FDBusiness.com

Nestlé breakfast cereals in the UK will begin to carry the UK Government’s colour-coded labelling from October. The full roll out is expected to be completed by early 2018, according to Cereal Partners Worldwide (UK), which makes Nestlé breakfast cereals. Cereal Partners Worldwide (UK) is a joint venture owned by Nestlé and General Mills.

Gharry Eccles, UK Regional Vice President of Cereal Partners Worldwide (CPW), says: “We are proud to offer consumers nutritious and tasty cereals to enjoy every day. We have provided consumers with clear nutritional information in a monochrome format on front of pack for many years. The decision by CPW to adopt colour-coded labelling in the UK aligns the Nestlé cereals range with what has become the common UK labelling scheme. It is also in line with other Nestlé products in this market, providing consumers with a consistent approach to nutrition labelling in the UK.”

Stefano Agostini, CEO of Nestlé UK & Ireland, comments: “Nestlé welcomes Cereal Partners Worldwide’s decision to adopt colour-coded labelling on its breakfast cereals sold in the UK. Nestlé UK has been a long standing supporter of the colour-coded nutrition labelling scheme ever since 2013 when it was adopted on Nestlé wholly owned products. It has always been Nestle’s ambition to see the UK Government scheme on all Nestle branded products in the UK.”

Earlier this year, it was announced that Nestlé breakfast cereals would see a reduction of a further 10% in the average sugar content across the range by the end of 2018, in addition to the 15 percent reduction already achieved since 2010.