FDBusiness.com

Clear Label Leads Top 10 Trends for 2015 10 Food Trends Worth Watching

 Breaking News
  • Patent War Looms as Cannabis Legalisation Spreads The recent legalisation of recreational marijuana use in Canada indicates a broader trend of a move towards legalisation, opening up a brand new multi-billion dollar market. Currently, 22 states in the USA have legalised marijuana for medicinal use, with nine states and the District of Columbia having legalised marijuana for both recreational and medicinal use. [...]...
  • New Food Lounge Opened at Moy Park Grantham Moy Park has unveiled its new Food Lounge at its Grantham processing facility following a £450,000 investment. The creative space includes a state-of-the-art kitchen, BBQ area, culinary library and a breakout area for customers. The Lounge will be used by the company for food innovation and development. The opening comes as Moy Park launches its latest [...]...
  • Better Juice Reduces All Types of Sugar in Juice Better Juice has developed innovative technology to reduce the load of simple sugars in orange juice. The patent-pending enzymatic technology uses all-natural ingredients to convert monosaccharides and disaccharides (fructose, glucose, and sucrose) into prebiotic and other non-digestible fibers and sugars, while keeping the juicy flavour of the beverage. Popular juices, such as orange juice and apple [...]...
  • Hilton to Purchase 50% of Leading Vegetarian Manufacturer Hilton Food Group, the leading specialist international food packing business supplying major food retailers in Europe and Australia, has agreed to purchase a 50% shareholding in Dalco Food, a leading vegetarian product manufacturer based in Oss, the Netherlands. Hilton has agreed to enter into a joint venture agreement with Dalco’s shareholders, which includes an option [...]...
  • Great British Cheese Awards Winners Announced The winners of the Great British Cheese Awards have been announced. The Great British Cheese awards were established three years ago to celebrate the best of British cheese produced and distributed by independent cheese makers and retailers and this year, both established artisan brands and new cheesemakers have taken top awards. The category winners are: Artisan Producer – Tenacres, [...]...

Clear Label Leads Top 10 Trends for 2015 10 Food Trends Worth Watching

October 27
10:21 2014

Duiven, The Netherlands — “From Clean to Clear Label” and “Convenience for Foodies” lead the Innova Market Insights food & beverage Top 10 Trends list for 2015. Innova Market Insights will present these trends in a webinar on November 6 (4pm CET, 10am EST). Register here!10 Food Trends Worth Watching for 2015 by Innova Market Insights

The Top Ten Trends likely to impact the food industry in 2015 and beyond have been identified by Innova Market Insights from its ongoing analysis of key global developments in food and drink launch activity worldwide. In previous years, the market researcher has consistently identified upcoming trends to watch, including “Sustainability” in 2008, “Free-From Rises” in 2010, “Return to Softer Claims” in 2011, and “Location, Location, Location” in 2012, all of which have developed further and continue to have a significant effect on the industry today.

The Top 10 Trends likely to impact the food industry in 2015 and beyond have been identified by Innova Market Insights from its ongoing analysis of key global developments in food and drink launch activity worldwide.

“The move from ‘clean’ to ‘clear’ labeling is a key trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency,” reports Lu Ann Williams, Director of Innovation at Innova Market Insights. “Meeting the needs of the Millennial consumer has also become a key focus, as has targeting the demands of the gourmet consumer at home, re-engineering the snacks market for today’s lifestyles and combating obesity with a focus on positive nutrition.”

Top food and beverage trends for 2015 are led by:

  1. From Clean to Clear Label. Clean label claims are tracked on nearly a quarter of all food and beverage launches, with manufacturers increasingly highlighting the naturalness and origin of their products. With growing concerns over the lack of a definition of “natural,” however, there is a need for more clarity and specific details. Consumers, retailers, industry and regulators are all driving more transparency in labeling.
  2. Convenience for Foodies. Continued interest in home cooking has been driven by cooking shows on TV and by blogging foodies. It is seen as fashionable, fun and social, as well as healthy and cost-effective. It has driven demand for a greater choice of fresh foods, ingredients for cooking from scratch and a wider use of recipe suggestions by manufacturers and retailers.
  3. Marketing to Millennials. The so-called Millennial generation, generally aged between 15 and 35, now accounts for about one-third of the global population and is tech savvy and socially engaged. They are well informed, want to try something different and are generally less brand loyal than older consumers. They want to connect with products and brands and know the story behind them.
  4. Snacks Rise to the Occasion. Formal mealtimes are continuing to decline in popularity and growing numbers of foods and drinks are now considered to be snacks. Quick healthy foods are tending to replace traditional meal occasions and more snacks are targeted at specific moments of consumption, with different demand influences at different times of day.
  5. Good Fats, Good Carbs. With concerns over obesity there is a growing emphasis on unsaturated and natural fats and oils that has seen rising interest in omega 3 fatty acid content as well as the return of butter to favor as a natural, tasty alternative to artificial margarines that may be high in trans fats. In the same way, naturally-occurring sugar is being favored at the expense of added sugars and artificial sweeteners.

Innova Market Insights will present the Top 10 Trends at Hi Europe, Amsterdam, booth no. G40 (Ingredients in Action), December 2-4.

 

About Innova Market Insights:

Iclip_image001nnova Market Insights is a global provider of market intelligence and insights that drives innovation in the food and beverage industry. The Innova Database (www.innovadatabase.com) is the product of choice for the whole product development team. Track trends, competitors, ingredients and flavors.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements