FDBusiness.com

Coca-Cola Company Adds Two More Billion-dollar Brands

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Coca-Cola Company Adds Two More Billion-dollar Brands

Coca-Cola Company Adds Two More Billion-dollar Brands
March 25
09:15 2016

Two popular bottled water brands – China’s Ice Dew and smartwater, which is available in the United States, Canada, Great Britain and South Korea – both passed the $1 billion barrier in annual retail sales in 2015. Since 2007, The Coca-Cola Company has added 10 brands to its billion-dollar portfolio across a range of beverage categories. Not far behind, a pipeline of 14 additional brands currently generate annual retail sales between $500 million and $1 billion.

“Ice Dew and smartwater’s climb to join our list of billion-dollar brands is a good indicator of even more growth ahead in the water/water ‘plus’ category,” says John Hackett, senior vice president, Stills and Juice, The Coca-Cola Company. “Our system can continue to create value for ourselves and our consumers through the premium benefits these brands provide. We expect more of our markets to expand smartwater and replicate the success of Ice Dew.”

Ice Dew, which launched in mainland China in 2001, is offered in two varieties: mineralized and purified.

Smartwater, which The Coca-Cola Company acquired in 2007, is a premium line of vapor-distilled water with added electrolytes (calcium, magnesium and potassium) for taste.

Two popular beverage brands in Japan, I LOHAS and Ayataka, dropped off Coke’s billion-dollar brand list in 2015 due to the strength of the U.S. dollar versus the yen. Both brands continue to grow locally, but since The Coca-Cola Company converts all sales globally from local currency to U.S. dollars for the purpose of compiling this list, these two brands’ annual retail sales no longer surpass $1 billion given the yen’s decline in value.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements