FDBusiness.com

Coca-Cola personalises bottles and cans

 Breaking News
  • New Chief Executive For Tate & Lyle Tate & Lyle, a global provider of ingredients and solutions to the food, beverage and other industries, with operations in over 30 locations worldwide, has appointed Nick Hampton as Chief Executive with effect from 1 April 2018. Nick Hampton is currently Chief Financial Officer and a Board member of Tate & Lyle. Nick Hampton succeeds Javed [...]...
  • Müller Direct Next Generation Müller, Britain’s biggest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients, has announced a new initiative to help ambitious young farmers build vibrant dairy businesses for the future. Müller will initially work closely with a group of approximately 25 Müller Direct young farmers who have the potential to create [...]...
  • New Geographical Indication From the Netherlands The Commission has approved the addition of a new product from The Netherlands to the quality register of Traditional Speciality Guaranteed (TSG). ‘Suikerstroop’ is dark brown syrup made of the syrupy liquid left behind during the production of sugar from sugar beet or sugar cane. It has a sweet taste due to its large sugar content (at [...]...
  • Firmenich Extends Capability to Design Innovative and Sustainable Natural Ingredients Firmenich has established an exclusive partnership with Blue Marble Biomaterials, a leading US biotechnology company specialized in natural and sustainable ingredients. With this partnership Firmenich gains direct access to key expertise, from biomimicry to non-GM fermentation, enabling the design of innovative and sustainable natural ingredients for the food, beverage and flavor industries. “At Firmenich, we are committed to [...]...
  • Tetra Pak Pledges Support For EU Plastics Strategy Tetra Pak has pledged to support the European Commission’s Plastics Strategy, announced as part of the EU Action Plan for a Circular Economy. The company will: Work with industry partners to ensure that by 2030, recycling solutions are in place for all components of beverage cartons so they can be fully recycled across Europe; Substantially increase the use [...]...

Coca-Cola personalises bottles and cans

April 25
14:31 2013

Coca-Cola is putting people’s names on its bottles and cans, this summer, for the first time across Europe as part of its ‘Share a Coke’ campaign.

In the UK, 150 of the most popular names will be stocked on shelves across the country, with names ranging from Aaron to Zoe.

The names will appear across individual 500ml and 375ml PET bottles, with larger sharing bottles an multipacks across Coke and its light variants, set aside for sharing with ‘friends,’ ‘family’ and ‘everyone’.

For those consumers unable to find their names on pack, the Share a Coke’ campaign is also brought to life online atwww.shareacoke.co.uk, where personalised Coca-Cola virtual cans can be created and shared with friends.

The drinks giant launched the same scheme in 2011 in Australia, where consumers could pick up a personalised bottle or can at a supermarket, or get their name printed on a can of Coke for free at one of the popular shopping centres.

“This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them,” said Caroline Cater, operational marketing director for Coca-Cola Enterprises.

She added: “We’re issuing the invite for people to connect and as part of that we want the public to have fun finding the names of their friends and loved ones on our products, and taking the time to Share a Coke with them.

“The ‘Share a Coke’ campaign will capture the nation’s imagination this summer and will help drive volume and value growth for retailers. We would urge them to stock up now and ensure that Coca-Cola’s portfolio is prominent within their stores to take full advantage of this sales opportunity.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 17, 2018Anfas Food Product
  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements