FDBusiness.com

Cereal Partners Worldwide to Adopt Colour-coded Labelling on Nestlé Breakfast Cereals in the UK

 Breaking News
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...
  • High Quality Content Sees Packaging Innovations London Break Records Packaging Innovations and Luxury Packaging London celebrated its 10th anniversary with standout show content. This included launching three brand-new features, advancing the sustainability debate with a focus on plastic alternatives, and welcoming more exhibitors than ever before. As a result, the show, which returned to London Olympia recently, boasted a nine percent increase in visitor numbers, with more than 4,700 [...]...
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...

Cereal Partners Worldwide to Adopt Colour-coded Labelling on Nestlé Breakfast Cereals in the UK

Cereal Partners Worldwide to Adopt Colour-coded Labelling on Nestlé Breakfast Cereals in the UK
October 12
09:29 2017

Nestlé breakfast cereals in the UK will begin to carry the UK Government’s colour-coded labelling from October. The full roll out is expected to be completed by early 2018, according to Cereal Partners Worldwide (UK), which makes Nestlé breakfast cereals. Cereal Partners Worldwide (UK) is a joint venture owned by Nestlé and General Mills.

Gharry Eccles, UK Regional Vice President of Cereal Partners Worldwide (CPW), says: “We are proud to offer consumers nutritious and tasty cereals to enjoy every day. We have provided consumers with clear nutritional information in a monochrome format on front of pack for many years. The decision by CPW to adopt colour-coded labelling in the UK aligns the Nestlé cereals range with what has become the common UK labelling scheme. It is also in line with other Nestlé products in this market, providing consumers with a consistent approach to nutrition labelling in the UK.”

Stefano Agostini, CEO of Nestlé UK & Ireland, comments: “Nestlé welcomes Cereal Partners Worldwide’s decision to adopt colour-coded labelling on its breakfast cereals sold in the UK. Nestlé UK has been a long standing supporter of the colour-coded nutrition labelling scheme ever since 2013 when it was adopted on Nestlé wholly owned products. It has always been Nestle’s ambition to see the UK Government scheme on all Nestle branded products in the UK.”

Earlier this year, it was announced that Nestlé breakfast cereals would see a reduction of a further 10% in the average sugar content across the range by the end of 2018, in addition to the 15 percent reduction already achieved since 2010.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements