FDBusiness.com

Cereal Partners Worldwide to Adopt Colour-coded Labelling on Nestlé Breakfast Cereals in the UK

 Breaking News
  • Orkla Moves into New HQ Orkla, the Nordic region’s largest branded consumer goods company, has moved into new headquarters in Oslo, Norway. The move marks a new era in the company’s history, with Orkla’s businesses in Norway now assembled under one roof. More than 900 Orkla employees are based in the new office premises. “The building we are now moving into is [...]...
  • New Heads For Carlsberg Group’s European Businesses Lars Lehmann has been appointed as Executive Vice President (EVP) for Carlsberg Group’s Eastern European region and as a member of the global brewer’s Executive Committee (ExCom). He will replace Jacek Pastuszka, who will change from EVP Eastern Europe to Western Europe, while current Western Europe EVP Chris Warmoth reverts to Group Strategy as EVP. Effective [...]...
  • Rising Prices Drive Irish Grocery Sales Growth The latest figures from Kantar Worldpanel show the Irish grocery market grew by 3.5% in the 12 weeks to 24 February 2019, putting the sector on a solid footing as the UK finalises preparations to leave the EU. After a prolonged period of deflation, an upward trajectory in grocery prices is making a significant contribution [...]...
  • New EU Rules to Ensure Fairness in the Food Supply Chain The European Parliament has approved a new set of EU rules that will blacklist practices, such as late payments for delivered products, late unilateral cancellations or retroactive order changes, refusal by the buyer to sign a written contract with a supplier and the misuse of confidential information. Threats of retaliation against suppliers, for instance delisting [...]...
  • Mondelēz International Invests in Prebiotic Functional Snacks Mondelēz International has taken a minority investment in Uplift Food, a US-based early-stage start-up focusing on prebiotic functional foods. This is the first venture investment the company is making as part of SnackFutures, the company’s innovation and venture hub aimed at unlocking snacking growth opportunities around the world. A key pillar of the company’s consumer-centric growth [...]...

Cereal Partners Worldwide to Adopt Colour-coded Labelling on Nestlé Breakfast Cereals in the UK

Cereal Partners Worldwide to Adopt Colour-coded Labelling on Nestlé Breakfast Cereals in the UK
October 12
09:29 2017

Nestlé breakfast cereals in the UK will begin to carry the UK Government’s colour-coded labelling from October. The full roll out is expected to be completed by early 2018, according to Cereal Partners Worldwide (UK), which makes Nestlé breakfast cereals. Cereal Partners Worldwide (UK) is a joint venture owned by Nestlé and General Mills.

Gharry Eccles, UK Regional Vice President of Cereal Partners Worldwide (CPW), says: “We are proud to offer consumers nutritious and tasty cereals to enjoy every day. We have provided consumers with clear nutritional information in a monochrome format on front of pack for many years. The decision by CPW to adopt colour-coded labelling in the UK aligns the Nestlé cereals range with what has become the common UK labelling scheme. It is also in line with other Nestlé products in this market, providing consumers with a consistent approach to nutrition labelling in the UK.”

Stefano Agostini, CEO of Nestlé UK & Ireland, comments: “Nestlé welcomes Cereal Partners Worldwide’s decision to adopt colour-coded labelling on its breakfast cereals sold in the UK. Nestlé UK has been a long standing supporter of the colour-coded nutrition labelling scheme ever since 2013 when it was adopted on Nestlé wholly owned products. It has always been Nestle’s ambition to see the UK Government scheme on all Nestle branded products in the UK.”

Earlier this year, it was announced that Nestlé breakfast cereals would see a reduction of a further 10% in the average sugar content across the range by the end of 2018, in addition to the 15 percent reduction already achieved since 2010.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements