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Coca-Cola relaunches Cascade in Australia

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Coca-Cola relaunches Cascade in Australia

July 30
13:19 2013

Following its acquisition of the Cascade non-alcoholic drinks brand in Australia last July, Coca-Cola has revamped the brand, with the new-look packaging available from August.

The range includes adult sparkling drinks, sparkling apple juice, fruit syrups and cordials. Coca-Cola has also announced the release of a new range of Cascade mixers, which include tonic water, dry ginger ale, soda water, cranberry, lime and soda.

“Under the Cascade brand, we will now be able to offer a complete portfolio of drinks to suit the needs of adult consumers,” said Cascade marketing manager Caroline Bonpain.

TCCC group marketing manager for new growth platforms, Scott Cameron, said Cascade non-alcoholic presents the ideal opportunity for TCCC to expand its portfolio of beverages to appeal to a broader base of Australian adult consumers in a category worth an estimated $1.2bn, growing at 10% a year.

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