FDBusiness.com

Coca-Cola launches cherry Zero in new formats

 Breaking News
  • The Zamora Company Moves into American Whiskey The Zamora Company, a Spanish fifth generation, family-owned global wine and spirits business headquartered in Madrid, has acquired an equity stake in Yellow Rose Distilling, a leading American whiskey distiller in Houston, Texas. The Zamora Company is best known for Licor 43, Spain’s leading liqueur brand, as well as Villa Massa Limoncello and a wide [...]...
  • Dunnes Reclaims Top Spot in Irish Grocery Market The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 5 November 2017, reveal that Dunnes Stores has returned to the top spot for the first time in nine months, capturing a 22.4% share of the market. David Berry, director at Kantar Worldpanel, comments: “Dunnes Stores traditionally posts a strong performance towards [...]...
  • Cornish Kern From the UK Named World Champion Cheese 2017 Cornish Kern, an alpine-style cheese made by the UK’s Lynher Dairies Cheese Company, has been crowned World Champion Cheese at the 30th annual World Cheese Awards, after just a few years in development. This buttery medium-hard cheese, with a deep aroma and caramel notes, rose to the top among 3,000 entries. The 30th anniversary edition of the awards [...]...
  • GNT Group Supports Next Generation of Food Scientists The GNT Young Scientist Award 2017 goes to Caroline Buvé of Katholieke Universiteit Leuven, Belgium. At the 31st EFFoST International Conference, which was held in Sitges, Spain, from 13th to 16th November, she stood out with her research on quantifying colour changes of pasteurized strawberry juices during storage by integrating analytical and acceptability data. Second and third place went [...]...
  • How Conformity Can Deliver Tangible Business Benefits For Packaged Food Manufacturers Manufacturers and brand owners are under immense pressure to repeatedly produce conforming, high quality, safe and well-presented packaged food to meet industry requirements. Increasingly stringent legislation, innovations in packaged product design and evolving customer expectations mean the need for conformity has never been greater. Industry expert Mettler Toledo has published a free, comprehensive white paper ‘Ensuring Conformity [...]...

Coca-Cola launches cherry Zero in new formats

January 29
15:11 2016

723515_R_POS_KOZC_330_CAN_GB_r1Coca-Cola Enterprises has invested in its Coca-Cola Zero range, launching the cherry flavour in single packs of 330ml and 500ml PET formats to “attract a new wave of young adult” consumers.

Making its on-shelf debut this month, the addition to the range will increase the number of shoppers choosing to drink Coca-Cola Zero, Coca-Cola Enterprises claimed. It said it would seek to tap into consumer demand for new lower-calorie, on-the-go flavour variants.

With cherry flavours enjoying 22% growth, the addition of Coca-Cola Zero cherry in instant consumption packs will help retailers to grow their sales, Coca-Cola Enterprises added. It is the company’s largest ever flavour variant launch, and will be backed by an above-the-line marketing campaign and point-of-sale promotions as part of Coca-Cola Zero’s first multi-channel media campaign.

Caroline Cater, director of operational marketing for Coca-Cola Enterprises, said: “Coca-Cola Zero is growing ahead of the colas sector, and given the popularity of both cherry flavours and on-the-go formats, our new Coca-Cola Zero cherry is a great way to make the most of this opportunity.

“We’ve backed the launch with our biggest ever marketing spend to help drive consumer awareness, and we recommend retailers stock up on the new variant to encourage sales in the New Year.”

Coca-Cola Zero cherry will be available in all pack formats, with 500ml and 330ml price-marked packs available at £1.00 and £0.49 respectively.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements