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Coca-Cola Enterprises to Reduce Calories by 10% Across Entire Portfolio and Halve Its Carbon Footprint By 2020

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Coca-Cola Enterprises to Reduce Calories by 10% Across Entire Portfolio and Halve Its Carbon Footprint By 2020

Coca-Cola Enterprises to Reduce Calories by 10% Across Entire Portfolio and Halve Its Carbon Footprint By 2020
June 15
09:22 2015

Coca-Cola Enterprises has launched its tenth annual Corporate Responsibility and Sustainability report, which includes its most ambitious commitments to date. The new targets provide a strong response to stakeholder feedback and address issues around well-being, the environment and employability which affect the communities in which CCE operates.

The commitments include:

* Reducing calories per liter across CCE’s entire portfolio by 10 percent by 2020;

* Halving the carbon footprint of its business by 2020;

* Ensuring that 40 percent of the PET it uses is recycled PET and/or PET from renewable materials by 2020;

Supporting the skills development and learning needs of 250,000 young people every year.

The bold calorie reduction target represents a significant leadership position for the soft drinks industry amid growing concerns about calorie intake and obesity. CCE has also committed to encouraging people to be physically active, targeting three million people across its territories by 2020.

John F Brock, Chairman and CEO of Coca-Cola Enterprises, says: “Ten years into our sustainability journey, we are proud of our achievements but we know that there is still much more to do. Our new commitments embrace both environmental and social issues – with a stronger focus than ever before on promoting the well-being of our consumers. If we want to build a long-term sustainable business, there’s no room for complacency and these ambitious targets reflect our desire to take a lead in our industry when it comes to sustainability.”

As well as ambitious new targets, the report highlights key sustainability milestones. These include a 29 percent carbon footprint reduction in absolute terms since 2007 and a new high level of recycled PET usage, with rPET contributing a third of all PET volume. The new 40 percent target for recycled PET and/or PET from renewable sources takes this a step further and is indicative of CCE’s efforts to develop a circular economy model within its value chain.

Joe Franses, Director of Corporate Responsibility and Sustainability at Coca-Cola Enterprises, comments: “Our new commitments have been heavily shaped by the expectations of our stakeholders – we listened, and their feedback has helped us set new and more challenging goals, particularly around well-being and carbon. This isn’t just another report – it’s a milestone and an opportunity to make a real difference.”

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