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Cider brand Merrydown gets refreshed look from Ziggurat

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Cider brand Merrydown gets refreshed look from Ziggurat

November 04
11:38 2013

Cider maker Merrydown has turned to Ziggurat Brands to refresh its branding.

The design agency was tasked with creating a look that would reach out to new drinkers while not losing Merrydown’s established customer base.

Dan Kimmins, design director at Ziggurat, said: “Consumer research indicated an enthusiasm for the jovial, light-hearted personality of this brand, and so we decided to embrace this aspect  of the  brand. Merrydown is a relatively young company with an idiosyncratic history, in a market where most companies are three or four centuries old – our design plays on the fun, irreverent side of the brand.”

The labels incorporate a dancing, fiddle-playing fox. According to Ziggurat, a deep red is the colour of eating apples and provides stand-out in a segment dominated by yellows and greens. The violin is an apple with two bites taken from either side.

Merrydown launched the fresh brand on a new 500ml bottle and a new blackcurrant variation. It is listed in Morrisons, Tesco and Sainsbury, and sold in English Heritage venues as well as outlets of The Garden Centre Group.

 

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