FDBusiness.com

Coca-Cola HBC has published a series of seven targets to build on their initial sustainability commitments for 2020.

One of the aims to recover for recycling 40% on average of total packaging placed on their markets. Furthermore, they intend to source 20% of the total PET (polyethylene terephthalate) from recycled PET and/or PET from renewable material, as well as reducing the amount of primary packaging by 25% per litre of beverage produced.

These objectives form part of Coca-Cola HBC’s wider plan to reduce water and direct carbon emission intensity of the company by 30% and 50%.

Over the past few years, Coca-Cola HBC has reduced the global carbon footprint of its products by 1.07 tonnes through investment in energy efficient and low-carbon technologies. The company has also reduced its water usage by 2.1 billion litres. Last year, the company invested 2.3% of its pre-tax profit, or €8.2 million, to support community wellbeing, environmental, water stewardship and youth development.

Dimitris Lois, Chief Executive Officer at Coca-Cola HBC, said: “These are part of our overall strategy that established Coca-Cola HBC as a leader in sustainability among beverage companies, and show that we are determined to grow our business responsibly, profitably and sustainably.

“Coca-Cola HBC also focuses on offering its drinks in innovative packaging. By employing state-of-the-art technologies, we have introduced bottles which contain more than 50% recycled material. Further, our “Twist” bottles are 22% lighter than previous containers. PLANTBottle usage significantly increased by an outstanding 254% last year. PLANTBottles contain 30% plant based material, and are fully recyclable.”

Coca‑Cola HBC (Coca‑Cola Hellenic Bottling Company) is a bottling partner of The Coca‑Cola Company.