FDBusiness.com

Coca-Cola top brand in Irish grocery for ninth year in a row

 Breaking News
  • Deliveroo, Costa Coffee and BrewDog are the UK’s Fastest Growing Brands Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ™ Top 75 Most Valuable UK Brands, announced by WPP and Kantar. Vodafone remains the UK’s most valuable brand, worth US$26.5 billion (£21.5 billion), followed by HSBC and Shell. Deliveroo, at no.50 after increasing its value 54% [...]...
  • Arla Foods Ingredients Obtains GRAS Approval For Alpha-lactalbumin in Infant Formula Arla Foods Ingredients has obtained Generally Recognized as Safe (GRAS) approval relating to its use of alpha-lactalbumin in infant formula. The US Food & Drug Administration (FDA) issued the company with a GRAS Notice known as a ‘no objection letter’. It states that it has no questions regarding the safety of fractionated whey protein concentrate [...]...
  • Java Republic is ‘Beverage Company of the Year 2019’ in Ireland Java Republic won the award of Beverage Company of the Year at the recent 2019 Food & Drink Business Awards. These prestigious awards celebrate the very best in food and drink manufacturing, retail, and food service across the island of Ireland. The Awards recognise the very best in the industry across 18 categories. For Java Republic winning Beverage [...]...
  • First Half Profits Fall at Bakkavor Group Bakkavor Group, the leading provider of fresh prepared food in the UK with a growing international presence in the US and China, has reported a sharp fall in operating profit to £29.3 million for the 26-week period ended 29 June 2019, compared to £54.1 million in the prior period. Group revenue was up 1.4% at [...]...
  • Norwegian Salmon Ranked Most Sustainable Among World’s Largest Protein Producers Norwegian aquaculture companies hold four out of the top 10 spots in the 2019 Coller FAIRR Protein Index, ranking 60 of the world’s largest publicly-listed protein producers on how they perform on sustainability. The Index looked at how the world’s largest producers of meat, dairy and seafood performs on various risk factors relating to sustainability. The [...]...

Coca-Cola top brand in Irish grocery for ninth year in a row

August 22
10:41 2013

Coca-Cola top brand in Irish grocery for ninth year in a row

Coca-Cola is the biggest selling brand in the Irish grocery sector for the ninth year in a row, according to the Checkout Top 100 brands report, produced by Checkout magazine in association with Nielsen.

It’s followed by milk brand Avonmore, Brennan’s bread in third place and Lucozade fourth.

In fifth place, Cadbury Dairy Milk is the first new entry to the top five since 2009, knocking crisp brand Tayto down one place to 6th. The rest of the brands in the top ten are 7Up, Jacobs, Walkers and Danone.

Stephen Wynne-Jones, editor, Checkout, said: “For many of Ireland’s leading brands, the focus is not only on growing market share, but also on how to retain their brand equity in an increasingly crowded and value-hungry marketplace.

“Ireland’s most successful brands, as outlined in the Checkout Top 100, have managed to strike that balance; offering value, innovation and new product development to consumers, while also reinforcing their unique brand qualities.”

According to Maureen Mooney, commercial director, Nielsen, while big brands traditionally rely on advertising to communicate their brand identity, those at the top increasingly need to be savvier with how they engage with consumers.

“Ad spend is a major part of the success of many brands, but if you look at the overall market, ad spend in traditional media has declined a little bit,” she explains. “The brands that have been most successful are the ones that have continued to maintain spend, but have also combined that with promotions, new product development and in-store engagement.”

The grocery category represented most in the Checkout Top 100 Brands is confectionery, with a total of 12 confectionery brands featured in the list including Galaxy (36th), Nestlé KitKat (49th) and Haribo (53rd).

Big movers in this year’s ranking include Innocent, with its juice range rising 23 places since last year to sit in 30th position, one spot behind its closest rival, Tropicana.

Yoghurt brand Muller rises six places to 20th, with Glenisk, another popular yoghurt brand, rising 13 places to 39th. Interestingly, while Muller and Glenisk both posted gains, Danone, the leading brand in the category, dropped two places, to 10th.

“When weighing up leading brands’ performance, it’s important to note that it’s not all about price,” said Mooney. “Premium products are selling very well in certain categories. For example, the yoghurt category is actually declining, but luxury yoghurt is growing by 9pc. For brands competing in that marketplace, you have to be able to hit all those consumer touchpoints.”

The growth in sales of retailer own-brand products has also impacted sales, particularly in certain categories, such as milk.

Nielsen estimates that 47.3pc of sales in the milk category are own-brand, compared to an industry average of 21.9pc.

While Avonmore retains 2nd position in the Top 100, there have been drops for Premier milk (down nine to 57th) and Connacht Gold milk (down 14 to 97th). Dawn milk, last year’s 88th biggest selling brand, falls out of the Top 100 altogether.

 

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements