FDBusiness.com

China to Overtake USA as Global Packaged Water Leader

 Breaking News
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...
  • UK Food-to-go Market to Reach £23.5 Billion by 2022 The UK’s food-to-go sector is in rude health and will be worth £23.5 billion by 2022, up from £17.4 billion in 2017, according to IGD, as shoppers’ preference for eating on the move shows no signs of slowing down. IGD’s food-to-go research splits the market into five segments, with the organisation’s latest forecasts suggesting particularly strong [...]...
  • Irish Food Companies Encouraged to ‘Think Digital’ and Maximise Online Retail Opportunity Bord Bia has announced a partnership with the Digital Marketing Institute to offer Irish food and drink companies an opportunity to grow and develop their online presence with a view to increasing brand awareness and sales. ‘Think Digital’ is a 6-month digital marketing programme available to all Irish food and drink companies designed specifically to address the [...]...
  • Norwegians Sceptical About Ready-to-eat Food Around 40% of Norwegian consumers agree with the statement that industrially produced food is unhealthy, according to the results of a survey conducted by Kantar TNS on behalf of Orkla. Nine out of 10 think that the food they prepare themselves is better than industrially produced food, while close to half think that the industry [...]...
  • Mandatory CCTV in All Slaughterhouses Under New Animal Welfare Plans CCTV will be mandatory in all slaughterhouses in England under new plans recently announced by Environment Secretary Michael Gove, as he outlined a series of measures to cement the UK’s position as a global leader on animal welfare. The proposals will deliver a manifesto commitment for CCTV to be required in every slaughterhouse in England [...]...
  • £3.7 Billion Worth of Discounts Disappear From UK Supermarket Shelves as Promotions Fall to Lowest Levels in 10 Years The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report by IRI, the provider of big data and predictive analytics [...]...

China to Overtake USA as Global Packaged Water Leader

China to Overtake USA as Global Packaged Water Leader
August 23
10:28 2013

Packaged water consumption in China continues to skyrocket. In just seven years China has doubled its share of the global packaged water market, and by the end of 2013 is forecast to topple the US from the leading position, according a new report by Canadean.

With under a two billion litre difference recorded in 2012, by the end of 2013 China is forecast to be one billion litres ahead of the US. In per capita terms, however, the picture is very different. Canadean’s latest research shows that China is running well below the global packaged water average of 30 litres per head, and at only around one-fifth of that of the US. A scenario which strongly highlights the huge potential for the future growth of China’s packaged water market.

The main thrust behind the surge in packaged water consumption in China lies in the mineralised water (table water with added minerals) and mineral water segments. Increasing consumer health consciousness has seen mineralised water accelerate over the decade to claim a 42% market share. More recently, a notable shift to mineral water is emerging as consumers become more aware of the health benefits of consumption.

Producers are increasingly mindful of this new trend and are seeking out high quality natural mineral water sources in order to underline the image of their brands. A leading Chinese domestic player, Jingtian, even turned its sights overseas, investing in a production base in Scotland in 2012.

Canadean’s research highlights that the producers behind the leading brands such as Kangshifu (Tingyi Holding Corp), Nongfushanquan (Zhejiang Nongfushanquan Water Co Ltd), Ice Dew (Coca-Cola) and Yibao (China Resources Enterprises) will be instrumental in driving future category growth. The focus is likely to be increasingly on value-added mineral products, which offer a more favourable profit margin.

Continued investment in production expansion and improvement of distribution networks can be expected to fuel the competitive energy in the packaged water market. From a consumer point of view, aside from the health benefits of packaged water, its affordability, particularly in a climate of slowing economic growth, will be highly attractive.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements