “Amoretti” is a brand from producer of confectionery products situated in Vranje (South of Serbia). “Cvetić Amoretić”
Designed by BMatija Blagojevic Branding and packaging design for Belgium cranberry juice “ZEST”. Zest is a low calorie superfruit juice sweetened with Stevia that was developed to satisfy the most
Designed by We Are Pure, United Kingdom. PURE GIVES GO FRU YOGURT POUCHES A FRUITFUL LAUNCH Packaging design agency Pure has developed the brand name and packaging for new fruit
Designed by BREAK, Italy. Scenario: Sanpellegrino keeps in its brand extension policy in order to enforce its strategical presence on the market. Communication objectives: Elaborating a brand identity able to
Designed by BOB STUDIO, Greece / United Kingdom. Brand and packaging design for LIA extra virging olive oil producing company. The logo refers to the traditional way and means used
Designed by Viewpoint, Russia. Chao-Cocoa is a story for adults, which sometime were children, were magicians and robbers, knights and princess. For those, who remember, how fun was to
Hennessy V.S celebrates the third installment of the brand’s limited edition bottle series by unveiling a design created by world-renowned Brazilian artists Otavio and Gustavo Pandolfo, better known as Os
Designed by Basile Advertising, Italy. 4Voglie is a line of Italy ice cream. The top and body of each package are decorated with simple, one color graphics, different for each
Designed by CARTILS, The Netherlands / United Kingdom Harry Brompton’s ice tea; an instant classic Unique in the world as a premium alcoholic ice tea, Harry Brompton’s was launched this
Designed by Gaia Miacola, Italy Molino Andriani are Italian specialists in organic and gluten free flour. Felicia Bio is their main brand, that includes 2 new recipes in different shapes:
Designed by ALEXANDROV DESIGN HOUSE, Russia. Redesign of the famous brand of cognac. Cognac «Bastion» is made from premium French distillates according to classical technology.
Designed by Hangar Design Group, Italy Hangar Design Group designed the labels for Corte Giara, brand of Allegrini Estates, internationally
A.M. Braswell Food Co. wanted to improve its salad dressing, but it needed some new ingredients on its packaging line.
It’s now more than 400 years since the first recorded printed labels were being produced. At that time they would
Designed by Maija Sardiko, Jura Afanasjevs, Caoimhe Lavelle, Amanda Lennon and Shannen Jalal, Ireland. The concept behind the PositiviTea brand is ‘Tea Fixes Everything’.
Designed by Daniel Brokstad, Norway. Created as Procontra. Graphic Design: Daniel Brokstad Text: Nick Hegreberg Marketing coordinator: Rune Langemyhr Lervig started their
– Designed by Tamara Mihajlovic, Serbia. – BEEloved is a perfect brand name, synonim for luxury and quality. The name itself is
Designed by Olga Samsonenko, Ukraine. Art Director: Olga Samsonenko Designer: Nadia Diachenko To develop new integrated brand identity for «Hercules» products including
Designed and illustrated by Steve Simpson, Ireland. Chilli Sauce Labels designed and illustrated for Mic’s Chilli.
Ground-breaking gift box wins Bronze Design Lion at Cannes Lions and FABulous award at FABs LONDON, 27 June 2013 – Bacardi
Designed by Smudge, United Kingdom. Designer: Grant Wright Corinium Ales has unleashed its invading task force to market. Corinium Gold, Centurion
Designed by CARTILS, The Netherlands / United Kingdom. As Europe’s best selling beer, Baltika decided to add 2 new line extensions for the
Designed by Socitetat de Disseny, Spain. Packaging for artisanal ice cream company. It highlights the product’s handcraft look as a differentiating element.
Georgia’s Choice gluten-free convenience foods range has launched new look packs developed by branded packaging design agency 3Monkey. 3Monkey has
UK bakery Clayton Park has turned to NXL Design and National Flexible to revamp the packaging across its range of
Design agency Blue Marlin has revamped the packaging for Nestlé’s new Maggi Just for 2 range of recipes The new
Corrugated group Saica Pack has helped boost sales for Loddon Brewery with a redesign of its presentation packs The group’s
Foster’s has had its packs revamped by integrated marketing agency Incahoots, as part of the beer brand’s 125th anniversary celebrations
For the first time in more than a decade, evian natural spring water has redesigned its bottle. Sleeker and
Britvic and PepsiCo have announced the launch of a new stimulant energy drink into the UK market: AMP Energy powered
Arla Denmark is pilot-launching Arla Bubble Latte, a milk drink, in all 7-Eleven retail stores around Denmark. The inspiration for
Powerade Zero is the first ready-to-drink sports drink brand to launch an on-the-go product that allows people to turn water
Starbucks cafes across Canada will offer a newly named Starbucks True North Blend/Starbucks Mélange Nordique Blonde Roast coffee as
Yogurt brand Chobani has launched 14 new flavours in the US. New flavours include 6oz cups of Chobani Greek
Cadbury Crispello is adding a new flavour to its range, with the launch of Cadbury Crispello Vanilla Velvet in July.
A team of fine dining experts, including the world’s foremost water sommelier Martin Riese, has created Beverly Hills 9OH2O, the
Evian is releasing new ‘Wimbledon Whites’ packaging featuring Maria Sharapova. The packaging is part of the Official Water of Wimbledon’s
Pearlfisher London has created the new brand identity – including strategy, brand architecture and tone of voice – for Genius,
The sea is full of plastic waste but one man has come up with an idea to turn that material
Simon Creasey explores the growing trend to bring reseal technology into packaging – why are brands doing it, and what
Designed by Kiss Zsombor, Hungary. “300” was designed for a pinot noir selection of Anonym winery, Etyek, Hungary. It’s a
Benjamin Punchard, senior global packaging analyst for Mintel — Packaging Digest, 5/1/2013 12:25:00 PM Choosing a beverage is about to
Designed by P&W Design Consultants, United Kingdom. Creative Director: Simon Pemberton P&W DESIGNS TESCO FINEST ROAST & GROUND COFFEE BAGS
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