FDBusiness.com

Coca-Cola top brand in Irish grocery for ninth year in a row

 Breaking News
  • Brexit Deal Vital to Protecting Irish All-island Supply Chains Food Drink Ireland (FDI), the Ibec group that represents the food industry, has said the full implementation of the December Brexit deal was vital to protect complex all-island supply chains. The deal now needs to be put into a binding legal contract, there can be no black-sliding on clearly agreed commitments. At the launch of [...]...
  • GEA Cooling Systems For Pork Production in Russia At the end of last year, the pig slaughter and processing entity Agroeco-Yug signed a contract with the technology group GEA for the supply, installation and commissioning of an extensive cooling system. This plant will be built in the Voronezh region and will be one of Russia’s largest businesses for the slaughter and processing of [...]...
  • Modulfill Bloc FS-C Filler-seamer Block – Krones’ First Block Solution For Cans Premiered This is definitely something new – for the first time, beverage producers can buy, from Krones, an all-in-one solution for filling and seaming cans. This block is packed full of Krones’ knowledge coupled with state-of-the-art technology. Modulfill VFS-C Filler The Modulfill VFS-C is a volumetric can filler, suitable for both small and large output ranges. Depending on [...]...
  • The Best and Worst UK Supermarkets Aldi is the UK’s favourite supermarket for 2018, according to exclusive Which? research. The budget retailer has knocked Waitrose from the top spot, which it held for three years. Sainsbury’s finished in last position, with the least-satisfied in-store customers overall. Asda, Morrisons and Tesco, the other three largest supermarkets, complete the bottom half of the rankings. The [...]...
  • Branded Sales Outpace Own Label For First Time Since 2014 as Irish Shoppers Show Their Loyal Side The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 28 January 2018, show continued growth for Irish supermarkets with branded goods leading the way. David Berry, director at Kantar Worldpanel, comments: “The recovery of branded sales began in late 2017 and has continued apace in the new year. Sales [...]...

Coca-Cola top brand in Irish grocery for ninth year in a row

August 22
10:41 2013

Coca-Cola top brand in Irish grocery for ninth year in a row

Coca-Cola is the biggest selling brand in the Irish grocery sector for the ninth year in a row, according to the Checkout Top 100 brands report, produced by Checkout magazine in association with Nielsen.

It’s followed by milk brand Avonmore, Brennan’s bread in third place and Lucozade fourth.

In fifth place, Cadbury Dairy Milk is the first new entry to the top five since 2009, knocking crisp brand Tayto down one place to 6th. The rest of the brands in the top ten are 7Up, Jacobs, Walkers and Danone.

Stephen Wynne-Jones, editor, Checkout, said: “For many of Ireland’s leading brands, the focus is not only on growing market share, but also on how to retain their brand equity in an increasingly crowded and value-hungry marketplace.

“Ireland’s most successful brands, as outlined in the Checkout Top 100, have managed to strike that balance; offering value, innovation and new product development to consumers, while also reinforcing their unique brand qualities.”

According to Maureen Mooney, commercial director, Nielsen, while big brands traditionally rely on advertising to communicate their brand identity, those at the top increasingly need to be savvier with how they engage with consumers.

“Ad spend is a major part of the success of many brands, but if you look at the overall market, ad spend in traditional media has declined a little bit,” she explains. “The brands that have been most successful are the ones that have continued to maintain spend, but have also combined that with promotions, new product development and in-store engagement.”

The grocery category represented most in the Checkout Top 100 Brands is confectionery, with a total of 12 confectionery brands featured in the list including Galaxy (36th), Nestlé KitKat (49th) and Haribo (53rd).

Big movers in this year’s ranking include Innocent, with its juice range rising 23 places since last year to sit in 30th position, one spot behind its closest rival, Tropicana.

Yoghurt brand Muller rises six places to 20th, with Glenisk, another popular yoghurt brand, rising 13 places to 39th. Interestingly, while Muller and Glenisk both posted gains, Danone, the leading brand in the category, dropped two places, to 10th.

“When weighing up leading brands’ performance, it’s important to note that it’s not all about price,” said Mooney. “Premium products are selling very well in certain categories. For example, the yoghurt category is actually declining, but luxury yoghurt is growing by 9pc. For brands competing in that marketplace, you have to be able to hit all those consumer touchpoints.”

The growth in sales of retailer own-brand products has also impacted sales, particularly in certain categories, such as milk.

Nielsen estimates that 47.3pc of sales in the milk category are own-brand, compared to an industry average of 21.9pc.

While Avonmore retains 2nd position in the Top 100, there have been drops for Premier milk (down nine to 57th) and Connacht Gold milk (down 14 to 97th). Dawn milk, last year’s 88th biggest selling brand, falls out of the Top 100 altogether.

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 18, 2018Vinisud
  • February 25, 2018fish international
  • February 27, 2018Int'l Food Fair
  • February 27, 2018Warsaw Gastro Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements