FDBusiness.com

Coca-Cola changes bottle and can design

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

Coca-Cola changes bottle and can design

April 20
16:57 2016

Coke-NEW-Cans-618x330Coca-Cola is changing the design for cans and bottles of its diet and low sugar variants, largely keeping the iconic red packaging of regular Coke.

Diet Coke, Coca-Cola Light, Coca-Cola Zero and Coca-Cola Life packs will all be revamped to closely resemble the regular Coca-Cola packs – the brands’ ‘Red Disc’ largely covers most of the (black, silver and green) can/bottle.

It is a shrewd marketing move – Coke’s flagship red cans and bottles remain the biggest draw for consumers. According to Euromonitor International, regular Coke had a 27% share of the $168bn global soda market in 2015, more than three times the combined share of the company’s diet colas.

Consumers clearly associate Coke with its iconic red branding more than any other variant, and the packaging change is designed to push market share.

In a blog post Coca-Cola’s VP of global design James Sommerville, said: “During our design process, we saw the Red Disc as the one design element that could unite the trademark visually. Coca-Cola, any Coca-Cola is refreshing, uplifting and delicious… and the presence of the Red Disc on our new packaging communicates that message.”
The front of the new cans and bottles will have the words “No Calories” for Diet Coke and Coca-Cola Light, “Zero Sugar” for Coca-Cola Zero and “Less Sugar” for Coca-Cola Life in the company’s latest attempt to highlight caloric options for consumers.

The cola giant is launching its “one brand’’ graphics next month in Mexico and plans to introduce variations of that packaging for its zero- and low-calorie Coke brands across much of the world by the end of the year as it tries to boost sluggish sales and tackle health concerns.

The soft drinks giant said it is not planning to make the changes in the USA just yet, especially as Diet Coke has a large and loyal following in its home market.

Until now, silver has been the primary packaging colour for Diet Coke, which is called Coca-Cola Light in many non-U.S. markets. Coca-Cola Zero, another zero-calorie cola aimed more at men, comes in black packaging. Coca-Cola Life, a mid-calorie cola, is draped in green.

The overhaul comes following constant criticism of the excessive amount of sugar in its drinks and allegations that it contributes to rising obesity and diabetes rates across the world.

Mexico introduced a tax on sugar-added drinks in 2014 and other countries are weighing similar moves.

Coca-Cola Great Britain (CCGB) announced the new ‘Coca-Cola Zero Sugar’ variant, to replace Coke Zero, formulated to taste more like the original Coca-Cola (Coca-Cola Classic), but without sugar.

The new drink is backed by a £10m marketing campaign to encourage consumers to try the new and improved Coca-Cola Zero Sugar by highlighting that it ‘tastes more like Coke and looks more like Coke’ than the original Coke Zero.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements