FDBusiness.com

China to Become Ireland’s Next Billion Euro Food and Drink Market

 Breaking News
  • Chivas Brothers Opens New Head Office Chivas Brothers, the Scotch whisky business of Pernod Ricard, has opened a new 27,000 sq ft head office in the centre of Glasgow. Jean-Christophe Coutures, chairman and chief executive of Chivas Brothers, says: “We need to keep moving with the times and this is the beginning of a new and exciting chapter for Chivas Brothers [...]...
  • Unilever Achieves 100% Renewable Electricity Across Five Continents Unilever has announced that its factories, offices, R&D facilities, data centres, warehouses and distribution centres across five continents are now powered by 100% renewable grid electricity. As far as possible, Unilever’s transition to renewable electricity has been delivered through supporting the development of local renewable energy markets, with 38% of its grid electricity supplied through [...]...
  • Landmark Court Ruling Opens the Way For Launch of Signum® by Quinn A recent landmark patent ruling has heralded the launch of Signum® by Quinn, a mono PET plastic tray.  The arrival of Signum® by Quinn follows a long and successful patent challenge by Irish plastic packaging manufacturer Quinn Packaging, against patents held by Klöckner Pentaplast and Faerch. In July the Intellectual Property Enterprise Court (IPEC) in [...]...
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...

China to Become Ireland’s Next Billion Euro Food and Drink Market

China to Become Ireland’s Next Billion Euro Food and Drink Market
September 14
09:30 2016

China will become the first billion euro market for Irish food and drink exports outside of the UK within the next three years, according to Bord Bia CEO, Aidan Cotter. Mr Cotter made the remarks as Bord Bia announced the opening of a second office in the region. With its Shanghai hub serving the Chinese market, a new base in Singapore will now focus on the South and East Asian countries of Indonesia, Vietnam, Malaysia, The Philippines, Thailand, Singapore, Japan and Korea.

“Given that Irish food and drink exports to China have grown tenfold in ten years to reach €654 million, we are confident China will be a €1 billion market in the next three years. China is currently our second largest market for pork and dairy, while it remains a valuable and increasingly important market destination for Irish seafood,” said Mr Cotter.

Bord Bia recently launched a major new digital campaign to directly promote Irish dairy products to China’s online shoppers and influencers. This is the first consumer-facing campaign undertaken by Bord Bia in China. In its initial phase, it is expected to reach in excess of 33 million Chinese consumers through a series of online ads, promotions and targeted blogger engagement.

Bord Bia carried out extensive research in the market ahead of the campaign launch. This included over 300 hours of in-field research across three cities, 14 brand clinics, 36 stores and 48 homes to monitor Chinese consumers’ eating and shopping habits.

The growth potential of South-East Asia for food and drink exports had been identified by Bord Bia and Irish companies alike in recent years. To effectively leverage the opportunity, Bord Bia has now established a second office in the region that will help build business for Irish exporting companies, particularly dairy, meat and seafood. With its relatively small population, Singapore is currently one of the largest importers of Irish food and drink in the region. It also boasts a large manufacturing base and a significant trading influence in the region.

Speaking in Singapore this weekend, the Minister of Agriculture, Food and the Marine, Michael Creed TD, said the opening of the office was testament to the government’s ambition to meet the targets set out in Food Harvest 2020 and FoodWise 2025 to grow the Irish food exports.

“From here Bord Bia will have its finger on the pulse of the Asian economy and the office will be the launch-pad for Irish food and drink exporters to explore new opportunities in the region. I believe the investment will pay handsome dividends in the coming years as Bord Bia builds new contacts, gathers market insight and assists companies find new customers,” said Minister Creed.

Aidan Cotter added: “The opening of our new office in Singapore represents the industry’s ambition for the South-East Asia market. With a growing economy and a steadily-increasing population that currently stands at 600 million, the region offers huge growth potential at a time when our food and drink industry drives forward to realise its ambition of increasing exports by 85%.”

“Exports to Singapore itself have been growing steadily since 2010; from €21 million then to almost €33 million in 2014. While growth was dominated by dairy, beverages and pigmeat, the range of products extends to prepared foods, seafood and sheepmeat,” Mr Cotter continued.

“With a population of 5.5 million and a land size of 719 sq. kilometres, Singapore is smaller than Co. Louth. However, it has a population density over five times that of Co. Dublin. Furthermore, a GDP per capita of approx. €49,000 makes it the richest in the region and an ideal customer profile for premium, high quality Irish food and drink exports.”

Singapore also has the world’s highest percentage of millionaires, with one out of every six households having at least a million US dollars in disposable wealth, excluding property, business and luxury goods.

Bord Bia recently recruited Sligoman, Ciarán Gallagher, to head up the office in Singapore. Ciarán has spent the last four years working for Glanbia Nutritionals Ingredient Technologies in China and is a graduate of the prestigious Farmleigh Fellowship, which aims to equip young Irish professionals with the business, cultural and communication skills needed to succeed in the Asian marketplace.

CAPTION:

Pictured (left to right): Aidan Cotter, Minister Michael Creed and Ciaran Gallagher.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements