Chinese Food Giant Diversifies into Wine

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Chinese Food Giant Diversifies into Wine

Chinese Food Giant Diversifies into Wine
June 27
10:08 2012

Bright Food, one of China’s largest food groups, is diversifying into the wine sector by acquiring a 70% stake in Diva Bordeaux for an undisclosed sum. The move is in line with the Chinese group’s strategy of developing globally.

Bright Food recently acquired 60% of Weetabix Food Company, the second largest branded manufacturer by value of ready-to-eat cereals and cereal bars in theUK, from private equity firm Lion Capital for an enterprise value of £1.2 billion.

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