FDBusiness.com

To mark the 125th anniversary of its flagship Coca-Cola brand on May 8th, The Coca-Cola Company has embarked upon an extensive series of innovative, cultural events and exclusive collaborations throughout the year and around the globe.

“We would not have reached this milestone without those who love our brands, because everyone who has enjoyed a Coca-Cola in the past 125 years has played a part in helping us refresh the world,” says Muhtar Kent, chairman and chief executive of The Coca-Cola Company. “Throughout this year, we want to celebrate by thanking the people around the globe who have made the brand what it is today. To our associates, customers, partners and everyone who loves Coca-Cola, we thank you.”

In addition to music, art and entertainment events, the 125th anniversary milestone, will also be celebrated by the release of limited edition packaging in select markets around the world. Worldwide, people can now enjoy the Coca-Cola heritage archives through the new Virtual Museum, an online 360-degree tour of the never-before-seen Coca-Cola archives.

While celebrating the history of its famous brand, The Coca-Cola Company is also looking to the future through its 2020 Vision development strategy with its bottling partners. As part of the 2020 Vision, the company plans to double its system revenue from 2010 to 2020 thus accomplishing in ten years what has taken the first 125. The company has also set sustainability goals as part of its commitment to being a good steward of the environment and a partner with communities around the world.

Coca-Cola was created on May 8th, 1886 in Atlanta, Georgia by Dr John S Pemberton and first served at Jacob’s Pharmacy.