FDBusiness.com

The Coca-Cola Company is to make a new system investment of $300 million over the next three years in Vietnam to further capture growth opportunities in one of the world’s major emerging consumer markets. The stepped-up investment, commencing in 2013, will bring to $500 million the total investment that The Coca-Cola Company and its bottling partners have committed to Vietnam from 2010 through 2015.

“Vietnam is an important growth market in Asia Pacific as we work to achieve our 2020 Vision goal of doubling system revenues this decade,” says Muhtar Kent (pictured), chairman and chief executive of The Coca-Cola Company. “Vietnam’s economy has maintained healthy growth in recent years and this new financial commitment is more than an investment in Coca-Cola’s expansion in Vietnam, it is also an important acknowledgement of our belief in the long-term potential of this key market.”

Through investments completed during the last three years, the Coca-Cola Vietnam system has increased local manufacturing and distribution capacity with new filling lines and the installation of new cold-drink coolers with local customers, helping local businesses boost beverage sales. The Company’s most popular beverages in Vietnam include sparkling brands Coca-Cola, Coke Light, Fanta and Sprite, and still brands Minute Maid Teppy, Minute Maid Nutriboost, Samurai, Real Leaf and Dasani.